Selfish Giving

MARCH 2, 2022

It's the only online conference for nonprofits that focuses on corporate philanthropy (grants), sponsorships, employee volunteerism, workplace giving and cause-related marketing, all in one space! *?? Marketing Your Cause 1. 8 counterintuitive marketing strategies that actually work. Brain Food 1. SPONSOR* ??

Volunteerism 130

Volunteerism Volunteerism Non-Profits Marketing 130

Selfish Giving

MAY 19, 2021

Nostalgia marketing is hot right now. That's why Pizza Hut is launching a new version of its classic cause marketing program Camp Book It! Marketing Your Cause 1. Director, Programs, Children's Miracle Network , Remote 2. Brain Food 1. Partnership Notes 1. A great mix of old and new in this program. They work! ??

Children 227

Children Food Associations Management 227

Selfish Giving

FEBRUARY 15, 2023

Wilson's foundation had a high-profile partnership with grocery giant Albertsons and Safeway , raising millions of dollars at checkout for Seattle Children's Hospital. ??? First, Albertsons/Safeway will probably continue doing the checkout fundraiser for Seattle Children's, but don't expect Why Not You to be involved. Brain Food 1.

Altruism and Helping 130

Altruism and Helping Children Foundations Charitable Organizations 130

Selfish Giving

MARCH 22, 2023

File this under how to do cause marketing with a restaurant chain using local influencers. The partnership is between Ohio-based Gold Star Chili and Freestore Food Bank in Cincinnati. Marketing Your Cause 1. Nonprofits need more marketing help, but the question is how to get it without breaking the bank? Brain Food 1.

Food 147

Food Associations Management Activism 147

Selfish Giving

APRIL 19, 2023

How to do cause marketing with an earth-moving equipment company. Is your contact at a prospective company the chief marketing officer? Marketing Your Cause 1. It's called Send Your Children to War [VIDEO]. National Corporate Relations Director, American Lung Association , Boston ($73k - $106k) 4. Brain Food 1.

Marketing 130

Marketing Marketing Energy Children 130

Selfish Giving

JULY 28, 2021

File this under "eternal cause marketing truths." Seniors Helping Seniors is offering $100 to $500 bonuses to new hires - with $50 of that money earmarked for the Alzheimer's Association. Marketing Your Cause 1. Don Draper explains why nostalgia marketing is so, so effective. Brain Food 1. Check out the reward.

Retail 130

Retail Marketing Marketing Children 130

Selfish Giving

JANUARY 11, 2023

The popular Marketing Brew (part of Morning Brew ) always uses a ☕️ emoji in its subject line. Another email newsletter I subscribe to, Marketing Examined, always uses a ? The American Lung Association could use ? Jude Children's Research Hospital. " s Ford Theater raised over $47,000 For Love of Children last month.

Children 130

Children Food Health Associations 130

Selfish Giving

JUNE 2, 2021

Tools to help you pinpoint the the right influencer The process of working with influencers from initial outreach to contract negotiations to payment Lessons and learning experiences to be prepared for your future engagement with influencers Influencer marketing is one of the hottest topics in cause marketing.??????You Brain Food 1.

Public and Nonprofit Management 130

Public and Nonprofit Management Children Food Associations 130

Selfish Giving

AUGUST 31, 2022

To paraphrase management guru Peter Drucker: "The aim of marketing is to make fundraising unnecessary." And for me, nonprofit marketing means audience-building. Marketing Your Cause 1. Associate Director, Retail Cause Marketing, Children's Miracle Network, Children's Hospital of Philadelphia 2.

Retail 130

Retail Children Recruitment Universities 130

Selfish Giving

FEBRUARY 1, 2023

My colleague and friend Joe Weinstein who works with me in the New Strategies Program at Georgetown University dropped me an email last week on a cause marketing program he saw while pumping gas. "I Marketing Your Cause 1. Corporate Partnership Manager, Children's Museum of Indianapolis , Indianapolis 6. Brain Food 1.

Entrepreneurship 130

Entrepreneurship Children Ethics Values 130

Selfish Giving

DECEMBER 14, 2022

While CVS pledged to make up any shortfall for the $10 million they agreed to raise, there was no direct pledge of dollars from CVS to the American Diabetes Association (ADA). CVS touted its donation with this headline: CVS Health announces $10 million commitment to the American Diabetes Association. Marketing Your Cause 1.

Public and Nonprofit Management 130

Public and Nonprofit Management Associations Nonprofits Law 130

Selfish Giving

JULY 12, 2023

Affiliation with a Storied and Reputable Organization: By partnering with Friends of Minuteman National Park, your company will be associated with a respected and esteemed organization. A good example of B2B cause marketing. Marketing Your Cause 1. Mary's Food Bank , Phoenix, AZ 4. Brain Food 1.

Production 130

Production Food Associations Education 130

Selfish Giving

MAY 12, 2021

Marketing Brew asks: "How will companies use Twitter's new tip jar?" Marketing Your Cause 1. Associate Director, Employee Engagement and Workplace Giving, International Rescue Committee , NYC 4. Market Engagement Manager, New Building Institute , Portland, OR ($60k - $72k) 5. Brain Food 1. Go to the Map. ??

Children 130

Children Food Associations Management 130

Selfish Giving

JUNE 15, 2022

The research may help cause marketers develop better monetary asks for point-of-sale programs. ?? And its marketing team has swelled from a single person to a staff of 10." Ten people on their marketing team?! Marketing Your Cause 1. To market your audience to a company you first need to know your audience.

Children 130

Children Collaborations Universities Food 130

Selfish Giving

APRIL 12, 2023

Wow, people are losing their minds over the Anheuser-Busch marketing partnership featuring transgender TikTok star Dylan Mulvaney. Marketing Your Cause 1. Vice President, Corporate Alliances, American Diabetes Association , Remote ($142k - $165k) 2. Brain Food 1. A great article to share with your prospects. This is sad.

Energy 130

Energy Associations Children Food 130

Selfish Giving

DECEMBER 9, 2020

Nice round-up here of which beauty brands are turning to cause marketing for the holiday season. Marketing Your Cause 1. Jude's Children's Hospital's director of innovation talks about how the hospital has adjusted for Covid-19. Why black barbershops and salons are a marketing opportunity hiding in plain sight. ??

Insurance 147

Insurance Children Homelessness Food 147

Selfish Giving

NOVEMBER 2, 2022

Marketing Your Cause 1. In this study, B2B marketers rate the effectiveness of content by funnel stage. Jude Children's Research Hospital , Houston ($100k - $150k) 2. Jude Children's Research Hospital , Houston ($100k - $150k) 2. Marketing Manager, Think Together , Santa Ana, CA ($70k - $75k) ???? Brain Food 1.

Retail 130

Retail Social Action Associations Production 130

Selfish Giving

OCTOBER 3, 2018

I'm a big fan of incentives in cause marketing, but, according to this study, maybe you shouldn't offer them. Marketing your cause. Long Island Cares - The Harry Chapin Food Bank got some great earned media from one of my kids' favorite shows (Ok, one of mine, too!), Brain food 1. 11 marketing ideas for Halloween.??

Marketing 100

Marketing Marketing Food Children 100

Selfish Giving

OCTOBER 20, 2021

Jude Children's Research Hospital directing corporate alliances and played a key role in developing St. Jude's signature cause marketing program Thanks and Giving. Marketing Your Cause 1. A Children's Miracle Network scarf? Brain Food 1. Before founding Good Scout in 2006, Phil spent seven years at St.

Children 130

Children Management Collaborations Universities 130

Selfish Giving

NOVEMBER 16, 2022

Marketing Your Cause 1. Research on the power of evoking fond memories in your marketing. Director, Corporate & Cause Marketing, American Humane , Washington, D.C. Associate Director, Corporate Giving, Children's Hospital Foundation , Pittsburgh ???? Brain Food 1. Interested in exploring with me?

Foundations 130

Foundations Children Food Management 130

Selfish Giving

MARCH 30, 2022

(I should say on to something AGAIN because it was 20 years ago that he was "on to something" and founded the ground-breaking Cause Marketing Forum, which is now called Engage for Good.) A cause marketing program over there. Folks, the possibilities for cause marketing are really endless. Marketing Your Cause 1.

Psychology 130

Psychology Retail Children Food 130

Selfish Giving

SEPTEMBER 29, 2021

Marketing Your Cause 1. Jude Children's Research Hospital , Memphis 4. Associate Director, Corporate Engagement, Year Up , NYC 5. Corporate Development Associate, Trevor Project , Remote Do you have a partnership position you are trying to fill? Brain Food 1. What's your mid-funnel strategy? public safety. ??

Public and Nonprofit Management 130

Public and Nonprofit Management Recruitment Associations Children 130

Selfish Giving

DECEMBER 20, 2010

I combed through the Selfish Giving archives and came up with the best and worst local cause marketing programs of 2010. I took the unprecedented step of not including any of my own cause marketing programs. (I Here are the seven best local cause marketing programs for 2010. to Save the Children up to $15,000.

Marketing 260

Marketing Marketing Food Agriculture 260

Selfish Giving

NOVEMBER 30, 2022

A good example of phygital (combining the physical and digital worlds) cause marketing. Marketing Your Cause 1. 7 inspiring content marketing lessons from the Macy’s Thanksgiving Day Parade. ?? #1: Vice President, Corporate Initiatives, Alzheimer's Association , Chicago, ($220k - $250k) 2. Brain Food 1.

Retail 130

Retail Management Children Food 130

Selfish Giving

DECEMBER 19, 2018

That's not great news for local nonprofits that rely on smaller, regional businesses for cause marketing programs. Think of cause marketing as the cherry on top of the sundae - a great treat on top of everything else. Jude, National Parks Foundation, Children's Miracle Network , etc. Marketing Your Cause 1. The result?

Public and Nonprofit Management 124

Public and Nonprofit Management Marketing Marketing Children 124

NonProfit Quarterly

DECEMBER 13, 2023

Our first donation came from Lexington Co-op Markets , a longstanding Buffalo grocery co-op whose workers have recently won a union contract. Racial Justice: Mondragon Village Association Dr. Curtis Haynes, Jr. It is against this backdrop that the Mondragon Village Association was formed. Dr. Curtis Haynes, Jr.

Non-Profits 127

Non-Profits Food Environmental Associations 127

Selfish Giving

NOVEMBER 11, 2020

A great example of B2B cause marketing. Marketing Your Cause 1. Assistant Director, Corporate Engagement, Children's Hospital of Orange County , Orange, CA ($63k - $89k) 2. Associate Director, Corporate and Foundation Relations, Scleroderma Foundation , Danvers, MA ($75k - $90k) 3. Brain Food 1.

Leadership 130

Leadership Food Education Education 130

Selfish Giving

JUNE 7, 2023

Marketing Your Cause 1. You could focus more on SEO, but with limited staff and resources, nonprofits should focus instead on building an audience via email marketing. Associate Director, Corporate Sponsorships, Paralyzed Veterans of America , Remote 3. Brain Food 1. Check out example #4 on this list. ? Komen , Remote 5.

Law 130

Law Children Management Food 130

Selfish Giving

AUGUST 11, 2021

Save the Children is teaming up with T.J.Maxx, SC Johnson and Nickelodeon for a back to school campaign in a ten-city mobile tour. Marketing Your Cause 1. Development Manager, Tourette Association of America , Southern California Region, ($65k - $85k) Do you have a partnership position you are trying to fill? Brain Food 1.

Children 130

Children Food Management Associations 130

Selfish Giving

JANUARY 9, 2019

From the mailbag: Joe, I'm curious.why do you emphasize cause marketing over corporate revenue and the numerous opportunities for engagement apart from cause marketing? Jude Children's Research Hospital. Third, done well, cause marketing is the tide that raises all boats. Marketing Your Cause. Great Question!

Marketing 124

Marketing Marketing Public and Nonprofit Management Foundations 124

Selfish Giving

JANUARY 20, 2021

It just wasn't great marketing. It was great cause marketing thanks to the involvement of a corporate partner. ?? Marketing Your Cause 1. Here are the 13 best content types for top of funnel marketing. Specialist, Global Sponsorship Operations, Save the Children , Washington, D.C. Brain Food 1.

Advertising 130

Advertising Children Food Fundraising 130

Selfish Giving

JULY 10, 2019

Jude Children's Research Hospital just named this restaurant chain emerging partner of the year. Marketing Your Cause 1. 5 practical ways to target seniors in digital marketing. #5 Corporate & Community Fundraiser, Rady Children's Hospital (San Diego) 2. Brain Food 1. for selling success. SPONSORED LINK] ??

Retail 133

Retail Children Fundraising Fundraising 133

Stanford Social Innovation Review

NOVEMBER 7, 2022

The Global Financial Markets Association estimates that achieving a just transition will require between $3 and $5 trillion each year for the next 30 years. Its focus was on entering new markets and Isaac was looking for connections to authorities in transmission and energy planning. Cutting Food Waste Emissions.

Energy 101

Energy Finance Environmental Food 101

Selfish Giving

FEBRUARY 9, 2022

You don't see a lot of companies fundraising with paper icons anymore, but this company is selling them at its 800 locations to support the American Heart Association. Marketing Your Cause 1. Senior Officer, Corporate Partnerships, Save the Children , Fairfield, CT 3. Brain Food 1.

Associations 130

Associations Children Management Food 130

Stanford Social Innovation Review

OCTOBER 17, 2022

a day to afford a decent and dignified standard of living : enough to afford acceptable housing, feed his family, send his children to school, and cover his farming costs. Four of his five children work rather than attending school to help the family get by. Understandably, not one of Afi’s children sees a future in farming.

Agriculture 100

Agriculture Civil Society Poverty Environmental 100

Selfish Giving

OCTOBER 21, 2020

I regularly listen to This Old Marketing and Six Pixels of Separation. Marketing Your Cause 1. Development Officer, Corporate Initiatives, Boston Children's Hospital ($62k - $80k) 2. Brain Food 1. A couple weeks ago I shared a great list of social impact podcasts. I'll go first. Now it's your turn. Sponsored] ??

Law 130

Law Children Universities Food 130

Selfish Giving

AUGUST 10, 2022

Marketing Your Cause 1. Director, Corporate Partnerships & Cause Marketing, Duke's Children's Hospital , Durham, NC ($69k - $95k) 2. Vice President, Corporate Alliances, American Diabetes Association , Remote ($142k - $178k) ???? Brain Food 1. Which companies are stepping up to help Kentucky flood victims.

Children 130

Children Food Associations Nonprofits 130