Selfish Giving

DECEMBER 8, 2021

This week it's why you should use pets in your nonprofit marketing.????? The point is that if persuasion occurs with identification - which I believe it does - you can build a stronger connection with donors by featuring pets in your marketing. Frankly, I could talk about pet marketing all day. Marketing Your Cause 1.

Non-Profits 299

Non-Profits Marketing Marketing Retail 299

Selfish Giving

NOVEMBER 8, 2023

My goal is to show them how to recruit event sponsors and cause marketing partners. Larger nonprofits with corporate partnership teams have multiple people working on partnerships in business development, marketing, and account management. You're not Children's Miracle Network, United Way, or City Year. Know your scale.

Environmental 130

Environmental Food Retail Recruitment 130

Selfish Giving

MARCH 16, 2022

Look no further than cosmetic retailer Lush , which has released a Knowledge Bath Bomb to support the teaching of truth in history. Marketing Your Cause 1. Senior Officer, Corporate Partnerships, Save the Children , Fairfield, CT 5. Brain Food 1. But what is creating that stickiness of, ‘This is a brand I stand behind.

Retail 130

Retail Production Recruitment Children 130

Selfish Giving

JANUARY 9, 2012

One of the more successful digital tactics for cause marketing are Facebook “Likes” promotions. A good recent example of Facebook cause marketing was the Kraft Fight Hunger Facebook page for Feeding America during November. IKEA’s shopping event for charity is better than most retailers’ programs.

Children 201

Children Retail Food Philanthropy 201

Selfish Giving

JANUARY 3, 2017

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. As always, it was a great year for cause marketing. I Post On Great Cause Marketing Every Week. We saw what a retailer could do when it closed its stores on Black Friday. Please try again.

Marketing 214

Marketing Marketing Retail Food 214

Selfish Giving

JULY 28, 2021

I'm clutching my pearls) of a retailer asking for a donation at the register! Point of sale isn't a violation of the "social contract" between customer and retailer. File this under "eternal cause marketing truths." Marketing Your Cause 1. Don Draper explains why nostalgia marketing is so, so effective.

Retail 130

Retail Marketing Marketing Children 130

Selfish Giving

JANUARY 22, 2020

I've already found several examples of cause marketing programs, like the one above, between Sunrays Citrus and Save the Children. But I would love to learn about YOUR campaigns with produce providers, suppliers, retailers and consumers. Marketing Your Cause 1. Brain Food 1. Send them my way. Partnership Notes.

Retail 130

Retail Marketing Marketing Children 130

Selfish Giving

MAY 13, 2020

So use this interactive tool from Google to identify fast-rising retail categories and go after them! Marketing Your Cause 1. Cause Marketing Specialist, East Tennessee Children's Hospital (Knoxville, TN) 3. Brain Food 1. Consumer behavior is changing changing rapidly and unpredictably, right? Brilliant idea!

Retail 130

Retail Children Food Health 130

Selfish Giving

APRIL 18, 2018

In 2017, dance marathon fundraisers collectively raised a whopping $38 million dollars for CMN and its children hospital affiliates across North America. inally, fast food cause marketers could learn a thing or two from their meat and onion-scented candle. ??The Marketing your cause ??. ??Why Brain food ????

Retail 100

Retail Children Food Technology 100

Selfish Giving

MARCH 30, 2022

(I should say on to something AGAIN because it was 20 years ago that he was "on to something" and founded the ground-breaking Cause Marketing Forum, which is now called Engage for Good.) A cause marketing program over there. Is one of the keys to success to partner with retailers that have friendly, well-trained cashiers?

Psychology 130

Psychology Retail Children Food 130

Selfish Giving

AUGUST 7, 2018

This small chain of Dairy Queen stores in Canada has raised $1 million for Children's Miracle Network. Is your retail partner or prospect on this list? Is your retail partner or prospect on this list? 10 retailers at risk of bankruptcy. Back to school cause marketing is in full swing. Marketing your cause ??. ?

Retail 100

Retail Marketing Marketing Children 100

Selfish Giving

JUNE 14, 2023

Retailers are bracing themselves for a challenging back-to-school shopping season. How to do cause marketing with a business opening a new location. Marketing Your Cause 1. Scroll down for her advice on How Can Brands Do a Better Job Planning Marketing and PR Initiatives Around a Cause? ? Brain Food 1.

Retail 130

Retail Activism Leadership Education 130

Selfish Giving

NOVEMBER 30, 2022

I love the idea of a car company and/or dealership partnering with a local retailer to raise money. A good example of phygital (combining the physical and digital worlds) cause marketing. Marketing Your Cause 1. 7 inspiring content marketing lessons from the Macy’s Thanksgiving Day Parade. ?? #1: Brain Food 1.

Retail 130

Retail Management Children Food 130

Selfish Giving

AUGUST 17, 2011

Not that it’s a bellwether or anything, but outdoor retailer REI’s announcement last month that it will decentralize its presence on Twitter from one corporate handle to 53 local handles may be sign of things to come. Bean , Whole Foods ). Make sure you’re at the top of the nonprofit food chain in your area.

Marketing 216

Marketing Marketing Retail Food 216

Selfish Giving

NOVEMBER 10, 2021

Children's Miracle Network and retailer Anthropolgie kicked-off theirs November 1st and it includes an interesting pop-up at Grand Central Station on Giving Tuesday. Marketing Your Cause 1. Brain Food 1. How are you working with your local car dealerships? Speaking of cars, have you ever targeted car wash chains?

Retail 147

Retail Collaborations Children Management 147

Selfish Giving

OCTOBER 2, 2019

Are cause marketing advertising disclosure “best practices” also required by law? Have any companies ever gotten into trouble with regulators for failing to include certain information in their cause marketing advertisements? All the money is going to Nationwide Children's Hospital. Marketing Your Cause 1. Brain Food 1.

Advertising 100

Advertising Law Marketing Marketing 100

Selfish Giving

JUNE 12, 2019

In the second clip (2:03) , Amy Strawbridge , Subaru's brand partnerships and experiential marketing manager, discusses how the car company's work with NPF helps their business. Bean’s director of brand engagement, explains how the retailer leverages their partnership with NPF. Marketing Your Cause 1. Brain Food 1.

Retail 113

Retail Children Foundations Food 113

Selfish Giving

OCTOBER 8, 2018

This is no small feat, but now nonprofits need to do the same with companies, as adding cause marketing campaigns will unlock even more individual gifts. Home furnishing retailer West Elm celebrated #GivingTuesday for the first time last year by partnering with the ASPCA , the Human Rights Campaign, St.

Food 153

Food Retail Children Activism 153

Selfish Giving

JULY 10, 2019

GameStop is struggling as a retailer , but it's good to see they are still doing fundraisers like this one ?? Jude Children's Research Hospital just named this restaurant chain emerging partner of the year. Marketing Your Cause 1. 5 practical ways to target seniors in digital marketing. #5 Brain Food 1.

Retail 133

Retail Children Fundraising Fundraising 133

Selfish Giving

APRIL 4, 2018

I get asked all the time what the difference is between cause marketing and sponsorship. With Cause Marketing. A company sponsors your nonprofit's event or program so that they can market their business to your supporters. With Cause Marketing. Cause Marketing Notes ??. It can be confusing! ?? With Sponsorship.

Marketing 100

Marketing Marketing Retail Non-Profits 100

Selfish Giving

APRIL 17, 2019

It's "Marketing Your Cause" - and with good reason! You realize that the better you market your cause, the easier it will be to recruit corporate partners. Take the advice of one of the world's best known digital marketers: Rand Fishkin of SparkToro (formerly of MOZ ). Marketing Your Cause 1. You should be!

Culture 113

Culture Public and Nonprofit Management Marketing Marketing 113

Nonprofit Tech for Good

NOVEMBER 4, 2021

The National Retail Federation expects online holiday sales in the United States to shatter previous records by reaching at least $218.3 15) Little Market :: thelittlemarket.com. 30) UNICEF Market :: market.unicefusa.org. Food & Drink. billion in 2021. 11) Global Goods Partners :: globalgoodspartners.org.

Ethics 129

Ethics Children Poverty Education 129

Selfish Giving

APRIL 4, 2011

New research out of the University of Michigan confirms what I always knew was true: I was right to name my cause marketing blog Selfish Giving. Cause marketing decreases giving, happiness. As example, a current promotion by Boston retailer iParty is donating 100% of sales from Japanese erasers to the tsunami relief effort.

Marketing 252

Marketing Marketing Retail Production 252

Selfish Giving

MAY 1, 2019

Jenny Pereira , the cause marketing officer at Hasbro's Children Hospital in Rhode Island wrote me last week that I should be watching for a new ice cream flavor for Memorial Day that will be giving back to the hospital. Discount retailer Big Lots has raised $2.6 Marketing Your Cause. Brain Food 1.

Children 113

Children Retail Poverty Fundraising 113

Selfish Giving

APRIL 3, 2019

I asked this question to the gang of Catalist last week and now we both want to get to the bottom of how much nonprofit corporate partnership, sponsorship and cause marketing professionals make! Are you fairly compensated relative to your local market? Nice example of local cause marketing. Food Lion has a 17.3%

Food 100

Food Retail Children Management 100

Selfish Giving

FEBRUARY 14, 2018

Check out this post: 7 Key Takeaways for Cause Marketers from America's Checkout Champions Report. Children's Miracle Network (CMN) is a powerhouse in checkout charity. Cause Marketing. A cause marketing leader gets a new president. Want to learn more? They raise 70% of their revenues from it! It's Valentine's Day!

Marketing 100

Marketing Marketing Nonprofit governance and management Retail 100

Selfish Giving

FEBRUARY 20, 2019

Shriners Hospital for Children and Tampa-based Joffrey's Coffee & Tea Company team up for Rise & Shrine Blend. Grocer Hy-Vee has begun piloting a mobile shopping app that helps grocery retailers cut back on food waste. Marketing Your Cause 1. Cool Jobs in Cause Marketing** 1. Brain Food 1.

Children 100

Children Retail Food Universities 100

Selfish Giving

SEPTEMBER 19, 2018

Marketing your cause 1. Your marketing should be as dramatic, immersive and graphic as The Weather Channel's depiction of Hurricane Florence's storm surge. Your marketing should be as dramatic, immersive and graphic as The Weather Channel's depiction of Hurricane Florence's storm surge. Brain food 1.

Retail 100

Retail Children Collaborations Food 100

Selfish Giving

DECEMBER 17, 2009

Boston’s #1 hip hop station, Jam’n 94.5 , and everyone’s favorite hip retailer, Target , which has a store less than a mile from the hospital, teamed up to reward some very needy kids with a great Christmas and a happy New Year. It also reinforced a few key rules for successful local cause marketing. Radio is key.

Marketing 207

Marketing Marketing Medical Retail 207

Selfish Giving

FEBRUARY 7, 2018

This article is a must read for cause marketers for two important reasons. First, with investigative journalism reinvigorated, we all need to be prepared to clearly explain to a reporter how a cause marketing campaign works and how it benefits all stakeholders. Cause Marketing 1. Mark your calendar. Help Wanted** 1.

Social Enterprise 100

Social Enterprise Social Enterprise Children Retail 100

Nonprofit Tech for Good

OCTOBER 20, 2019

The National Retail Federation expects online holiday sales in the United States to increase 14 percent to $163 billion in 2019. Global Goods Partners have partnered with over 60 artisan groups in more than 20 countries throughout Asia, Africa, and the Americas to help bring to market the fair trade, handcrafted products they produce.

Ethics 109

Ethics Children Production Manufacturing 109

Selfish Giving

OCTOBER 12, 2010

It seems only fitting that in October we expose a few witches, a few frauds, to redeem cause marketing–especially during this month of “pink&# when scams abound. Save the Children, United Way, World Wildlife Fund). Corporations invest millions of dollars in these cause marketing campaigns. Gold Star.

Marketing 184

Marketing Marketing Retail Ethics 184

Selfish Giving

FEBRUARY 17, 2010

Many hospitals are leaders in cause marketing. Here in Boston Dana- Farber , Children’s Hospital and Boston Medical lead the charge. Jude Children’s Research Hospital , City of Hope and the Children’s Miracle Network raise tens of millions of dollars each year. Sick children. Nationally, St.

Marketing 100

Marketing Marketing Healthcare Children 100

Get Fully Funded

FEBRUARY 9, 2021

Just like I have visited retail sites and impulsively purchased something that caught my interest, I have donated to organizations I knew very little about just by visiting their website. If you are a food bank, show volunteers giving away food. They will even sign an agreement to have their likeness used for marketing purposes.

Food 98

Food Nonprofits Children Retail 98

NonProfit Quarterly

AUGUST 2, 2023

Our children and their families suffer the impact of generational trauma just as much as their beneficiaries do. In 2020, they started to sell their products and foodstuffs in local farmers markets in the Washington County communities of Forest Grove and Cornelius. At Adelante Mujeres, the staff reflects the community served.

Participation and motivation 52

Participation and motivation Nonprofit governance and management Community Development Leadership 52

Nonprofit Tech for Good

OCTOBER 20, 2019

The National Retail Federation expects online holiday sales in the United States to increase 14 percent to $163 billion in 2019. Global Goods Partners have partnered with over 60 artisan groups in more than 20 countries throughout Asia, Africa, and the Americas to help bring to market the fair trade, handcrafted products they produce.

Ethics 41

Ethics Children Production Manufacturing 41

Top Nonprofits

JULY 24, 2023

Market your event. For example, while parents might be excited to bid over daycare packages, community members without children might be more interested in an annual movie pass. For example, you might include your corporate partner’s logo in all of your marketing materials and shout them out during the auction.

Fundraising 52

Fundraising Fundraising Participation and motivation Nonprofit governance and management 52