Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Marketing 147

Marketing Marketing Technology Universities 147

Marketing for the Modern Nonprofit

OCTOBER 2, 2023

Guest post by Jessica King at Getting Attention Powering a small nonprofit requires you to make the most of every marketing opportunity, big or small. That makes the Google Ad Grants program a big opportunity for nonprofits — even more so for small nonprofits that need all the marketing power they can get! Let’s get started!

Marketing 62

Marketing Marketing Advertising Participation and motivation 62

Fundraising Coach

SEPTEMBER 8, 2023

In a time of heightened cell phone and social media usage, it’s no wonder brains are filtering out marketing messages, including those from your nonprofit—there’s a mess of them! So how do you make your marketing efforts stand out? Think about nonprofit marketing efforts like exercise.

Marketing 52

Marketing Marketing Advertising Recruitment 52

NonProfit Leadership Alliance

APRIL 1, 2024

In this section, let’s explore how AI can revolutionize social work practices in three key areas: elder care, mental health support for veterans, and education for children on the autism spectrum. This tailored approach can help all children thrive in educational settings and develop the skills they need to succeed in life.

Ethics 130

Ethics Curriculum and Teaching Nonprofit Administration and Development Health 130

Stanford Social Innovation Review

JANUARY 30, 2024

By Claire Dunning In early 1926, Cafritz Construction placed an advertisement in The Washington Post celebrating the speed with which their “Life-time Homes” were selling in the Petworth neighborhood of Washington, DC. This particular advertisement included a list of reasons why Cafritz homes were so popular. And it worked.

Philanthropy 126

Philanthropy Public and Social Policy Advertising Universities 126

NonProfit Hub

AUGUST 21, 2020

They’re values or moral principles governing the conduct and actions of a group of people or individuals. The same thing goes for marketing. Every company or business organization has several ethical policies guiding advertising, pricing, competitive strategies, etc. Market research . Market audience .

Ethics 51

Ethics Marketing Marketing Advertising 51

Bloomerang

MARCH 10, 2023

The goal is to find alignment between the values you enact and the values the corporation espouses and shares. Those values are the basis for what companies today aim to integrate into their cultures and across their business channels. The Marketing or Community Relations Department has business and branding objectives.

Homelessness 113

Homelessness Foundations Values Advertising 113

Nonprofit Marketing Insights by GlobalOwls

JANUARY 20, 2024

Businesses, Nonprofits, and many others have also seen the power of TikTok marketing and are trying to get their videos seen on the platform. Here’s a guide to help you begin your TikTok marketing journey: 1. challenges, behind-the-scenes, educational content, humor). Not only Influencers are creating TikTok Content.

Collaborations 52

Collaborations Non-Profits Advertising Education 52

Pam Moore

MARCH 2, 2020

Digital and social marketing are powerful mediums to help marketers attract, inspire and activate their audiences. When marketers treat their audiences and customers as humans, not just numbers, their goals can be obtained faster with an exponentially higher Return on Investment (ROI) for every marketing dollar spent.

Marketing 78

Marketing Marketing Activism Advertising 78

Nonprofit Marketing Insights by GlobalOwls

MARCH 12, 2022

The Impact of Video in Your Marketing Strategy. Video is a big part of our lives, but how does it impact your marketing strategy and how can you get started? Are you keen to expand your brand’s reach through effective video marketing? Why Videos Are A Must For Marketing. Learn more in this article.

Marketing 52

Marketing Marketing Social Enterprise Social Enterprise 52

Stanford Social Innovation Review

SEPTEMBER 15, 2022

Most of those who belong to the BoP live outside the formal economy and face unmet needs in basic areas such as food, financial services, and education. Examples include microcredit, affordable mobile phones, low-cost health care and education products, and mobile banking. Use Aspirational Narratives.

Production 113

Production Non-Profits Education Education 113

Pam Moore

JANUARY 17, 2018

I am hosting a free Facebook in 2018 Webinar training that will provide you in simple english what you need to know about marketing your business on Facebook in 2018 plus the details of the latest announcement from Facebook. Sign up for the webinar here -> Ge t a Grip on Facebook Marketing in 2018 – What You Need to Know!

Public and Social Policy 164

Public and Social Policy Advertising Marketing Marketing 164

Get Fully Funded

MARCH 6, 2023

But is it really worth that $100 to promote and attach your name to Suzie’s multilevel marketing opportunity? So you’re not asking them for a straight-up donation, even though you should educate them about your organization in some way and hopefully add them to your list of supporters. Shop around and look for the best value.

Fundraising 130

Fundraising Fundraising Advertising Nonprofits 130

Nonprofit Marketing Insights by GlobalOwls

MAY 2, 2023

Social media marketing for nonprofits can be tricky. With limited volunteers and small budgets, several nonprofits aren’t able to “invest” in paid social media advertising. Still, social media is one of the best marketing channels for philanthropic organizations. The answer is simple.

Non-Profits 98

Non-Profits Charitable Organizations Collaborations Health 98

Selfish Giving

DECEMBER 4, 2019

Advertising Disclosures [Released 10/02/19] Registration & Reporting Requirements Contract Issues [Coming Soon!] Our company is conducting its first ever cause marketing campaign. The regulations are also intended to help ensure that charities actually receive the funds in accordance with the advertised terms of the promotion.

Law 147

Law Non-Profits Advertising Charitable Organizations 147

Selfish Giving

AUGUST 21, 2019

This commitment does not necessarily have to be cash, we would also consider a gift-in-kind value at the same levels.” “We However, it doesn't necessarily have to be just revenue, but we look at other factors like earned media, paid media, possible in kind values, etc. Is the company donating advertising? We ask for $25K.

Non-Profits 145

Non-Profits Values Advertising Nonprofits 145

Candid

APRIL 11, 2023

In return, the nonprofit will provide advertising and publicity opportunities to help the company reach and engage their event’s audience. As such, your nonprofit will first need to showcase itself as a viable partner that can provide meaningful value and marketing outcomes to corporate sponsors in exchange for their support.

Fundraising 98

Fundraising Fundraising Values Production 98

Pam Moore

JANUARY 26, 2016

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. It’s value received. Big difference. It’s a promise delivered.

Marketing 113

Marketing Marketing Foundations Leadership 113

Nonprofit Marketing Insights by GlobalOwls

AUGUST 4, 2023

5 Best Practices And Strategies To Obtain A Better Return On Investment Are you looking to improve your Marketing Return on Investment (ROI)? We have already talked about the importance of having a good marketing strategy for social networks. Next, we present some of the digital marketing strategies on social networks.

Advertising 52

Advertising Education Education Marketing 52

Get Fully Funded

JUNE 16, 2022

Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?” . This includes equipment purchased, staff compensation, advertising costs, and other investments. Here are a few marketing tips you can use to increase your ROI: 1.

Advertising 59

Advertising Associations Activism Marketing 59

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 20, 2023

Benefits of Implementing a Direct Sourcing Strategy in Recruiting Organizations are continuously looking for novel approaches to spot and entice top talent in today’s fiercely competitive labor market, where it has become a strategic priority.

Recruitment 52

Recruitment Advertising Activism Retention 52

Bloomerang

MARCH 10, 2023

The goal is to find alignment between the values you enact and the values the corporation espouses and shares. Those values are the basis for what companies today aim to integrate into their cultures and across their business channels. The Marketing or Community Relations Department has business and branding objectives.

Homelessness 53

Homelessness Foundations Values Advertising 53

Nonprofit Marketing Insights by GlobalOwls

MARCH 31, 2024

Or perhaps a nonprofit gala with a “Havana Nights” theme highlighting Cuban culture, cuisine and decor to spotlight their key cause of sponsoring children’s education programs in Cuba. Local out-of-home advertising at relevant hotspots expands visibility beyond existing channels.

Technology 52

Technology Production Advertising Values 52

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Manufacturing 167

Manufacturing Advertising Public and Social Policy Marketing 167

Pam Moore

JUNE 28, 2019

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar . Why do you need a content calendar?

Marketing 60

Marketing Marketing Values Production 60

Pam Moore

JUNE 30, 2017

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Value Received. It's value received.

Foundations 167

Foundations Leadership Values Production 167

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 21, 2023

Think over a marketing strategy where you post useful information, and create workshops and product videos that represent your brand. You may also focus on small video presentations to discuss your company’s history and origins, vision, and values. Author Bio Barbara Freeland is a business consultant and online educator.

Entrepreneurship 52

Entrepreneurship Psychology Environmental Advertising 52

Kivi's Nonprofit Communications Blog

DECEMBER 1, 2011

Guest Post by Robyn Mendez, Marketing Manager for Convio. Can your donor have a real lifetime value if they aren’t with you for life? If your organization wants to benefit from the true potential of a Gen Y’s lifetime value, you need to be cultivating relationships with them today. What’s important to Gen Y?

Values 71

Values Technology Recruitment Advertising 71

Pam Moore

JUNE 9, 2019

The best way to attract your ideal customer which will create energy, mutual joy and value is letting your true colors shine. Know your value. When you are crystal clear on the value you serve your ideal audience and customers, you will pop out in a crowd to them in a positive way. Be authentically you. Build relationships.

Advertising 105

Advertising Energy Values Marketing 105

Pam Moore

MARCH 2, 2020

Digital and social marketing are powerful mediums to help marketers attract, inspire and activate their audiences. When marketers treat their audiences and customers as humans, not just numbers, their goals can be obtained faster with an exponentially higher Return on Investment (ROI) for every marketing dollar spent.

Activism 78

Activism Advertising Foundations Marketing 78

Nonprofit Marketing Insights by GlobalOwls

MAY 2, 2022

Are you looking to target college students for your marketing efforts? Segmenting the market properly, and understanding the developments and causes for action that college students take, is crucial. College students are often not considered in marketing campaigns due to their low purchase power. Why Target College Students? .

Participation and motivation 52

Participation and motivation Advertising Production Education 52

Pam Moore

NOVEMBER 6, 2018

Big news today for my family of little (and big) Marketing Nutz! Our 2019 Content Marketing Calendar template is here and better than ever. Here is the thing – any marketing plan has two words… First is “marketing” We are all pretty good at that. Yes this includes you!

Marketing 60

Marketing Marketing Values Production 60

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 6, 2023

With the rise of remote work, social media, virtual gaming adventures, and online conferences across the world, the application of AI avatars especially for businesses in the areas of human resources, recruitment, education and language translation is rapidly increasing. Billion and it is projected to expand to USD 533.8 Billion by 2032.

Non-Profits 52

Non-Profits Education Education Healthcare 52

Pam Moore

OCTOBER 18, 2016

I recently saw a video and blog post from a leader in the social marketing space offering tips to generate new ideas for content blog writing. Content marketing, digital marketing and social media present incredible opportunity to build your brand in a unique way vs copying the ideas of others. Content marketing is no different.

Advertising 167

Advertising Foundations Leadership Law 167

Kivi's Nonprofit Communications Blog

JANUARY 22, 2019

My educated guess was wrong. This suggests that less effective nonprofits should try additional strategies beyond the top four (permission-based marketing, content marketing, event and experience marketing, and relationship marketing), such as general advertising or partner and alliance marketing.

Advertising 58

Advertising Culture Education Education 58

NonProfit Hub

APRIL 17, 2024

An effective nonprofit blog is an indispensable marketing tool. Inclusive and accessible content provides a better online experience for all website users and shows supporters that your organization values their individual needs. Share your posts across all marketing channels. Ensure your content is useful and relevant.

Nonprofit Organizations 36

Nonprofit Organizations Nonprofit Organizations Nonprofits Activism 36

Nonprofit Megaphone

SEPTEMBER 28, 2023

Google offers any eligible nonprofit $10,000 per month in search advertising, providing small organizations with expensive real estate on the world’s most popular website — for free. Grants.gov By total grant value, the US government is one of the largest grantmakers worldwide.

Nonprofit governance and management 52

Nonprofit governance and management Foundations Public and Nonprofit Management Nonprofits 52