Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 21, 2024

The Top 5 AI Marketing Campaign Strategies for Life Science Companies In the realm of life sciences marketing , AI-powered strategies are game-changers, unlocking realms of personalization, predictive insights, and customer engagement. Chapters 1.

Marketing 52

Marketing Marketing Ethics Technology 52

Fundraising Coach

MARCH 6, 2024

, start by investing in the following tools: Fundraising Software Fundraising software includes all of the tools your nonprofit needs to plan, manage, and measure its fundraising campaigns. Once you’ve built out your online fundraising toolkit, it’s time to develop strategies.

Fundraising 96

Fundraising Fundraising Non-Profits Technology 96

Nonprofit Marketing Insights by GlobalOwls

AUGUST 21, 2023

The Role of App Development in Digital Marketing In today’s fast-paced digital era, smartphones have seamlessly integrated into our daily lives, shaping how we interact and seek services. A powerful strategy that has gained prominence in recent times is app development. So, let’s get started.

Marketing 90

Marketing Marketing Production Retail 90

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 9, 2023

When you’re thinking about starting your first fundraising campaign , it can be overwhelming on where to begin. Once you determine what your goals are, you can set up the parameters, such as what platforms you’ll use and how long the campaign will run for. The platform also has ideas on how to promote your campaign as well.

Fundraising 98

Fundraising Fundraising Non-Profits Nonprofits 98

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. Limiting beliefs can be detrimental to the success of your digital transformation plans and can hold your team back from reaching their full potential. Increased ROI.

Marketing 147

Marketing Marketing Technology Universities 147

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. Limiting beliefs can be detrimental to the success of your digital transformation plans and can hold your team back from reaching their full potential. Increased ROI.

Marketing 148

Marketing Marketing Technology Universities 148

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 1, 2023

Digital Advertising: Maximizing Reach and ROI In the competitive and ever-changing marketing and communications landscape, digital advertising connects businesses with their target audience. Chapters Understanding Digital Advertising Digital advertising is the act of promoting products or services through online platforms.

Advertising 52

Advertising Ethics Technology Collaborations 52

Nonprofit Megaphone

DECEMBER 1, 2023

Newsletters and email marketing campaigns are one of the best ways for nonprofits to keep in touch with donors, volunteers, and clients. Here, we’ve compiled a list of simple strategies for how to increase email subscribers : 1. Website pop-ups are one of the most common opt-in strategies.

Public and Nonprofit Management 98

Public and Nonprofit Management Retention Marketing Marketing 98

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 18, 2023

Chatbots and AI: Revolutionizing Customer Engagement in Digital Marketing Customer interaction has become a crucial part of successful marketing strategy as a result of the digital landscape’s rapid change. “Personalization is a critical component in the success of any consumer interaction strategy.

Marketing 98

Marketing Marketing Collaborations Technology 98

Nonprofit Marketing Insights by GlobalOwls

JUNE 12, 2023

Check out practical strategies to help businesses maximize their lead-generation potential. Traditional lead generation methods are gradually being replaced by advanced marketing technologies that offer more efficient and effective strategies to maximize lead generation. Chapters What is lead generation?

Production 98

Production Technology Marketing Marketing 98

NonProfit Quarterly

APRIL 20, 2023

Some users are migrating to new platforms, like Post, or to decentralized, open-source services, like Mastodon. For nonprofits, this moment presents an opportunity for a social media strategy “do-over.”

Values 102

Values Public and Social Policy Race and Ethnicity Public and Nonprofit Management 102

Nonprofit Marketing Insights by GlobalOwls

JULY 20, 2023

The Power of Multilingual Digital Marketing for Nonprofits: Breaking Barriers and Expanding Reach Unlock nonprofit potential with multilingual digital marketing. The digital marketing landscape for nonprofit organizations has evolved rapidly over the past few years.

Marketing 75

Marketing Marketing Culture Collaborations 75

Marketing for the Modern Nonprofit

JANUARY 18, 2023

RoundTable Technology is a managed IT and cybersecurity services organization focusing on the nonprofit sector, with over 200 nonprofit clients. John works with clients to develop communication strategy and content that centers the donor experience. Head over to NonprofitIT.com/best-ever to save your seat now.

Communication 119

Communication Retention Technology Management 119

Stanford Social Innovation Review

MARCH 18, 2024

These strategies can pull organizations in different directions. As long-time practitioners and scholars of both organizing and mobilizing, we see a need to reconsider the relationship between these two strategies. Instead, groups will always pose different strategies, like mobilizing and organizing. However, GetUp!

Public and Social Policy 104

Public and Social Policy Civil Society Law Medical 104

Nonprofit Marketing Insights by GlobalOwls

APRIL 3, 2024

Navigating the SEO Landscape: Tailored Tactics for Small Businesses on a Budget In the vast and ever-evolving realm of digital marketing, search engine optimization (SEO) stands out as a crucial strategy for businesses looking to improve their online visibility and attract more organic traffic.

Production 52

Production Collaborations Activism Ethics 52

Nonprofit Marketing Insights by GlobalOwls

MARCH 4, 2024

Transforming Volunteer Engagement: CRM for Call Center Excellence In today’s digital-first world, integrating Customer Relationship Management (CRM) systems and omnichannel software into call centers is crucial for enhancing volunteer engagement and elevating customer service standards. Chapters What is a CRM Call Center?

Recruitment 52

Recruitment Technology Management Communication 52

Nonprofit Megaphone

OCTOBER 16, 2023

Nearly three decades ago, business titan and philanthropist Bill Gates proclaimed, “ Content is king ,” foreshadowing its dominance in the digital age. Today, high-quality content is not merely the cornerstone but the lifeblood of digital endeavors. But does content genuinely have the power to boost donations? Emphatically, yes.

Education 98

Education Education Values Nonprofit Organizations 98

Nonprofit Tech for Good

AUGUST 13, 2021

Presented by: Christy Noel , VP of Digital Marketing Services at MobileCause. We’ve created a 6-week plan to help you run a powerhouse campaign that increases reach and giving. You’ll learn: – A 6-week plan for before, during and after your #GivingTuesday campaign. Cost: Free.

Production 114

Production Communication Marketing Marketing 114

Nonprofit Marketing Insights by GlobalOwls

JANUARY 18, 2024

Maximizing Digital Marketing ROI With Smart IT Investments Businesses seek digital marketing ROI to remain competitive. This article explores key areas where IT investments enhance digital marketing success, including user-friendly websites, mobile apps , and advanced analytics. Without it, campaigns falter.

Marketing 52

Marketing Marketing Informational Technology Technology 52

Nonprofit Marketing Insights by GlobalOwls

JANUARY 25, 2024

Understand the laws governing this digital marketing strategy. Brands hire these known individuals to endorse their products or services. They promote these offers via their digital platforms. 42% of marketers consider influencer marketing a top ROI-generating strategy. Per Statista, this is worth $16.4

Law 52

Law Public and Social Policy Marketing Marketing 52

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Collaborations 148

Collaborations Marketing Marketing Production 148

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Collaborations 147

Collaborations Marketing Marketing Production 147

Nonprofit Marketing Insights by GlobalOwls

AUGUST 26, 2023

7 Omnichannel Customer Engagement Strategies for Nonprofit Organizations When it comes to nonprofits, engagement is the lifeblood that fuels volunteer participation, donations, and advocacy work. This digital shift was accelerated further by COVID-19.

Nonprofit Organizations 98

Nonprofit Organizations Nonprofit Organizations Non-Profits Participation and motivation 98

Nonprofit Tech for Good

JULY 9, 2023

By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. It’s official.

Social Enterprise 102

Social Enterprise Social Enterprise Universities Nonprofits 102

Nonprofit Marketing Insights by GlobalOwls

MARCH 12, 2024

AI Ethics in Marketing: Addressing Bias, Privacy, and Transparency Challenges in AI-Powered Campaigns In recent years, artificial intelligence (AI) has become an integral part of marketing strategies, revolutionizing how businesses engage with consumers.

Ethics 52

Ethics Marketing Marketing Culture 52

Nonprofit Marketing Insights by GlobalOwls

MARCH 21, 2024

Elevating the Experience: Customer-Centric Strategies for the Digital Age In the era of digital transformation, delivering exceptional customer experiences has become a paramount priority for businesses across industries. Companies with a strong digital culture are 1.5

Culture 52

Culture Collaborations Technology Production 52

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 6, 2024

By utilizing automation and advanced algorithms, programmatic ad platforms have simplified the process for businesses to connect with their target audiences, optimize campaigns, and achieve desired results. Insufficient Audience Segmentation Understanding your target audience is an aspect of any advertising campaign. Chapters 1.

Advertising 52

Advertising Technology Marketing Marketing 52

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 5, 2023

Four Benefits Of AI In Digital Marketing There is no denying that technology has made people’s lives easier. While AI is now widely used across nearly all industries, its application in digital advertising is still limited. Your customers will value your restaurant’s prompt service and round-the-clock customer support.

Marketing 52

Marketing Marketing Advertising Technology 52

Nonprofit Marketing Insights by GlobalOwls

MAY 25, 2023

How to Use Single Keywords Ad Groups in PPC Effectively Using single keyword ad groups (SKAGs) within your PPC digital marketing campaigns can help you target more users and reduce wasted ad spending. One of the critical elements in PPC (pay-per-click) digital marketing campaigns is keyword targeting.

Advertising 52

Advertising Management Marketing Marketing 52

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 12, 2023

The Power Of Organic Search: How SEO Services Drive Sustainable Growth In today’s digital world, where information flows freely and rapidly, visibility is everything. Far from being a simple buzzword, SEO represents the bridge between users and the information or services they seek.

Advertising 52

Advertising Values Production Foundations 52

Nonprofit Tech for Good

DECEMBER 28, 2023

Cause awareness and giving days are powerful themes upon which to launch digital marketing and fundraising campaigns. Participants will learn how to create a social media strategy, how to craft a content marketing plan, and current best practices for using social media for community engagement and fundraising.

Poverty 93

Poverty Homelessness Health Nonprofits 93

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 8, 2023

AI-Powered Strategies: Improving Small Business Efficiency and Client Retention in the Digital Age Artificial intelligence (AI) is all the rage — the share of startup funding dedicated to AI-focused companies doubled in 2023. With AI tools, however, you can create hyper-targeted campaigns less expensively without the extra time.

Retention 52

Retention Advertising Technology Culture 52

Ann Green

FEBRUARY 8, 2024

Learn how digital waivers improve donor experiences. This involves practices like frequently recognizing and showing gratitude to donors, creating multichannel fundraising and marketing campaigns , and improving the overall donor experience. Fortunately, digital waivers provide a way to get around these issues.

Retention 67

Retention Recruitment Communication Marketing 67

Ann Green

DECEMBER 5, 2023

Marketing your organization on a budget is easy when you know the right strategies and tools to use. Explore these top tips to step up your marketing strategy. Even if you’re strapped for cash, there are a variety of ways to get the word out about your events, campaigns, and current initiatives without spending a single dollar!

Marketing 113

Marketing Marketing Entrepreneurship Participation and motivation 113

Nonprofit Megaphone

MARCH 7, 2024

From delivering services to fundraising, cultivating partnerships and collaborations, developing marketing and communication strategies, managing finances, and so much more. Digital marketing is an essential aspect of a nonprofit organization’s marketing. Nonprofits have a lot to deal with, and limited resources.

Management 52

Management Advertising Finance Marketing 52

Nonprofit Marketing Insights by GlobalOwls

MARCH 10, 2023

How does influencer marketing fit in the larger picture on marketing strategy for non-profits? You may have potential influencers in your audience-dedicated fans who have been donating to your fundraising campaigns, volunteering at your events and sharing any and all organization news.

Non-Profits 145

Non-Profits Marketing Marketing Public and Nonprofit Management 145

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 26, 2023

Revolutionizing Marketing: How AI Advertising Companies Are Changing the Game In the current landscape of digital domination, the world of marketing is constantly evolving. This empowers businesses to craft precision-targeted advertising campaigns that have a greater chance of connecting with their intended audience.

Advertising 52

Advertising Marketing Marketing Retail 52