Kivi's Nonprofit Communications Blog

MARCH 17, 2022

Are you ready to get serious about measuring your nonprofit marketing success? One of the reasons that measuring nonprofit marketing communications work is so hard is that we have a lot of different marketing and communications objectives to consider. Measurement Frameworks for Communications and Marketing.

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Selfish Giving

OCTOBER 20, 2009

As a fan of pinup programs , especially for small nonprofits, I’m frequently asked how important the “ask&# is at the register. I call this active cause marketing (ACM). They practice what I call passive cause marketing (PCM). “Do you need batteries for that? But ACM isn’t for everyone.

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Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 1, 2022

Email Marketing Tools every Nonprofit Needs. With Email Marketing, you can capture valuable traffic. Check our these Email Marketing tools and tips by Lilian Sue. E-mail Marketing Tools Every Non-Profit Should Look Into. What do you do with the 99% of your website visitors that leave your website? StoryLab.ai.

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Selfish Giving

JUNE 21, 2023

Marketing expert Jim Stengel said the AB matter in particular is one more example of conflating brand purpose with cause marketing, including the risk of going beyond what a brand’s purpose is. But, he added, scrutiny on marketing activations and partnerships is likely to increase. Marketing Your Cause 1.

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Nonprofit Marketing Insights by GlobalOwls

DECEMBER 28, 2022

5 Tips and Trends for Nonprofit Marketing Strategy. A Nonprofit Organization is different than a for-profit organization. Check out these 5 trends that can shape your Nonprofit Marketing Strategy. Marketing is one of the most challenging aspects of running a nonprofit organization. .

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Kivi's Nonprofit Communications Blog

OCTOBER 25, 2021

Email marketing platform GetResponse has released some email marketing benchmarks data you might be interested in. They only looked at active senders with at least 1,000 contacts. For nonprofits specifically, they have: Open Rate: 30.85%. To get this data, GetResponse analyzed 5.5 Click-Through Rate: 2.13%.

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Marketing for the Modern Nonprofit

OCTOBER 11, 2023

The Nonprofit Social Media Summit sponsored by Neon One is back and bigger than ever! Go to nonprofitsocialmediasummit.com to get your free ticket, and you’ll get access to the complete session line-up, with speakers on social media advertising, LinkedIn for nonprofits, AI and ChatGPT, influencer marketing, YouTube strategy, and more.

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NonProfit PRO

DECEMBER 8, 2022

Nonprofit organizations may be feeling the need to take a stance on the metaverse and make decisions on meta-related activities, like accepting crypto donations.

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Nonprofit Marketing Insights by GlobalOwls

MAY 12, 2023

How Pinterest is Useful for Small Business Marketing Pinterest offers small businesses a creative and visually engaging platform to showcase their products, build brand awareness, drive website traffic, and foster customer loyalty. No wonder Pinterest is a great place for marketing for small-scale businesses. Because why not?

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Get Fully Funded

FEBRUARY 28, 2022

When you think of fundraising ambassadors, you might think of celebrities who use their fame to mobilize support for their favorite nonprofits. Let’s say you have an ambassador who is active in the running community. The post Step-by-Step Plan for Activating Fundraising Ambassadors appeared first on Get Fully Funded.

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Nonprofit Tech for Good

MAY 8, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. There’s a lot to learn from them about text marketing. The rules for opting in are different for nonprofits. You can read all about it here.

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NonProfit Leadership Alliance

JANUARY 3, 2023

One of the best ways to maximize your ROI on outreach is to cultivate your digital presence through marketing. While digital marketing is usually associated with the for-profit world, your social impact organization has just as much to gain from having a strong online identity. Collaborate with nonprofit influencers.

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Kivi's Nonprofit Communications Blog

JULY 12, 2023

Creating a nonprofit marketing budget is much like growing and tending plants – though kind of in reverse. You have to ensure you have all the right ingredients and components necessary to help your activities grow and flourish. Your carefully nurtured marketing efforts will yield fruitful results.

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NonProfit Leadership Center

OCTOBER 2, 2023

As the ultimate decision-making body for nonprofit organizations, boards of directors are responsible for guiding a nonprofit’s vision and strategy and for overseeing its financial accountability. Finding the right board members is critical to every nonprofit organization’s success. Do you have a board diversity matrix?

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Nonprofit Tech for Good

MAY 7, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful social media strategy. Statista ] 96% of nonprofits use Facebook Pages. Nonprofit Tech for Good Report ] On average, posts reach 1.4%

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Nonprofit Marketing Insights by GlobalOwls

MARCH 6, 2021

Social Media Optimization Tips for Nonprofits and NGOs. A special guest post by Chris Makara to help nonprofits, NGOs and Social Enterprises understand the benefits of Social Media Automation. With the ever-growing number of people on social media , using these channels to support marketing efforts should be on every company’s agenda.

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NextAfter

DECEMBER 15, 2021

27% of nonprofits indicated that their Board of Directors are not all active donors. This is according to a recent OpX360 Executive Study of 155 Nonprofits benchmarking their marketing, fundraising, and communication practices suggesting a reluctance of some nonprofits to either fundraise from Board Members or require board giving.

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Get Fully Funded

MAY 9, 2024

When it comes to reaching your nonprofit’s revenue goals, major gifts are critical. For the average nonprofit, roughly 80% of all revenue comes from only 20% of its donors—and most of these earnings are major gifts. What role should marketing play in your major gift strategy? Here’s how marketing can assist with each step: 1.

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Nonprofit Tech for Good

JANUARY 9, 2020

Ngonzi on Twitter and LinkedIn and register for her upcoming on March 24, Digital Storytelling to Access, Attract and Activate U.S. But many international nonprofits/NGOs are unaware of the extent of the available funding, and many do not know how to effectively access, attract and activate U.S.-based Please follow Ms.

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Kivi's Nonprofit Communications Blog

JULY 21, 2023

I myself am going to both, but not before I bring you the most helpful articles, posts, and tips for nonprofit marketers. This week we have TikTok and YouTube Updates, how to handle different social media interactions, active users on Threads, website tips, and more. Here are some TikTok Updates Marketers Need to Know.

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NonProfit Leadership Alliance

FEBRUARY 14, 2024

When it comes to nonprofit marketing , efficiency is key. Programmatic advertising introduces automation into the nonprofit marketing process, saving your team valuable time and resources it can reallocate elsewhere. Why Is Programmatic Advertising Useful for Nonprofits? Improved audience targeting. Expanded reach.

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Nonprofit Marketing Insights by GlobalOwls

APRIL 26, 2024

Marketing Case Studies: How To Use Data-Driven Marketing To Boost Sales Are you frustrated by flatlining sales and digital marketing campaigns that miss the mark? This article will explore how to leverage these powerful tools to unlock your full digital marketing potential. You’re not alone.

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Nonprofit Marketing Insights by GlobalOwls

APRIL 25, 2024

Unveiling the Future of Marketing: Trends, Tools, and Tech In the ever-evolving landscape of marketing , staying ahead of the curve is crucial for businesses aiming to thrive in the digital age. Let’s delve into the dynamic world of marketing to uncover the trends, tools , and technologies that are shaping its future.

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Marketing for the Modern Nonprofit

SEPTEMBER 29, 2023

Picture this: Your nonprofit is getting ready to host a virtual event. You’ve invested in the right fundraising software , planned your event activities, and conducted a trial run to make sure there are no technical issues. The key to navigating this issue and producing a high event turnout is marketing. Let’s begin.

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NonProfit Leadership Alliance

MAY 10, 2023

Nonprofit events are the perfect opportunity to bring your community together to celebrate and support your cause, but they also require a lot of work. Actively market event volunteering opportunities. Use these three strategies to make your marketing efforts extra effective: Use a multichannel marketing strategy.

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Kivi's Nonprofit Communications Blog

NOVEMBER 9, 2023

I was determined to get to the root cause and find solutions to the barriers that were stopping us from executing these important mission-forward activities. In the nonprofit sector, we marketers are all too familiar with this. This didn’t sit right, considering how much impact some of these projects and ideas could have had.

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Bloomerang

FEBRUARY 25, 2022

Want to plan marketing activities that support your organization’s mission and programs? In this webinar, we share the process we use with our clients to create an effective and efficient marketing strategy. The post How to Increase Nonprofit Revenue with a Marketing Plan appeared first on Bloomerang.

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Kivi's Nonprofit Communications Blog

FEBRUARY 17, 2023

Ready for the most helpful articles, posts, and tips for nonprofit marketers? This week we have design tips for social media, marketing tips from Rihanna, effective Instagram ads and more. Twitter Outlines the Best Performing Super Bowl Ads, Based on Tweet Activity. Orange Beach, AL Happy Friday!

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Nonprofit Marketing Insights by GlobalOwls

JULY 11, 2023

How AI Makes Social Media Marketing Easier For Your Business AI has revolutionized social media marketing, making it easier and more effective for businesses to engage with their target audience. Let’s delve into how AI makes social media marketing easier and more effective for businesses of all sizes.

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Top Nonprofits

DECEMBER 14, 2023

Nonprofit organizations offer a unique way for the kids in your children’s ministry to practice life application. Getting behind a nonprofit cause can actually support their faith when they serve others and work to better their community. This acts as a ripple effect, spreading awareness and support of a nonprofit’s mission.

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Kivi's Nonprofit Communications Blog

MARCH 10, 2023

Time to spring forward…into the most helpful articles, posts, and tips for nonprofit marketers. This week we have examples of great personalized emails, choosing happy or sad images, March Madness for marketers, an inclusive tech glossary and more. Here are 5 Reasons Why Social Media is Essential for Small Nonprofits.

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Selfish Giving

NOVEMBER 15, 2023

"Turn this case study into a question-and-answer interview I can publish in our nonprofit's newsletter." Identify words or terms in the case study that a person unfamiliar with nonprofit and for-profit partnerships wouldn't understand." How to do cause marketing with a funeral home.⚰️ Marketing Your Cause 1.

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Nonprofit Marketing Insights by GlobalOwls

APRIL 30, 2024

How Text Summarizer Can Help You Write More Effective Marketing Content Marketing content is any form of writing published on social media , blogs, websites, apps, press releases, and print publications to market your services and products to the right audience.

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Affnetz

AUGUST 22, 2023

Exploring Donor Management Software: A Go-To Guide for Small Nonprofits Exploring Donor Management Software: A Go-To Guide for Small Nonprofits / By Mike Crum In today’s digital age, technology has transformed the way Nonprofit organizations operate and connect with their supporters.

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Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. The Center for Plain Language.

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Selfish Giving

DECEMBER 11, 2017

Two of the biggest challenges facing nonprofit organizations are relevance and visibility. To prosper on the new philanthropic landscape, nonprofits must change how they engage the world with branding and communications. To get nonprofits started on this new path, here are Five Principles of New World Nonprofit Marketing.

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Nonprofit Marketing Insights by GlobalOwls

JUNE 4, 2023

Creative Ways to Use Social Media Marketing Are you looking to stand out with your Social Media Marketing Campaigns? In the ever-evolving world of digital marketing, it can often seem impossible to keep up with the latest trends. One sure way you can do that is by embracing social media marketing. So keep on reading!

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