Kivi's Nonprofit Communications Blog

MAY 6, 2021

Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. And those programs and services all need communications and marketing support.

Communication 134

Communication Nonprofit governance and management Fundraising Fundraising 134

Kivi's Nonprofit Communications Blog

FEBRUARY 18, 2021

I was recently asked to explain nonprofit marketing at its most basic level. Many people in our sector answer this question by describing what I think of as communications: Creating and distributing content to people about the nonprofit and its issues. But marketing is more strategic than that. Where’s the value exchange there?

Marketing 78

Marketing Marketing Recruitment Nonprofits 78

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Marketing 148

Marketing Marketing Technology Universities 148

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Marketing 147

Marketing Marketing Technology Universities 147

NonProfit Leadership Alliance

MAY 14, 2024

When dealing with expenses such as your staff’s salaries, rent for your office, and marketing your fundraising campaigns, higher prices can mean a greater financial strain on your organization and less funding going to your mission. Decreased donation value. How about marketing costs? Investment income variability.

Fundraising 130

Fundraising Fundraising Nonprofit Leadership Technology 130

NonProfit Leadership Center

DECEMBER 4, 2023

Embrace the best social channels and marketing practices for your organization. Embrace social channels and the best marketing practices for your brand in four key ways: Recognize that your content is a service. Content and education are non-negotiables from a marketing standpoint for your organization.

Leadership 264

Leadership Nonprofit Leadership Education Education 264

Nonprofit Marketing Insights by GlobalOwls

MARCH 10, 2023

How to Start with Nonprofit Influencer Marketing in 2023 Want to make good use of the power of influencer marketing to promote your nonprofit, charity or social enterprise? For this post, I wanted to put the focus on how an overarching marketing concept such as influencer marketing can have a positive impact on non-profits.

Non-Profits 145

Non-Profits Marketing Marketing Public and Nonprofit Management 145

Affnetz

APRIL 30, 2024

Moreover, loyal donors are more likely to increase their giving and advocacy, which grows the impact within the community. Improving donor retention can significantly impact giving rates for educational institutions. First-Time Donor Program: Don’t overlook the incredible value of implementing a first-time donor program.

Retention 264

Retention Public and Nonprofit Management Participation and motivation Management 264

Nonprofit Marketing Insights by GlobalOwls

MARCH 12, 2024

AI Ethics in Marketing: Addressing Bias, Privacy, and Transparency Challenges in AI-Powered Campaigns In recent years, artificial intelligence (AI) has become an integral part of marketing strategies, revolutionizing how businesses engage with consumers.

Ethics 52

Ethics Marketing Marketing Culture 52

Nonprofit Marketing Insights by GlobalOwls

MAY 18, 2024

These programs aim to educate employees and leaders about the importance of diversity and inclusion, addressing unconscious biases, enhancing cultural competence, and promoting effective communication. This educational approach is crucial for cultivating a shared vision of inclusivity that permeates the entire organization.

Culture 52

Culture Recruitment Ethics Leadership 52

Fundraising Coach

SEPTEMBER 8, 2023

Between volunteer recruitment, community partnership appeals, spreading awareness, and donation and follow-up requests, your nonprofit practically revolves around effective communications. The trouble is, almost every nonprofit is highly communicative. So how do you make your marketing efforts stand out?

Marketing 52

Marketing Marketing Advertising Recruitment 52

NonProfit Leadership Alliance

OCTOBER 18, 2023

Effective leadership is crucial for these organizations to thrive and continue to serve their communities. The CNP program’s curriculum ensures that these leaders are well-versed in nonprofit management, leadership, financial stewardship, marketing, fundraising, and the latest trends shaping the sector.

Nonprofit governance and management 246

Nonprofit governance and management Nonprofit Leadership Leadership Foundations 246

Bloomerang

AUGUST 2, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. Master relevant content marketing. A meaningful opportunity.

Marketing 126

Marketing Marketing Fundraising Fundraising 126

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 14, 2023

Essential Skills for Staying Competitive in the Global Job Market With more businesses expanding their operations abroad, the global job market has grown more competitive in recent years. But what is the global job market really like, what are the challenges, and most importantly, what are the skills that you need to stay competitive?

Marketing 52

Marketing Marketing Race and Ethnicity Culture 52

Marketing for the Modern Nonprofit

OCTOBER 2, 2023

Guest post by Jessica King at Getting Attention Powering a small nonprofit requires you to make the most of every marketing opportunity, big or small. That makes the Google Ad Grants program a big opportunity for nonprofits — even more so for small nonprofits that need all the marketing power they can get! Secure your site.

Marketing 62

Marketing Marketing Advertising Participation and motivation 62

Kivi's Nonprofit Communications Blog

APRIL 12, 2023

According to our 2023 Nonprofit Communications Trends Report , nearly all nonprofits (95%) now create some type of video content. Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? So, how can nonprofits keep using video marketing to their advantage?

Marketing 90

Marketing Marketing Collaborations Values 90

NonProfit Quarterly

APRIL 19, 2023

Image Credit: Thiago Matos on pexels It would be under [President Dwight] Eisenhower’s watch that the nation would add the phrase “under God” to the Pledge of Allegiance and would offer “In God We Trust” as the country’s first official motto—one that would be added to US currency to remind the citizenry of the divine nature of the free market.

Public and Social Policy 98

Public and Social Policy Marketing Marketing Governance 98

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner.

Marketing 124

Marketing Marketing Retention Nonprofits 124

NonProfit Leadership Alliance

APRIL 1, 2024

In this section, let’s explore how AI can revolutionize social work practices in three key areas: elder care, mental health support for veterans, and education for children on the autism spectrum. Neurodivergent children often struggle with social interactions, communication, and emotional regulation, hindering their learning and development.

Ethics 130

Ethics Curriculum and Teaching Nonprofit Administration and Development Health 130

Top Nonprofits

APRIL 16, 2024

On the organizational level, you will build a skilled workforce prepared to meet your constituents’ evolving needs, and on an individual level, employees will feel engaged , valued, and committed to your cause. However, they also expect employers to value them as individuals, recognize their contributions, and invest in their futures.

Participation and motivation 52

Participation and motivation Retention Education Education 52

Bloomerang

MAY 16, 2023

The four keys to build a fully invested board are: educate them about the organization’s needs, shift their mindset, engage them in meaningful ways, and recognize their role in fueling the mission. Educate Your Board on What You Need Education is the key to getting board members to fundraise. Get Started Today 1.

Fundraising 104

Fundraising Fundraising Education Education 104

NonProfit Leadership Alliance

MAY 15, 2023

And because they don’t disrupt donors’ day-to-day cash flow (and might even come out of non-cash assets), making a planned gift of a certain size can be a much easier decision for donors than making an immediate cash gift of the same value. From there, you can build out marketing and stewardship plans. Under-the-radar sources.

Nonprofits 201

Nonprofits Education Education Activism 201

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Digital and social marketing are powerful mediums to help marketers attract, inspire and activate their audiences. We can communicate anyway we want. However, times are changing drastically.

Marketing 78

Marketing Marketing Activism Advertising 78

Bloomerang

MARCH 10, 2023

The goal is to find alignment between the values you enact and the values the corporation espouses and shares. Those values are the basis for what companies today aim to integrate into their cultures and across their business channels. The Marketing or Community Relations Department has business and branding objectives.

Homelessness 112

Homelessness Foundations Values Advertising 112

Nonprofit Marketing Insights by GlobalOwls

JUNE 10, 2023

Chapters: Understand and Connect with Your Stakeholders To provide outstanding customer service, non-profit organizations must communicate with their stakeholders. Engage in open communication, actively listen to their feedback, and demonstrate empathy. Take the time to learn about their needs, expectations, and motivations.

Non-Profits 98

Non-Profits Culture Collaborations Activism 98

Nonprofit Marketing Insights by GlobalOwls

AUGUST 26, 2023

In this article, we’ll explore effective omnichannel customer engagement strategies that nonprofit organizations can utilize in their marketing to drive engagement and revenue, and overall improve community relationships. Adapting to changing trends: technology and communication channels continue to evolve rapidly.

Nonprofit Organizations 98

Nonprofit Organizations Nonprofit Organizations Non-Profits Participation and motivation 98

NonProfit Leadership Alliance

DECEMBER 20, 2023

When considering that the estimated value of a volunteer hour is about $32, it’s easier to see that volunteer time is an in-kind donation in its own right. Much like with monetary gifts, you’ll need to market your need for in-kind donations to garner support. According to Handbid , a bundle of low-value items is a top auction item.

Philanthropy 210

Philanthropy Nonprofit Leadership Food Leadership 210

Affnetz

JUNE 1, 2023

Acquiring New Donors: View your communications with prospective donors as conversations. You’re way, way better off developing messaging that speaks directly to a prospective donor in an authentic manner rather than coming across as simply marketing your Nonprofit. Always be asking this question: Who else should we be talking to?

Retention 130

Retention Values Education Education 130

Fundraising Coach

MARCH 6, 2024

Marketing Tools Marketing tools allow you to effectively communicate and engage with your supporters, meaning they’re integral to developing strong donor relationships. Here are some ways you can leverage these tools to enhance donor experiences: Send targeted communications. Automate communication efforts.

Fundraising 96

Fundraising Fundraising Non-Profits Technology 96

Nonprofit Marketing Insights by GlobalOwls

MAY 2, 2024

The journey begins with educating yourself with the necessary knowledge to make this vital choice. These personal accounts offer insights into a doctor’s bedside manner, communication style, and overall quality of care. Check out the Tips, Strategies, AI Tools, Masterclass, Courses, and Community.

Healthcare 52

Healthcare Medical Insurance Health 52

Affnetz

JUNE 1, 2023

Acquiring New Donors: View your communications with prospective donors as conversations. You’re way, way better off developing messaging that speaks directly to a prospective donor in an authentic manner rather than coming across as simply marketing your Nonprofit. Always be asking this question: Who else should we be talking to?

Retention 130

Retention Values Education Education 130

Pam Moore

MARCH 30, 2020

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Is it good to go to market as it is? What market segment, user persona?

Marketing 78

Marketing Marketing Production Values 78

Nonprofit Marketing Insights by GlobalOwls

MAY 2, 2023

Social media marketing for nonprofits can be tricky. Still, social media is one of the best marketing channels for philanthropic organizations. Still, social media is one of the best marketing channels for philanthropic organizations. So how do these organizations leverage social media marketing with a tight budget?

Non-Profits 98

Non-Profits Charitable Organizations Collaborations Health 98

NonProfit Leadership Alliance

OCTOBER 26, 2022

This information, which can include things like someone’s age, employment status, and educational background, can provide insight into the best ways to reach them. Knowing your audience members’ relative age range can help you choose how to communicate with them. Participate in community events. Philanthropic involvement.

Participation and motivation 147

Participation and motivation Energy Retention Recruitment 147

Getting Attention

APRIL 7, 2015

Communications Coordinator First Unitarian Society of Milwaukee (Milwaukee, WI). Communications Manager, Shared Value Initiative FSG (Boston, MA). Communications Manager Kinship Foundation (Chicago, IL). Communications Manager Mental Health America of Texas (Austin, TX). Digital Media Manager POGO (Washington, DC).

Public and Nonprofit Management 66

Public and Nonprofit Management Marketing Marketing Foundations 66

Kivi's Nonprofit Communications Blog

JULY 7, 2020

I’m so excited that Wiley & Sons has finally agreed to do a revised edition of my first book, The Nonprofit Marketing Guide! This is the one that’s used at many colleges and universities, so here’s your chance to help influence a new generation of nonprofit communications pros! Here’s what I need.

Universities 70

Universities Values Education Education 70

Nonprofit Marketing Insights by GlobalOwls

APRIL 18, 2024

Feedback Processes: It outlines how and when feedback will be provided, setting the stage for open and constructive communication. Training and Communication For position agreements to be effective, proper training and communication are vital. Overall contribution : Analyze the value added to the team or company.

Culture 52

Culture Collaborations Construction Communication 52