Selfish Giving

OCTOBER 25, 2023

In a recent issue of The Drum , UK Marketer Harry Lang used a simple 3-point star to define the potential benefits of cause marketing for each party: consumer, company, and cause. ? (? With just 18 locations, this business raised $170,000 in seven weeks for the local chapter of the Alzheimer’s Association. Brain Food 1.

Food 147

Food Associations Marketing Marketing 147

Selfish Giving

DECEMBER 8, 2021

This week it's why you should use pets in your nonprofit marketing.????? The point is that if persuasion occurs with identification - which I believe it does - you can build a stronger connection with donors by featuring pets in your marketing. Frankly, I could talk about pet marketing all day. Marketing Your Cause 1.

Non-Profits 299

Non-Profits Marketing Marketing Retail 299

Selfish Giving

FEBRUARY 14, 2024

Spending too much time would be like putting your retirement money into crypto and emerging marketing. Hellman's spent the Superbowl promoting Sick of Food Waste Day on Monday and donating to a student-led anti-waste organization. Marketing Your Cause 1. Brain Food 1. The key here is to be strategic. This is interesting.

Public and Social Policy 147

Public and Social Policy Public and Nonprofit Management Insurance Food 147

Selfish Giving

JUNE 28, 2023

Their post reminded me that just three years ago, cause marketing attorney extraordinaire Karen Wu of Perlman & Perlman fame ? How to do cause marketing with a business trying to get employees to return to the office. Marketing Your Cause 1. Marketing Your Cause 1. I ❤️ this rant from marketer Amanda Natividad. #1

Governance 130

Governance Marketing Marketing Charitable Organizations 130

Selfish Giving

AUGUST 14, 2017

If you’re operating in the cause marketing space and you’ve never heard of Smithfield Foods , you’re missing out. To provide some scale, Smithfield is one of the largest global food and consumer packed meats companies in the world, to the tune of $14 billion.

Food 113

Food Disaster Relief Public and Nonprofit Management Associations 113

Selfish Giving

MARCH 15, 2023

How to do cause marketing with self-storage companies. Marketing Your Cause 1. Director, Corporate Sponsorships, The New York Racing Association , Elmont, NY ($130k - $140k) 2. Brain Food 1. ✍️ Partnership Notes 1. With a $250,000 donation in 2023 , Yellowstone Bourbon ? AI will be writing for us soon. Destroy it?

Marketing 130

Marketing Marketing Recruitment Universities 130

Selfish Giving

MAY 3, 2023

What marketing materials should we focus on for building new partnerships?" Marketing Your Cause 1. Opinion: Why harnessing trends is the future of marketing. This is on trend for me as I think nonprofits should be taking trends more seriously in their marketing 2. Brain Food 1. Are you coming??? Reverse ATMs.

Marketing 130

Marketing Marketing Foundations Food 130

Selfish Giving

JANUARY 18, 2023

But some are attacking this cause marketing campaign for going too far and being too "woke." Marketing Your Cause 1. 25 nonprofit marketing statistics for 2023. Nonprofits could learn a thing or two from the NFL’s Helmets Off marketing strategy. Brain Food 1. The brown one is swapping stilettos for kitten heels.

Marketing 130

Marketing Marketing Law Governance 130

Selfish Giving

DECEMBER 6, 2023

A Zoom webinar with me, Dan Cohen , Founder of Cause Partners , and Courtney Davidson , Associate Director of Corporate Partnerships at Wounded Warrior Project. Missouri Department of Corrections and cat and dog food supplier Royal Canin are partnering for Puppies for Parole. Marketing Your Cause 1. Brain Food 1.

Food 130

Food Law Foundations Associations 130

Selfish Giving

NOVEMBER 20, 2013

I found these two examples of bad cause marketing on the same day! As first reported in Nonprofit Quarterly , a New Mexico company sponsored a Coyote Kill Contest this weekend, saying that half the proceeds will go to the Children’s Outdoor Adventure Association. The other example of bad cause marketing comes from Walmart.

Marketing 248

Marketing Marketing Retail Food 248

Selfish Giving

JUNE 29, 2022

If so, can nonprofits learn from how stadiums market naming rights opportunities to corporations? Do they get permission to use something - like your logo or tagline - on their packaging or in their marketing? Purchased-triggered donations are a punching bag for cause marketing critics. Marketing Your Cause 1. I can help.

Marketing 130

Marketing Marketing Public and Nonprofit Management Advertising 130

Selfish Giving

MARCH 2, 2022

It's the only online conference for nonprofits that focuses on corporate philanthropy (grants), sponsorships, employee volunteerism, workplace giving and cause-related marketing, all in one space! *?? Marketing Your Cause 1. 8 counterintuitive marketing strategies that actually work. Brain Food 1. SPONSOR* ??

Volunteerism 130

Volunteerism Volunteerism Non-Profits Marketing 130

Selfish Giving

OCTOBER 27, 2021

Cause marketing from around the world! Marketing Your Cause 1. A good lesson from our friends in the association world! ?? Marketing Manager - Partnerships, First Book , Washington, DC ($54k - $72k) 2. Brain Food 1. It costs five times more to attract a new customer than it does to retain an existing one.

Marketing 130

Marketing Marketing Associations Children 130

Selfish Giving

AUGUST 9, 2023

I recently downloaded the Association of Corporate Citizenship Professionals' 2023 Annual CSR Insights Survey. ✅ Environmental sustainability, K-12 education, and food insecurity are the top priority areas (Page 8). Marketing Your Cause 1. Marketers, share this 5-minute video with your boss. Brain Food 1.

Environmental 130

Environmental Public and Nonprofit Management Food Education 130

Selfish Giving

NOVEMBER 9, 2022

A lot of people associate 4-H with agriculture and the raising and showing of animals, but they also teach sewing,” my contact at JOANN explained. Four creative partnerships redefining cause marketing. Marketing Your Cause 1. Brain Food 1. Sewing is a key component of the 4-H curriculum. “A Partnership Notes 1.

Curriculum and Teaching 130

Curriculum and Teaching Activism Agriculture Marketing 130

Selfish Giving

APRIL 13, 2022

Marketing Your Cause 1. Lead Associate, Corporate Partnerships, Save the Children , Fairfield, CT (Preferred) 3. Senior Marketing & Communications Manager, Action for Healthy Kids , Chicago or Remote ($68k - $75k) ???? Brain Food 1. Jude Children's Research Hospital , is down to just three stores.?? ??

Retail 130

Retail Insurance Public and Social Policy Public and Nonprofit Management 130

Selfish Giving

DECEMBER 20, 2023

Marketing Your Cause 1. Account Manager, Corporate Partnerships, Muscular Dystrophy Association , Remote ($60k - $65k) 2. Vice President, Corporate Philanthropy, Muscular Dystrophy Association , Remote ($170k - $180k) 3. Vice President, Corporate Philanthropy, Muscular Dystrophy Association , Remote ($170k - $180k) 3.

Associations 130

Associations Food Philanthropy Production 130

Selfish Giving

FEBRUARY 16, 2022

How to Make Your Partnership Fly Off the Shelves: Cause-Related Marketing 101 Discover how to showcase your cause in your corporate marketing to create partnerships that prospects can't wait to get involved in. ??Pitch There's a good lesson here for nonprofits focused on marketing sponsorships. Marketing Your Cause 1.

Advertising 130

Advertising Marketing Marketing Food 130

Selfish Giving

JULY 14, 2021

I was reminded of this one by a great newsletter I read called Marketer Crew. It talks about cause marketing in Maine , highlights several programs with local brewers and discusses the rollback of commercial co-venture regulations in the state. The soldier who shot Bin Laden in the face is setting his sights next on cause marketing.

Production 130

Production Marketing Marketing Food 130

Selfish Giving

SEPTEMBER 15, 2021

Really bad and tasteless cause marketing. Marketing Your Cause 1. Associate, Corporate Partnerships, Share Our Strength , Remote ($40k - $52k) 2. Director, Cause Marketing, Heifer International , Remote 5. Brain Food 1. SPONSORED] ?? The importance of "therefore" and "but". ?? Cool Jobs in Cause 1. Don't worry.

Health 147

Health Marketing Marketing Recruitment 147

Selfish Giving

DECEMBER 16, 2020

Down Syndrome Association Q. High-purpose brands will double their market value more than 4X faster than low-purpose brands 2. When cause marketing is a partnership between big and small businesses. ?? Marketing Your Cause. File this under location-based cause marketing. Brain Food 1. They include: Q.

Non-Profits 130

Non-Profits Manufacturing Marketing Marketing 130

Selfish Giving

DECEMBER 2, 2020

Marketing Your Cause 1. Dairy Management , an American trade association, worked with four gamers to connect with Generation Z consumers on dairy farming. Associate Director, Corporate Partners, Forte Foundation , New York City 3. Brain Food 1. Your local sports teams have a Gen Z problem. Really smart use of influencers.

Marketing 204

Marketing Marketing Associations Management 204

Nonprofit Marketing Insights by GlobalOwls

APRIL 26, 2024

The market is flooded with complex assignments, intricate research papers, persuasive essay requirements, and even AI-based homework solver. This not only upholds high academic standards but also significantly alleviates the stress associated with heavy coursework. AI applications in health and well-being are also noteworthy.

Health 52

Health Energy Psychology Culture 52

Selfish Giving

MARCH 22, 2023

File this under how to do cause marketing with a restaurant chain using local influencers. The partnership is between Ohio-based Gold Star Chili and Freestore Food Bank in Cincinnati. Marketing Your Cause 1. Nonprofits need more marketing help, but the question is how to get it without breaking the bank? Brain Food 1.

Food 147

Food Associations Management Activism 147

NonProfit Quarterly

DECEMBER 15, 2022

This article concludes Black Food Sovereignty: Stories from the Field , a series that has been co-produced by Frontline Solutions and NPQ. This series features stories from a group of Black food sovereignty leaders who are working to transform the food system at the local level.

Food 111

Food Agriculture Public and Social Policy Nonprofit Administration and Development 111

Selfish Giving

APRIL 19, 2023

How to do cause marketing with an earth-moving equipment company. Is your contact at a prospective company the chief marketing officer? Marketing Your Cause 1. National Corporate Relations Director, American Lung Association , Boston ($73k - $106k) 4. Brain Food 1. Register me for Atlanta ✍️ Partnership Notes 1.

Marketing 130

Marketing Marketing Energy Children 130

Selfish Giving

DECEMBER 15, 2021

Mini USA knows the power of pet marketing , hence the partnership with Best Friends Animal Society. Love this idea of a one-day rolling cause marketing program. At lunch, Ally made its way to a local food pantry where it covered the cost of 200 Thanksgiving meal kits ahead of the holiday.To Marketing Your Cause 1.

Marketing 130

Marketing Marketing Food Recruitment 130

Selfish Giving

MARCH 9, 2022

Some restaurants, like Miami-based Pollo Tropical with 138 locations, are helping WCK with cause marketing programs. for sale at Food Lion supermarkets are a cause product. Just look at what one highly motivated store can do when the cause marketing stars ?????? Marketing Your Cause 1. Brain Food 1. A-mazing! ??

Production 130

Production Food Associations Philanthropy 130

Selfish Giving

APRIL 21, 2021

Marketing Your Cause 1. When choosing a marketing channel(s), visualize the curve and know what you are up against for each. When it comes to marketing channels, I recommend Email + 1. Associate Director, Corporate Alliances, American Association for Cancer Research , Philadelphia 2. Brain Food 1.

Retail 130

Retail Food Associations Recruitment 130

Selfish Giving

OCTOBER 11, 2023

If you work at the Muscular Dystrophy Association , talk about the Labor Day Telethon and what a successful, fantastic event it was back in the day. ? How to do cause marketing with a drive-thru coffee company. Marketing Your Cause 1. Brain Food 1. Sugar and spice and everything nice. That's what partnerships are made of!

Associations 130

Associations Food Values Management 130

Selfish Giving

MAY 19, 2021

Nostalgia marketing is hot right now. That's why Pizza Hut is launching a new version of its classic cause marketing program Camp Book It! Marketing Your Cause 1. Associate Director, New Business Development & Member Engagement, Center for Corporate Citizenship , Chestnut Hill, MA ($80k - $100k) 4. Brain Food 1.

Children 227

Children Food Associations Management 227

Selfish Giving

JANUARY 31, 2024

For example, I entered the following prompt into ChatGPT: Searching only Selfishgiving.com, what is the author's opinion of the Engage for Good Conference (previously known as the Cause Marketing Forum Conference )? The author also enjoyed the conference's focus on social media and its role in cause marketing.

Philanthropy 147

Philanthropy Health Nonprofits Food 147

Selfish Giving

FEBRUARY 28, 2024

The Power of Purpose-Driven Marketing ? Marketing Your Cause 1. Associate Vice President, Corporate Philanthropy, City of Hope , Remote ?? Brain Food 1. I'll be sharing some practical advice on using AI - specifically ChatGPT-4 - as your wicked smahht partnership intern. ? CPC has a full agenda of actionable sessions.

Charitable Organizations 130

Charitable Organizations Environmental Food Values 130

Selfish Giving

AUGUST 23, 2023

Add Panda Express , Beanie Babies , and all these companies to the list of businesses supporting Maui fire relief through direct giving and cause marketing. ? Marketing Your Cause 1. Brands are revisiting print marketing. Brain Food 1. Should your nonprofit consider using it?

Food 130

Food Associations Marketing Marketing 130

Selfish Giving

AUGUST 30, 2023

The Muscular Dystrophy Association , with whom I started my fundraising career in 1993, is today not the brand it was 30 years ago. Marketing Your Cause 1. Director, Cause Marketing & Partnership Development, Childhelp National Child Abuse Hotline , Scottsdale, AZ 3. Brain Food 1. Ignore your brand at your own risk.

Public and Nonprofit Management 130

Public and Nonprofit Management Associations Activism Food 130

Selfish Giving

DECEMBER 21, 2022

Good interview with the CMO of Brooks Running on what's happening at the intersection of running and marketing. Marketing Your Cause 1. Associate Director, Corporate Partnerships, American Association for Cancer Research , Philadelphia 2. Brain Food 1. Which running shoe companies are on your prospect list?

Non-Profits 130

Non-Profits Homelessness Associations Food 130

Selfish Giving

FEBRUARY 8, 2023

As we walked back to the car with our food, I asked why she had left a tip. After all, the cashier did nothing except hand us our food. "It Being asked to leave a tip, even after simple transactions like picking up food in a drive-thru or buying a muffin or water, is becoming more common. Marketing Your Cause 1.

Food 130

Food Ethics Environmental Associations 130