Nonprofit Marketing Insights by GlobalOwls

MARCH 31, 2024

AI’s ability to process vast amounts of data is enabling hyper-personalized content and advertisements at an unprecedented scale. Sustainable and Ethical Marketing in the Digital Age As we embrace technology to engage customers, we must also consider the growing consumer demand for sustainability and ethics in marketing.

Marketing 52

Marketing Marketing Ethics Technology 52

Stanford Social Innovation Review

JANUARY 30, 2024

By Claire Dunning In early 1926, Cafritz Construction placed an advertisement in The Washington Post celebrating the speed with which their “Life-time Homes” were selling in the Petworth neighborhood of Washington, DC. This particular advertisement included a list of reasons why Cafritz homes were so popular.

Philanthropy 125

Philanthropy Public and Social Policy Advertising Universities 125

Kivi's Nonprofit Communications Blog

JULY 21, 2016

If you’re new to media relations — or you’re an experienced hand that needs a refresher — I recommend taking some time to review the Society of Professional Journalists ‘ Code of Ethics , which should provide you with the background you need to understand the rules of the road. be fair to your sources.

Ethics 45

Ethics Public and Nonprofit Management Advertising Nonprofit governance and management 45

Nonprofit Marketing Insights by GlobalOwls

JANUARY 23, 2024

Marketing and Advertising : For creating unique visuals for campaigns based on specific themes or messages. Ethical concerns regarding the creation of misleading or harmful imagery. Ethical and Responsible Use : Be mindful of the ethical implications of using AI in your content creation.

Ethics 52

Ethics Technology Education Education 52

Nonprofit Marketing Insights by GlobalOwls

JANUARY 4, 2024

You can’t even open a search engine without the page advertising all-new AI-powered features. And still, others have doubts about the security and ethics of AI tools. Practical Steps for Implementing AI in E-Commerce Everyone’s talking about AI. For others, AI is going to fundamentally change the future of commerce.

Advertising 52

Advertising Production Ethics Activism 52

Nonprofit Tech for Good

FEBRUARY 1, 2022

2) 53% of nonprofits spend money on social media advertising. 3) Of those nonprofits that spend on social media advertising, these are the social media where they regularly post ads: 98%: Facebook Pages. 8%: “Donate” button featured in a post with paid advertising. 8%: “Donate” button featured in a post with paid advertising.

Advertising 131

Advertising Technology Nonprofits Ethics 131

Kivi's Nonprofit Communications Blog

AUGUST 13, 2021

Want to start advertising on Instagram? September 23: Getting People to Click: How to Write (Ethically!) This week we have Instagram ad tips, metrics for video and social, and bad arguments against Community-Centric Fundraising. Here are 11 Tips to Improve Your Instagram Ad Design and Get More Conversions. Register Now.

Communication 111

Communication Ethics Energy Nonprofits 111

Bloomerang

JUNE 24, 2021

It’s an area of fundraising strewn with delicate ethical and legal issues which need to be handled with care, as it’s likely you’ll be dealing with spouses and family members who are still dealing with their loss. Do you consider marketing or advertising useful when looking for donors? . Our marketing spend is limited.

Advertising 97

Advertising Nonprofits Ethics Marketing 97

Nonprofit Marketing Insights by GlobalOwls

MAY 15, 2021

Some examples of conventional marketing for nonprofits include: Television commercials: Large nonprofits such as Jude’s Children’s Hospital , or People for the Ethical Treatment of Animals (PETA) still have commercials that help promote their causes. Newspaper and magazine advertisements can be costly especially for notable names.

Nonprofit Organizations 126

Nonprofit Organizations Nonprofit Organizations Non-Profits Social Enterprise 126

Fundraising Leadership

DECEMBER 29, 2023

Keep your advertising targeting uncomplicated to make the most of your budget, stay consistent, and you will notice the changes within a few months.” From eco-friendly packaging to promoting ethically sourced products, retailers will integrate sustainable practices into their operations.

Retail 63

Retail Culture Leadership Ethics 63

Bloomerang

JULY 1, 2021

It must come with a lot of ethical and moral challenges. Be patient and remember that although the impact of your campaigns is reaped in times to come, the impact of the literature—be it by email or advertising in the media—must be immediate. This use of beneficiaries makes the strongest human connection with the reader. .

Ethics 109

Ethics Advertising Communication Management 109

Nonprofit Tech for Good

DECEMBER 19, 2021

In the coming years, nonprofits and foundations will emerge to help define and implement a code of ethics on subjects ranging from human rights in the metaverse to its environmental impact , but the good people of our community are needed now to explore and be a part of the conversation around the planning and experience of the metaverse.

Altruism and Helping 136

Altruism and Helping Technology Nonprofits Governance 136

NonProfit Quarterly

APRIL 20, 2023

Some nonprofit organizations have chosen to halt their advertising or post activity on Twitter and Facebook in response to the tech companies’ harmful policies. In 2020, tech nonprofit NTEN announced that they were pulling their advertising from Facebook due to its data-collection and content-moderation policies.

Values 110

Values Public and Social Policy Race and Ethnicity Public and Nonprofit Management 110

Bloomerang

MAY 6, 2021

The world debated the ethics, morality, and issues of confidentiality around this particular hack. That information got used for political advertising. . Private companies had everything they needed to advertise or make money off through data mining. By the 1 st of May 2018, Cambridge Analytica closed its doors.

Public and Social Policy 138

Public and Social Policy Public and Nonprofit Management Nonprofit governance and management Law 138

Nonprofit Tech for Good

NOVEMBER 22, 2021

In the frenzy of exciting discounts and hot new product trends, it can be a challenge for nonprofits with online shops to compete with big brands and e-commerce giants that have significantly larger marketing and advertising budgets. Is the product from a socially conscious or ethical brand?

Production 106

Production Environmental Nonprofits Ethics 106

Fundraising Coach

JUNE 17, 2014

What people want know is how you ethically and wisely use their money to enact change. You need repetition in this Coke advertising world. If it didn''t work I am certain Coke would not spend billions on advertising every year when they could keep that money as profit. Sandy Call Wilder : Put it in the database!!!

Non-Profits 111

Non-Profits Marketing Marketing Advertising 111

The Agitator

OCTOBER 28, 2012

The other day Tom and I received a thoughtful note on ethics and transparency from Chuck Pruitt, a veteran fundraiser and Co-Managing Director of the A.B. Borrell Associates is, according to their website, “a media research, consulting and project firm specializing in Internet advertising.”

Advertising 106

Advertising Ethics Associations Universities 106

Fundraising Coach

JUNE 5, 2012

If you advertise a monthly email, deliver on that promise. Offer an ethical bribe. One time-honored way to encourage people to sign up for your list is by offering an “ethical bribe.” One time-honored way to encourage people to sign up for your list is by offering an “ethical bribe.” Even schools.

Ethics 91

Ethics Values Advertising Fundraising 91

Nonprofit Tech for Good

MARCH 17, 2020

Facebook allows you to set up very granular and specific targeting, and many charity advertisers will work this way. What about the ethical implications of using Facebook? You are much more likely to have a successful campaign on Facebook if you choose the conversions objective. 4) Use broader targeting than you think.

Non-Profits 130

Non-Profits Homelessness Social Enterprise Social Enterprise 130

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 6, 2023

Synthesia AI avatar video generator is perfect for corporate communications, e-learning, marketing and advertising , user onboarding , entertainment, and informational security. You also get to create videos while saving time, is cost-effective, customizable to your desires, and lets you access a global audience with multiple languages.

Non-Profits 52

Non-Profits Education Education Healthcare 52

Stanford Social Innovation Review

NOVEMBER 17, 2022

Corporations have jumped on the social impact entrepreneurship bandwagon full hog, often sponsoring pitch contests with promises of cash prizes and commitments to champion women or BIPOC-led companies in their advertising. But the premise of these events seemed odd.

Public and Social Policy 107

Public and Social Policy Social Enterprise Social Enterprise Non-Profits 107

Nonprofit Tech for Good

NOVEMBER 22, 2017

5) Traditional TV and radio only inspire 8% of donors to give, but that number could increase if live streaming apps such as Netflix and Pandora tailored their programming and advertising services to cater to NPOs and NGOs. Email is a crucial fundraising tool that NPOs and NGOs worldwide should invest in and prioritize.

Public and Social Policy 98

Public and Social Policy Volunteerism Volunteerism Participation and motivation 98

Stanford Social Innovation Review

SEPTEMBER 28, 2023

The law would give researchers from universities, nonprofits, and government access to “the powerful tools necessary to develop cutting-edge AI systems that are safe, ethical, transparent, and inclusive.” In late July, a bipartisan bill was introduced to create the National Artificial Intelligence Research Resource (NAIRR).

Civil Society 97

Civil Society Public and Social Policy Nonprofit governance and management Governance 97

NonProfit Hub

MAY 20, 2016

Nonprofits are accountable for following both internal and external laws and ethical practices. Some problems commonly arise with advertising space and selling merchandise unrelated to a nonprofit’s purpose. _. Duty of obedience. Duty of loyalty. Board members shouldn’t act in self-interest. Unrelated income.

Insurance 34

Insurance Nonprofit governance and management Activism Ethics 34

Care2

MAY 29, 2009

But email advertising continues to surge and is the number one online ad category spot. “Direct mail is not just simply annoying,&# said Corinne Ball, Online Communications Specialist of environmental group Forest Ethics. Even though the vast majority of Americans don't want it, 30% of all the mail delivered in the world is U.S.

Environmental 34

Environmental Ethics Law Advertising 34

Nonprofit Tech for Good

APRIL 24, 2010

Here are four reasons why: 1) Nonprofits have been advertising Facebook for free to untold millions for years, and Facebook has yet to return the favor. 4) Facebook frequently makes shady decisions when it comes to Internet ethics. I think the time has come for nonprofits to examine Facebook a little deeper. on Facebook.

Nonprofit Administration and Development 96

Nonprofit Administration and Development Non-Profits Advertising Health 96

NonProfit Hub

JUNE 15, 2017

Before we can walk you through writing your job listing or show you how to advertise your post, there’s one vital strategy that will make the rest of these tips fall into place seamlessly. For more in-depth advice on writing, posting, and advertising an executive job description, we recommend reading this helpful article from DonorSearch.

Recruitment 47

Recruitment Culture Nonprofits Advertising 47

Care2

MAY 29, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) 60) Search « Is Direct Mail Dying or Dead?

Non-Profits 34

Non-Profits Ethics Fundraising Fundraising 34

Nonprofit Marketing Insights by GlobalOwls

MARCH 6, 2024

This results in more relevant advertising , potentially increasing ad revenue for media companies and advertisers alike. Her insatiable curiosity fuels a relentless pursuit of knowledge, driving her to unravel the intricacies of changing trends, evolving marketing approaches, and ethical business practices.

Technology 75

Technology Production Advertising Ethics 75

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 9, 2023

AI will probably not replace you as an Advertising Marketer, but someone that uses AI and other marketing tools more efficiently might. Ethical and Regulatory Evolution: As AI becomes more integrated, there will likely be increased scrutiny around data usage, privacy, and the ethics of AI-driven personalization.

Ethics 78

Ethics Collaborations Production Marketing 78

Care2

SEPTEMBER 14, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Even NY advertising firms are getting into it!

Advertising 31

Advertising Fundraising Fundraising Technology 31

Care2

NOVEMBER 16, 2006

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Even NY advertising firms are getting into it!

Advertising 31

Advertising Technology Fundraising Fundraising 31

Pam Moore

JULY 17, 2019

Do not trick your audience with inflated blog post titles, or never ending mazes to get to the content you advertise. Have some ethics and make it easy for them to get to what it was you advertised in the first place that led them to your blog or website. Is the content written in high quality? Is it accurate? Is it informative?

Marketing 60

Marketing Marketing Education Education 60

iMarketSmart

APRIL 10, 2023

Journal of Business Ethics, 129 (1), 59-75. [27] 57] Knowing that donors prefer one advertisement to another is also useful information. Ultimately, the key question for an advertisement is its effect on behavior rather than whether people prefer it. [58] M., & Grohmann, B. 27] Obermiller, C., & Spangenberg, E.

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52

Marketing for the Modern Nonprofit

JANUARY 9, 2023

Scandals involving problematic hiring and firing practices, widespread ethics violations, and massive layoffs dominated the headlines, and made those in marketing take a hard look at the industry to determine if we even want to be a part of it. . Part 1: What’s next for nonprofits and social media .

Advertising 52

Advertising Activism Collaborations Production 52

Nonprofit Megaphone

OCTOBER 29, 2023

Building an email list and a network of loyal supporters is one of the most effective ways for nonprofits to advertise and achieve their goals. More Effective Than Social Media Advertising Don’t let the “new kids” on the digital marketing block convince you that email is outdated.

Marketing 52

Marketing Marketing Retention Values 52

Nonprofit Tech for Good

APRIL 24, 2010

1) Nonprofits have been advertising Facebook for free to untold millions for years, and Facebook has yet to return the favor. Essentially, nonprofits have been advertising Facebook to untold millions for free helping it become the powerhouse that it is today – the largest, most active social networking website on the Web.

Non-Profits 97

Non-Profits Advertising Nonprofits Ethics 97