Kivi's Nonprofit Communications Blog

JANUARY 10, 2024

and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. But they are also strong marketing tools. Then, practicality kicked in (gotta pay those college loans!),

Psychology 91

Psychology Sociology Marketing Marketing 91

Nonprofit Marketing Insights by GlobalOwls

MARCH 31, 2024

The Future of Digital Marketing: Emerging Trends for Marketers For marketers, staying ahead of emerging digital marketing trends is crucial. With the ongoing evolution of technology, novel trends and strategies continuously reshape our approach to digital marketing.

Marketing 52

Marketing Marketing Ethics Technology 52

Nonprofit Tech for Good

JANUARY 9, 2020

Ngonzi on Twitter and LinkedIn and register for her upcoming on March 24, Digital Storytelling to Access, Attract and Activate U.S. But many international nonprofits/NGOs are unaware of the extent of the available funding, and many do not know how to effectively access, attract and activate U.S.-based Please follow Ms. based donors.

Activism 104

Activism Foundations Technology Governance 104

Get Fully Funded

JUNE 14, 2023

The generosity of donors is crucial to your nonprofit organization’s success, which means that you should strategically plan your communications with them. Part of creating great donor communications is personalizing each message to its recipient, making them more engaging. Follow-up after specific activities. Social media.

Communication 59

Communication Participation and motivation Nonprofits Retention 59

Nonprofit Marketing Insights by GlobalOwls

JULY 16, 2021

How can your B2B Tech Marketing Strategy Go Green. Check out what you can do as a B2B company to improve your Marketing around it. They purchase from companies that align with their values. . B2B companies are starting to understand the value of corporate social responsibility. Set Green Milestones. Set Green Milestones.

Environmental 140

Environmental Marketing Marketing Participation and motivation 140

Stanford Social Innovation Review

SEPTEMBER 7, 2023

trillion in terms of government social spend, philanthropy, and S-themed ESG assets under management could be considered the world’s largest financial market today. By one estimate , the worldwide impact investing market alone is $1.164 trillion. The environmentalist movement transitioned to a market where outcomes are traded.

Marketing 79

Marketing Marketing Public and Social Policy Governance 79

NextAfter

APRIL 29, 2022

How effectively does your nonprofit express its value to prospective donors? This question can often get lost in the shuffle as you focus on growing your prospect pool, increasing your communications, and marketing your brand. Through value proposition! A/B Test #1: Adding Value Proposition Copy to a Page.

Values 52

Values Nonprofits Children Communication 52

Nonprofit Marketing Insights by GlobalOwls

JUNE 4, 2023

Creative Ways to Use Social Media Marketing Are you looking to stand out with your Social Media Marketing Campaigns? In the ever-evolving world of digital marketing, it can often seem impossible to keep up with the latest trends. One sure way you can do that is by embracing social media marketing. So keep on reading!

Marketing 98

Marketing Marketing Values Production 98

Affnetz

APRIL 30, 2024

First-Time Donor Program: Don’t overlook the incredible value of implementing a first-time donor program. By tailoring communications to individual preferences and interests, nonprofits can create a more meaningful connection with donors. Authenticity is just as essential in retaining donors as it is in acquiring first-time donors.

Retention 264

Retention Public and Nonprofit Management Participation and motivation Management 264

Kivi's Nonprofit Communications Blog

JULY 12, 2023

Creating a nonprofit marketing budget is much like growing and tending plants – though kind of in reverse. You have to ensure you have all the right ingredients and components necessary to help your activities grow and flourish. Your carefully nurtured marketing efforts will yield fruitful results.

Finance 73

Finance Marketing Marketing Advertising 73

Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together.

Activism 60

Activism Values Marketing Marketing 60

NonProfit Leadership Alliance

MAY 14, 2024

When dealing with expenses such as your staff’s salaries, rent for your office, and marketing your fundraising campaigns, higher prices can mean a greater financial strain on your organization and less funding going to your mission. Decreased donation value. How about marketing costs? Investment income variability.

Fundraising 130

Fundraising Fundraising Nonprofit Leadership Technology 130

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 14, 2023

Essential Skills for Staying Competitive in the Global Job Market With more businesses expanding their operations abroad, the global job market has grown more competitive in recent years. But what is the global job market really like, what are the challenges, and most importantly, what are the skills that you need to stay competitive?

Marketing 52

Marketing Marketing Race and Ethnicity Culture 52

Bloomerang

MAY 8, 2024

Do you feel embarrassed because it’s been a while since you last communicated with them? Think about your grandparents’ activities before you lost them. So this is *not* the time to stop communicating with them. Here are three simple strategies: Love on your oldest friends, and keep communicating with older lapsed donors.

Children 88

Children Activism Communication Values 88

NonProfit Leadership Center

OCTOBER 2, 2023

But it’s not just about a leader’s skills and expertise; great board members fundamentally align with your nonprofit’s mission, values and culture. Actively engage with your network and communicate your board recruitment needs. Finding the right board members is critical to every nonprofit organization’s success.

Nonprofit governance and management 246

Nonprofit governance and management Recruitment Nonprofit Leadership Governance 246

Fundraising Coach

SEPTEMBER 8, 2023

Between volunteer recruitment, community partnership appeals, spreading awareness, and donation and follow-up requests, your nonprofit practically revolves around effective communications. The trouble is, almost every nonprofit is highly communicative. So how do you make your marketing efforts stand out?

Marketing 52

Marketing Marketing Advertising Recruitment 52

Bloomerang

JUNE 26, 2023

of respondents stating they planned to use email marketing in 2023. Use email campaigns to connect with donors and raise more funds Here are a few ways you can get started and make the most out of your nonprofit’s email marketing strategy. Reach out and grow your donor network with Bloomerang’s built-in email marketing tool.

Marketing 78

Marketing Marketing Fundraising Fundraising 78

NextAfter

DECEMBER 15, 2021

27% of nonprofits indicated that their Board of Directors are not all active donors. This is according to a recent OpX360 Executive Study of 155 Nonprofits benchmarking their marketing, fundraising, and communication practices suggesting a reluctance of some nonprofits to either fundraise from Board Members or require board giving.

Activism 52

Activism Leadership Philanthropy Nonprofits 52

Kivi's Nonprofit Communications Blog

JUNE 28, 2022

Now for the first time in my storied nonprofit career, I’ve had the honor of working with a team, including my cohort Nicki Faircloth, that not only centers on equity but also works actively to uproot systems of oppression internal and external. Offered training for board and staff based on shared organizational values.

Communication 75

Communication Collaborations Culture Activism 75

Nonprofit Marketing Insights by GlobalOwls

JULY 31, 2023

The Power of Online Reputation: Leveraging Social Media Marketing to Manage and Enhance Your Brand’s Image Social media is central to any modern marketing campaign. Chapters Data-Driven Social Media Marketing Data is the backbone of social media marketing and reputation management.

Management 98

Management Marketing Marketing Ethics 98

Bloomerang

AUGUST 2, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. Master relevant content marketing. A meaningful opportunity.

Marketing 126

Marketing Marketing Fundraising Fundraising 126

Ann Green

MAY 20, 2020

Over the years I’ve come to find the value of keeping things simple. You need to raise money and communicate with your donors fairly regularly, while not taking on too much. Here are a few ways to simplify your communication without making it too difficult for you. And as I mention below, shorter communication is the way to go.

Values 70

Values Food Communication Activism 70

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. 2018 content marketing trends, statistics and predictions.

Marketing 167

Marketing Marketing Public and Social Policy Values 167

Marketing for the Modern Nonprofit

OCTOBER 2, 2023

Guest post by Jessica King at Getting Attention Powering a small nonprofit requires you to make the most of every marketing opportunity, big or small. That makes the Google Ad Grants program a big opportunity for nonprofits — even more so for small nonprofits that need all the marketing power they can get! Use active language.

Marketing 62

Marketing Marketing Advertising Participation and motivation 62

Nonprofit Marketing Insights by GlobalOwls

MARCH 12, 2024

AI Ethics in Marketing: Addressing Bias, Privacy, and Transparency Challenges in AI-Powered Campaigns In recent years, artificial intelligence (AI) has become an integral part of marketing strategies, revolutionizing how businesses engage with consumers.

Ethics 52

Ethics Marketing Marketing Culture 52

NonProfit Leadership Alliance

DECEMBER 12, 2023

As a nonprofit leader or professional, you know about the importance of having (and standing by) strong values. Your supporters look to your nonprofit as an example of how to put their values into practice. Taking a more sustainable approach could even help you market your mission and attract more support for your cause.

Energy 196

Energy Environmental Nonprofit Leadership Leadership 196

NonProfit Leadership Alliance

JUNE 1, 2023

I am juggling the responsibilities of a high-pressure job in philanthropy and marketing, constantly creating and implementing new fundraising strategies for an organization that has not traditionally spoken to or thanked donors. And I am still responsible for all the cooking, cleaning, laundry, and managing schedules. So, what do you do?

Leadership 245

Leadership Activism Management Nonprofit Leadership 245

Nonprofit Megaphone

APRIL 17, 2023

With limited resources, it can be difficult to reach their fundraising goals and make a meaningful impact in their communities. However, there is a powerful tool that nonprofits can use to their advantage: cause marketing. In this article, we will explore 13 ideas for building strategic partnerships through cause marketing.

Marketing 52

Marketing Marketing Non-Profits Collaborations 52

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Digital and social marketing are powerful mediums to help marketers attract, inspire and activate their audiences. We can communicate anyway we want. The world is noisy on and offline.

Marketing 78

Marketing Marketing Activism Advertising 78

Nonprofit Marketing Insights by GlobalOwls

JUNE 10, 2023

Chapters: Understand and Connect with Your Stakeholders To provide outstanding customer service, non-profit organizations must communicate with their stakeholders. Engage in open communication, actively listen to their feedback, and demonstrate empathy. Take the time to learn about their needs, expectations, and motivations.

Non-Profits 98

Non-Profits Culture Collaborations Activism 98

NonProfit Quarterly

APRIL 19, 2023

Image Credit: Thiago Matos on pexels It would be under [President Dwight] Eisenhower’s watch that the nation would add the phrase “under God” to the Pledge of Allegiance and would offer “In God We Trust” as the country’s first official motto—one that would be added to US currency to remind the citizenry of the divine nature of the free market.

Public and Social Policy 98

Public and Social Policy Marketing Marketing Governance 98

Pam Moore

JULY 6, 2019

Communication has and always will be foundational to relationships and success in life or business. Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Without driving action, content marketing is all for nothing.

Marketing 104

Marketing Marketing Production Foundations 104

Kivi's Nonprofit Communications Blog

DECEMBER 17, 2019

Today and tomorrow, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). A unique value proposition (UVP) is an underutilized and really effective tool. In the marketing world, this is called focusing on benefits, not features.

Values 54

Values Altruism and Helping Production Construction 54

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner.

Marketing 124

Marketing Marketing Retention Nonprofits 124

NonProfit Leadership Alliance

APRIL 5, 2023

Marketing is key for your nonprofit to expand your support base, raise funds, and connect with donors. Traditionally, letters to donors have been a staple of nonprofit marketing. It’s important to understand which communication channels best suit the different needs of your organization.

Nonprofits 130

Nonprofits Values Nonprofit Leadership Retention 130

Nonprofit Marketing Insights by GlobalOwls

MAY 1, 2024

Team-building activities can be instrumental in fostering relationships among team members. Encourage new employees to actively participate in learning opportunities and provide them with comprehensive resources, including online portals, course materials, and training materials.

Management 52

Management Participation and motivation Culture Construction 52

NonProfit Leadership Alliance

MAY 10, 2023

Nonprofit events are the perfect opportunity to bring your community together to celebrate and support your cause, but they also require a lot of work. Actively market event volunteering opportunities. Use these three strategies to make your marketing efforts extra effective: Use a multichannel marketing strategy.

Recruitment 190

Recruitment Nonprofits Management Activism 190