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What Will Replace 'Checkout Charity' After Big Retailers are Gone?

Selfish Giving

Jude Children's Research Hospital in Memphis celebrating an amazing accomplishment. Over a decade the retailer had raised $100 million dollars for the hospital's cancer care and research, making Kmart the hospital's biggest donor in its 50+ year history. Kmart isn't the only retailer suffering. Here's what they had to say.

Retail 213
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Newsletter: The Role Case Studies Play in the Sales Funnel ; Are Store Openings Part of Your Cause Marketing Strategy? ; Close More Partnership Deals with Affability & Authenticity

Selfish Giving

Most nonprofits have enough happening at the top of the funnel - the awareness stage - for the initial attraction. I'm helping more of my nonprofit clients become more case study-centric. That case study you have on your retail partner will work great with other retailers. Marketing Your Cause 1. I get that.

Retail 130
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Leveraging AI in Social Work: A Pathway to Empowering Vulnerable Populations

NonProfit Leadership Alliance

In this section, let’s explore how AI can revolutionize social work practices in three key areas: elder care, mental health support for veterans, and education for children on the autism spectrum. Neurodivergent children often struggle with social interactions, communication, and emotional regulation, hindering their learning and development.

Ethics 130
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Newsletter: Social Media vs Website: Which is Best? ; St. Jude’s Cause Marketing Tops $1 Billion ; Two Revolts Against Selfish Selfie Culture

Selfish Giving

It's "Marketing Your Cause" - and with good reason! You realize that the better you market your cause, the easier it will be to recruit corporate partners. Last week, I shared a post on ten nonprofits that are using Instagram incredibly well. Marketing Your Cause 1. it and it was very popular. is still important.

Culture 113
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Newsletter: Sponsorship vs Cause Marketing Smackdown ; The Last Toy Store Standing ; 'Obscene' Charity Campaign Raises $500K

Selfish Giving

I get asked all the time what the difference is between cause marketing and sponsorship. With Cause Marketing. A company sponsors your nonprofit's event or program so that they can market their business to your supporters. With Cause Marketing. Cause Marketing Notes ??. It can be confusing! ?? WE'RE ON IT!

Marketing 100
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Getting a Job in Cause Marketing

Selfish Giving

Most of them come from marketing, advertising and public relations. They all see opportunity in cause marketing, and they’re right. So how do you get a cause marketing job in Boston? (I Cause marketing jobs aren’t so much born as they are made. Get experience in cause marketing.

Marketing 180
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Facial Recognition Technology’s Enduring Threat to Civil Liberties

NonProfit Quarterly

Innovators, company founders, and other tech enthusiasts have long tried to sell the public on the idea that AI will create a path to a brighter future. An ecosystem of scientist- and scholar-led nonprofit organizations has emerged to fight bias in AI systems.