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2021 Marketer of the Year: Nicole Williams

NonProfit PRO

Instead of marketing resources being devoted to an annual golf tournament, Nicole Williams, associate director of foundation relations and communications, pivoted the organization’s strategy and resources. That campaign earned her NonProfit PRO’s Marketer of the Year.

Marketing 246
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Writing New Narratives for Health

NonProfit Quarterly

As a longtime science-fiction fan and health justice practitioner, I’m drawn to works that imagine the future of our healthcare system. Who deserves good health? However—as we’ve explored in the series—organizers, healers, and other change agents have long lifted up counter-narratives of health and healthcare.

Health 88
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The Strategic Imperative of Well-Being: A Guide for Organizational Success

NonProfit Leadership Center

A groundbreaking study by Dr. Jan-Emmanuel De Neve and his team from the University of Oxford and Harvard reveals a compelling association between employee well-being and profitability. They found that well-being is associated with firm profitability, with data being aggregated into a Workplace Well-being Score.

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Battles over Biomarker Testing Shed Light on Precision Medicine’s Inaccessibility

NonProfit Quarterly

According to the American Lung Association , drugs that find specific molecular biomarkers can be more effective in killing cancer cells while harming fewer healthy cells in the body. Barriers to Biomarker Testing and Precision Medicine With a total market size of over $80 billion in 2023 alone, precision medicine is here to stay.

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Newsletter: Nonprofit Puts Partnership Case Studies to Good Use ? ; Bad & Tasteless Cause Marketing on 9/11 ; Nonprofit Storytelling Advice from the Creators of South Park ??

Selfish Giving

I recently finished writing a bunch of case studies for Penn State Health Children’s Hospital , a member of Children’s Miracle Network. I was happy how they came out, but what I was really impressed with is how the team at Penn State Health used them. Nice work, Penn State Health! ?? ?? Really bad and tasteless cause marketing.

Health 147
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Newsletter: A Great Example of a Partnership Case Study; M&M Cause Marketing Campaign Attacked as ‘Too Woke’ ; 25 Nonprofit Marketing Statistics for 2023

Selfish Giving

And BDI is doing an incredible job improving the mental health of all Australians. But some are attacking this cause marketing campaign for going too far and being too "woke." Marketing Your Cause 1. 25 nonprofit marketing statistics for 2023. I had an incredible experience working on TEN CASE STUDIES for BDI.

Marketing 130
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3 Data-Driven Marketing Strategies to Maximize Major Gifts

Get Fully Funded

While your nonprofit likely has an individual or team dedicated solely to moves management and major giving, your marketing efforts can also play a role. In this guide, we’ll explore how marketing can level up your major gift strategy and some of the most effective strategies to use. Here’s how marketing can assist with each step: 1.