Remove store case-studies
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Newsletter: The Role Case Studies Play in the Sales Funnel ; Are Store Openings Part of Your Cause Marketing Strategy? ; Close More Partnership Deals with Affability & Authenticity

Selfish Giving

These days I'm writing a lot of case studies for partnership teams that are eager to use "social proof" to recruit more corporate partners. Again and again, case studies come up as the #1 way to engage prospects - especially in the middle (evaluation) and at the bottom (conversion) stages of the sales (aka partnership) funnel.

Retail 130
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Newsletter: Land Your Next Partner with ChatGPT + Case Studies ; How to Do Cause Marketing with a Funeral Home ?? ; How to be a Hands-On Citizen??

Selfish Giving

Whenever I finish a case study for a client, I remind them this is only the first draft, meaning the case study should evolve and adapt to different prospects. This makes clients nervous because while they are happy to hire me to write the case study, they don't want to rely on me to make every change.

Retail 130
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Newsletter: What Makes a Good Partnership Program? Lighting; Jiffy Lube, Good Humor Partner to Keep Ice Cream Trucks Running; Connecticut Dry Cleaner Saves Turtles From Being Squashed

Selfish Giving

Corporate partnership teams could learn a lot from convenience stores (C-stores). You see, C-store customers like it when stores and shelves are well-lit. The entire store looks cleaner, brighter, and fresher, which leads to larger basket sizes, increased profitability per average shopper, and stronger store loyalty."

Food 130
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Newsletter: Use ChatGPT-4 to Build Better Corporate Partnerships ; The Case for Targeting Jewelry Stores in 2024 ; Why We Need to Treat Museums Like Highways

Selfish Giving

Alignment with personal values can mean a variety of things to consumers, a past study has revealed, including being respected, supporting good causes, making a difference, and equal rights." Why you should be targeting jewelry stores in 2024. A good slide for your pitch deck. Three ways to tell if your partnership is on shaky grounds.

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Newsletter: Why You Should Treat Partnerships Like a Stadium-Naming Opportunity ; The Fundraiser That’s a Punching Bag for Cause Marketing Critics ; 5 Ways Marketing Can Support Sales

Selfish Giving

Apparently, studies show that buying the naming rights for a stadium doesn't improve the bottom-line either! C-stores are excellent prospects for corporate partnership programs. This industry publication agrees and highlights a recent webinar on POS programs for c-stores. ?? Need help with your case studies?

Marketing 130
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Newsletter: How to Overcome Your Prospect’s Fears ; Doctors Without Borders, Ikea Partner to Build ‘Giving Room’ ; Tom Brady is a Terrible Philanthropist

Selfish Giving

This is where case studies come in handy. When people pick up their cupcake, they are being encouraged to pay it forward via a link found in stores and online by donating to Boys & Girls Clubs of America. But why not just collect money at the stores instead of pushing people to a link? Look at how we worked with X.

Retail 130
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Newsletter: A Dead, Forgotten President Has More Followers Than You ; Two Fast-Growing C-Stores to Add to Your Prospect List ; Conspiracy Theorists Have Their Own Dating Sites

Selfish Giving

Two fast-growing c-stores to add to your prospect list. 1 under the new way: Find prospects who best represent where your case studies are strongest.??? Oh, but you don't have any case studies.? A client recently wrote : "We are so appreciative of the time you spent pulling together our case studies last year.

Food 147