Selfish Giving

JULY 28, 2021

I'm clutching my pearls) of a retailer asking for a donation at the register! Point of sale isn't a violation of the "social contract" between customer and retailer. File this under "eternal cause marketing truths." Marketing Your Cause 1. Don Draper explains why nostalgia marketing is so, so effective.

Retail 130

Retail Marketing Marketing Children 130

Selfish Giving

DECEMBER 7, 2017

store manager Damon Ridley said he has helped older children put together a dinner menu for their younger siblings with the few dollars they have. “I Source: Wall Street Journal There's a fascinating article in this week's Wall Street Journal on how discount retailer Dollar General is thriving in rural America. Dollar General Corp.’s

Retail 100

Retail Marketing Marketing Children 100

Selfish Giving

JANUARY 3, 2017

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. As always, it was a great year for cause marketing. I Post On Great Cause Marketing Every Week. We saw what a retailer could do when it closed its stores on Black Friday. Please try again.

Marketing 214

Marketing Marketing Retail Food 214

Selfish Giving

OCTOBER 24, 2013

Today on CauseTalk Radio , Megan and I talk to Heather Golin , Director of Special Projects, at Spirit Halloween about their nationwide fundraiser for children’s hospitals. The Spirit of Children has raised $11 million since 2006. This is a great episode about a retailer whose cause marketing is focused, successful and spirited!

Retail 193

Retail Children Marketing Marketing 193

Selfish Giving

MAY 13, 2020

So use this interactive tool from Google to identify fast-rising retail categories and go after them! Marketing Your Cause 1. Cause Marketing Specialist, East Tennessee Children's Hospital (Knoxville, TN) 3. Consumer behavior is changing changing rapidly and unpredictably, right? Brilliant idea! Cool Jobs in Cause 1.

Retail 130

Retail Children Food Health 130

Selfish Giving

NOVEMBER 8, 2023

My goal is to show them how to recruit event sponsors and cause marketing partners. Larger nonprofits with corporate partnership teams have multiple people working on partnerships in business development, marketing, and account management. You're not Children's Miracle Network, United Way, or City Year. Marketing Your Cause 1.

Environmental 130

Environmental Food Retail Recruitment 130

Selfish Giving

JANUARY 22, 2020

I've already found several examples of cause marketing programs, like the one above, between Sunrays Citrus and Save the Children. But I would love to learn about YOUR campaigns with produce providers, suppliers, retailers and consumers. Marketing Your Cause 1. Send them my way. Partnership Notes. Very kind of you, Clark.

Retail 130

Retail Marketing Marketing Children 130

Selfish Giving

APRIL 18, 2018

In 2017, dance marathon fundraisers collectively raised a whopping $38 million dollars for CMN and its children hospital affiliates across North America. inally, fast food cause marketers could learn a thing or two from their meat and onion-scented candle. ??The Marketing your cause ??. ??Why Brain food ????

Retail 100

Retail Children Food Technology 100

Selfish Giving

AUGUST 7, 2018

This small chain of Dairy Queen stores in Canada has raised $1 million for Children's Miracle Network. Is your retail partner or prospect on this list? Is your retail partner or prospect on this list? 10 retailers at risk of bankruptcy. Back to school cause marketing is in full swing. Marketing your cause ??. ?

Retail 100

Retail Marketing Marketing Children 100

Selfish Giving

NOVEMBER 22, 2010

Jude Children’s Research Hospital. Thanks and Giving has been a significant cause marketing program for St. Retail is retail. So many retailers dismiss cause marketing because they think their clients are too upscale or it won’t mix well with their brand. Retail is retail.

Retail 200

Retail Marketing Marketing Children 200

Selfish Giving

FEBRUARY 15, 2011

But we have yet to find the right partner to execute the large transactional cause marketing program that raises a lot of money. The movie theater cause marketing program of note in my city benefits The Jimmy Fund. Wehrenberg Theatres with 15 locations throughout the Midwest are supporting Variety the Children’s Charity of St.

Marketing 186

Marketing Marketing Retail Children 186

Selfish Giving

OCTOBER 2, 2019

Are cause marketing advertising disclosure “best practices” also required by law? Have any companies ever gotten into trouble with regulators for failing to include certain information in their cause marketing advertisements? All the money is going to Nationwide Children's Hospital. Marketing Your Cause 1.

Advertising 100

Advertising Law Marketing Marketing 100

Selfish Giving

JUNE 12, 2019

In the second clip (2:03) , Amy Strawbridge , Subaru's brand partnerships and experiential marketing manager, discusses how the car company's work with NPF helps their business. Bean’s director of brand engagement, explains how the retailer leverages their partnership with NPF. Marketing Your Cause 1. Interesting! ??

Retail 113

Retail Children Foundations Food 113

Selfish Giving

MARCH 30, 2022

(I should say on to something AGAIN because it was 20 years ago that he was "on to something" and founded the ground-breaking Cause Marketing Forum, which is now called Engage for Good.) A cause marketing program over there. Is one of the keys to success to partner with retailers that have friendly, well-trained cashiers?

Psychology 130

Psychology Retail Children Food 130

Selfish Giving

JUNE 14, 2023

Retailers are bracing themselves for a challenging back-to-school shopping season. How to do cause marketing with a business opening a new location. Marketing Your Cause 1. Scroll down for her advice on How Can Brands Do a Better Job Planning Marketing and PR Initiatives Around a Cause? ? ✍️ Partnership Notes 1.

Retail 130

Retail Activism Leadership Education 130

Selfish Giving

AUGUST 17, 2011

Not that it’s a bellwether or anything, but outdoor retailer REI’s announcement last month that it will decentralize its presence on Twitter from one corporate handle to 53 local handles may be sign of things to come. REI is playing it smart with Twitter. But will your nonprofit be ready when they come calling?

Marketing 216

Marketing Marketing Retail Food 216

Selfish Giving

NOVEMBER 30, 2022

I love the idea of a car company and/or dealership partnering with a local retailer to raise money. A good example of phygital (combining the physical and digital worlds) cause marketing. Marketing Your Cause 1. 7 inspiring content marketing lessons from the Macy’s Thanksgiving Day Parade. ?? #1: Cool Jobs in Cause 1.

Retail 130

Retail Management Children Food 130

Selfish Giving

APRIL 4, 2018

I get asked all the time what the difference is between cause marketing and sponsorship. With Cause Marketing. A company sponsors your nonprofit's event or program so that they can market their business to your supporters. With Cause Marketing. Cause Marketing Notes ??. It can be confusing! ?? With Sponsorship.

Marketing 100

Marketing Marketing Retail Non-Profits 100

Selfish Giving

OCTOBER 11, 2011

Last week I was meeting with a friend and talking cause marketing, of course. He explained he had recently seen a cause marketing promotion between the Arthritis Foundation and Massage Envy and thought it was a great partnership. People often overate what I call “Garanimal” cause marketing. I think I know why.

Marketing 237

Marketing Marketing Children Retail 237

Selfish Giving

NOVEMBER 10, 2021

Children's Miracle Network and retailer Anthropolgie kicked-off theirs November 1st and it includes an interesting pop-up at Grand Central Station on Giving Tuesday. Marketing Your Cause 1. How are you working with your local car dealerships? Speaking of cars, have you ever targeted car wash chains? Sponsor] ??

Retail 147

Retail Collaborations Children Management 147

Selfish Giving

JULY 10, 2019

GameStop is struggling as a retailer , but it's good to see they are still doing fundraisers like this one ?? Jude Children's Research Hospital just named this restaurant chain emerging partner of the year. Marketing Your Cause 1. 5 practical ways to target seniors in digital marketing. #5 for selling success.

Retail 133

Retail Children Fundraising Fundraising 133

Selfish Giving

APRIL 17, 2019

It's "Marketing Your Cause" - and with good reason! You realize that the better you market your cause, the easier it will be to recruit corporate partners. Take the advice of one of the world's best known digital marketers: Rand Fishkin of SparkToro (formerly of MOZ ). Marketing Your Cause 1. You should be!

Culture 113

Culture Public and Nonprofit Management Marketing Marketing 113

Selfish Giving

APRIL 4, 2011

New research out of the University of Michigan confirms what I always knew was true: I was right to name my cause marketing blog Selfish Giving. Cause marketing decreases giving, happiness. As example, a current promotion by Boston retailer iParty is donating 100% of sales from Japanese erasers to the tsunami relief effort.

Marketing 252

Marketing Marketing Retail Production 252

Selfish Giving

AUGUST 17, 2010

“Especially when there are children, it all becomes about convenience.&#. While young men used to be the most active demo for location-based marketing (e.g. The growing shift of women to mobile offers and coupons is important for cause marketers like me who rely on in-store programs and the women that support them.

Marketing 162

Marketing Marketing Retail Children 162

Selfish Giving

JUNE 6, 2016

The 2016 Cause Marketing Forum Conference was held in Chicago last week. The conference is that one time of year I get to see everyone in the cause marketing world. 20 Kick-Ass Cause Marketing Ideas. Million for Make-A-Wish 29 Must Follow Cause Marketing Peeps from #CMF2016. I'm definitely recharged! Need I say more?

Retail 180

Retail Children Associations Marketing 180

Nonprofit Tech for Good

NOVEMBER 4, 2021

The National Retail Federation expects online holiday sales in the United States to shatter previous records by reaching at least $218.3 15) Little Market :: thelittlemarket.com. 30) UNICEF Market :: market.unicefusa.org. Vegan and palm oil-free, for every bar sold, Hand in Hand donates a bar to children in Haiti.

Ethics 129

Ethics Children Poverty Education 129

Selfish Giving

MAY 1, 2019

Jenny Pereira , the cause marketing officer at Hasbro's Children Hospital in Rhode Island wrote me last week that I should be watching for a new ice cream flavor for Memorial Day that will be giving back to the hospital. Discount retailer Big Lots has raised $2.6 Marketing Your Cause. Thank you so much!

Children 113

Children Retail Poverty Fundraising 113

NonProfit Leadership Alliance

APRIL 1, 2024

In this section, let’s explore how AI can revolutionize social work practices in three key areas: elder care, mental health support for veterans, and education for children on the autism spectrum. Neurodivergent children often struggle with social interactions, communication, and emotional regulation, hindering their learning and development.

Ethics 52

Ethics Curriculum and Teaching Nonprofit Administration and Development Health 52

Selfish Giving

MAY 31, 2016

Today on CauseTalk Radio , Megan and I talk to Linn Jordan , Director of Retail Marketing for Walgreens , about its efforts on behalf of Red Nose Day. This UK import is dedicated to raising money to help children who are most in need, both in the U.S. and in some of the poorest communities in the world.

Retail 124

Retail Children Production Marketing 124

Fundraising Leadership

OCTOBER 10, 2023

You hear about bringing your whole self to work,” says Dr. Genefa Murphy, Chief marketing officer of Five9. “If authenticity #leadership ” As a 1st generation student, and the only one in her family to go to college, Acevedo started earning her MBA at 34 years old, with four children. “I Several agreed authenticity is key.

Leadership 72

Leadership Retail Associations Children 72

Nonprofit Marketing Insights by GlobalOwls

MAY 15, 2021

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) has been one of the standard strategies of businesses that want to expand their online presence. What are some things nonprofit owners should understand about online marketing? Along with the rise of the internet since the late 90s, marketing also evolved with it.

Nonprofit Organizations 126

Nonprofit Organizations Nonprofit Organizations Non-Profits Social Enterprise 126

Selfish Giving

OCTOBER 8, 2018

This is no small feat, but now nonprofits need to do the same with companies, as adding cause marketing campaigns will unlock even more individual gifts. Home furnishing retailer West Elm celebrated #GivingTuesday for the first time last year by partnering with the ASPCA , the Human Rights Campaign, St.

Food 153

Food Retail Children Activism 153

NonProfit Quarterly

DECEMBER 7, 2022

And the Black Panthers’ breakfast program fed tens of thousands of hungry children. In short, the work that we do—operating a Black-owned farmers’ market in North Carolina—is rooted in a rich tradition of struggle for Black food sovereignty. Both markets are held in locations where we can reach people who might have low incomes.

Food 113

Food Agriculture Economic Issues Children 113

Selfish Giving

NOVEMBER 1, 2010

With the month of pink finally over, a lot of causes have probably pinkwashed brainwashed themselves that they can’t do cause marketing without an official proclamation from Nancy Goodman Brinker. The branding and fundraising rewards of cause marketing are not limited to cancer causes. Any cause can benefit from cause marketing.

Marketing 189

Marketing Marketing Retail Children 189

Selfish Giving

FEBRUARY 14, 2018

Check out this post: 7 Key Takeaways for Cause Marketers from America's Checkout Champions Report. Children's Miracle Network (CMN) is a powerhouse in checkout charity. Cause Marketing. A cause marketing leader gets a new president. Want to learn more? They raise 70% of their revenues from it! It's Valentine's Day!

Marketing 100

Marketing Marketing Nonprofit governance and management Retail 100

Selfish Giving

DECEMBER 17, 2009

Boston’s #1 hip hop station, Jam’n 94.5 , and everyone’s favorite hip retailer, Target , which has a store less than a mile from the hospital, teamed up to reward some very needy kids with a great Christmas and a happy New Year. It also reinforced a few key rules for successful local cause marketing. Radio is key.

Marketing 207

Marketing Marketing Medical Retail 207

Selfish Giving

DECEMBER 17, 2010

Because my hospital serves families from some of Boston’s poorest neighborhoods, we get our share of children in our emergency room who are victims of neglect and violence. Target was a gracious host, donated nearly all the backpacks we needed and put their South Bay retail team at our disposal for the event.

Retail 176

Retail Marketing Marketing Children 176