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Tips for nonprofits from Candid’s year of TikTok, Instagram Reels, and YouTube Shorts 

Candid

Today, we are celebrating our first anniversary of short-form video on TikTok , Instagram Reels , and YouTube Shorts. While we are definitely not experts (every day we discover something new), we wanted to share what we have learned over the past year doing social media video. And never force anyone to make content.

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TikTok, Reels, and Shorts: Candid’s big swing at short-form video 

Candid

By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. We reached a higher level of engagement with short-form video content than static content. Another lesson learned: It takes a much higher investment in staff time than we initially thought.

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Zero-cost, maximum-impact professional development for fundraisers

Candid

Enter Candid Learning —a treasure trove of educational resources designed to empower you with top-tier fundraising expertise. Quick ways to build fundraising skills If your schedule is packed, consider intentionally setting aside a small amount of time—say, 15-20 minutes—to learn each week.

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The Vanishing Form 990 Award List

The NonProfit Times

Grant professionals have historically used Form 990 tax information filings as a central resource for cutting a long list of maybe-maybe-not foundations down to a short list of solid prospects. Part XV, Line 3 of that form requires foundations to list the amounts, recipients, and purposes of grants made in the fiscal year.

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How to Use AI to Create Interactive Content That Captivates Your Audience

Nonprofit Marketing Insights by GlobalOwls

Because people have short attention spans, it’s harder to attract followers and even tougher to get them to engage. In some apps, it works with machine learning to crunch the numbers for you. Video and audio content include short-form videos, live streaming content, and podcasts.

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11 Easy Ways to Repurpose Your Content

Kivi's Nonprofit Communications Blog

Three short blog posts can be combined into one longer newsletter article. Make short pieces longer. More about repurposing Want to learn more about repurposing? Here are 11 easy ways to repurpose your content: Use a different channel. If you’ve written a blog post, is there something you can do with that elsewhere?

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How Text Summarizer Can Help You Write More Effective Marketing Content

Nonprofit Marketing Insights by GlobalOwls

How Text Summarizer Can Help You Write More Effective Marketing Content Marketing content is any form of writing published on social media , blogs, websites, apps, press releases, and print publications to market your services and products to the right audience.