Nonprofit Marketing Insights by GlobalOwls

OCTOBER 12, 2023

Effective Lifecycle Email Marketing for Nonprofits (Strategies + Examples) Do you want to gain more email subscribers for your nonprofit organization and keep these supporters giving again and again? Email marketing is an effective tool for nonprofits. Generating more email signups isn’t hard at all for nonprofits.

Marketing 124

Marketing Marketing Nonprofits Values 124

Kivi's Nonprofit Communications Blog

APRIL 10, 2024

Like Herding Cats I can recall a few times in my nonprofit journey when coordinating a new marketing campaign across departments felt more like herding cats than orchestrating a symphony. It made it clear how vital a focus on collaboration is, especially when we’re all trying to do a lot with a little in the nonprofit world.

Collaborations 89

Collaborations Communication Public and Nonprofit Management Marketing 89

Bloomerang

APRIL 27, 2021

Once you and your team have worked together to fine-tune your internal nonprofit strategic communication initiatives by constructing a mission statement, vision statement, and identifying your core values, you can now start to strategize your external nonprofit communication efforts. Understanding Your Audience.

Communication 128

Communication Public and Nonprofit Management Nonprofits Construction 128

Kivi's Nonprofit Communications Blog

JANUARY 10, 2024

and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. But they are also strong marketing tools. Turns out, this was exactly where I needed to be.

Psychology 91

Psychology Sociology Marketing Marketing 91

Kivi's Nonprofit Communications Blog

AUGUST 13, 2020

I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. The practical reality is that both words, marketing and communications , are used interchangeably in the nonprofit sector.

Communication 103

Communication Public and Nonprofit Management Marketing Marketing 103

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 18, 2022

How to Evaluate Your Brand’s Value Proposition with Real People in Minutes. Invest in a strong Brand Value Proposition. A brand’s value proposition is simple, it is a phrase used to communicate the benefits or value of buying from your brand. What is a Brand Value Proposition?

Values 94

Values Production Communication Marketing 94

Kivi's Nonprofit Communications Blog

MARCH 8, 2023

If you have difficulty saying No to your supervisor or colleagues as a nonprofit communicator, you are not alone. Three-quarters (74% of survey participants for the 2023 Nonprofit Communications Trends Report ) said it was difficult or very difficult to say No to their supervisors when they make a work request.

Communication 101

Communication Culture Ethics Nonprofits 101

Kivi's Nonprofit Communications Blog

MAY 6, 2021

Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. The 12 most common nonprofit marketing goals.

Communication 134

Communication Nonprofit governance and management Fundraising Fundraising 134

Nonprofit Marketing Insights by GlobalOwls

MARCH 10, 2023

How to Start with Nonprofit Influencer Marketing in 2023 Want to make good use of the power of influencer marketing to promote your nonprofit, charity or social enterprise? How does influencer marketing fit in the larger picture on marketing strategy for non-profits? Check out these tips by Lilian Sue.

Non-Profits 145

Non-Profits Marketing Marketing Public and Nonprofit Management 145

Kivi's Nonprofit Communications Blog

FEBRUARY 18, 2021

I was recently asked to explain nonprofit marketing at its most basic level. Many people in our sector answer this question by describing what I think of as communications: Creating and distributing content to people about the nonprofit and its issues. But marketing is more strategic than that.

Marketing 89

Marketing Marketing Recruitment Production 89

NextAfter

APRIL 29, 2022

How effectively does your nonprofit express its value to prospective donors? This question can often get lost in the shuffle as you focus on growing your prospect pool, increasing your communications, and marketing your brand. Through value proposition! A/B Test #1: Adding Value Proposition Copy to a Page.

Values 52

Values Nonprofits Children Communication 52

NonProfit Leadership Alliance

JULY 10, 2023

Written by: Michael Ash, Ma, CNP, PCM, PMP Reading Time: 5 minutes In the wake of the COVID-19 pandemic, nonprofit organizations face unprecedented challenges, from transitioning to remote work models to addressing economic hardships, new challenges in fundraising, and community struggles.

Retention 178

Retention Psychology Public and Nonprofit Management Nonprofit Leadership 178

Kivi's Nonprofit Communications Blog

FEBRUARY 18, 2021

I was recently asked to explain nonprofit marketing at its most basic level. Many people in our sector answer this question by describing what I think of as communications: Creating and distributing content to people about the nonprofit and its issues. But marketing is more strategic than that.

Marketing 78

Marketing Marketing Recruitment Nonprofits 78

Get Fully Funded

JUNE 14, 2023

The generosity of donors is crucial to your nonprofit organization’s success, which means that you should strategically plan your communications with them. Part of creating great donor communications is personalizing each message to its recipient, making them more engaging. Consider your communication channels.

Communication 59

Communication Participation and motivation Nonprofits Retention 59

Get Fully Funded

MAY 9, 2024

When it comes to reaching your nonprofit’s revenue goals, major gifts are critical. For the average nonprofit, roughly 80% of all revenue comes from only 20% of its donors—and most of these earnings are major gifts. What role should marketing play in your major gift strategy? Here’s how marketing can assist with each step: 1.

Marketing 52

Marketing Marketing Public and Nonprofit Management Participation and motivation 52

Nonprofit Marketing Insights by GlobalOwls

JUNE 22, 2023

Advice for Social Media Marketing Campaigns in 2023 Social media marketing campaigns in 2023 call for a dynamic and adaptive approach. Staying ahead of the curve and adjusting strategies to current trends and consumer behaviors is crucial for marketers. It also assists in increasing brand expansion. product demonstrations.

Marketing 144

Marketing Marketing Production Collaborations 144

NonProfit Leadership Alliance

JULY 4, 2023

Recruiting top talent is crucial for any nonprofit organization, and your website is often the first point of contact between potential candidates and your organization. However, many nonprofits struggle to use their website effectively for recruitment. Marketing is often operated independently from HR departments.

Recruitment 130

Recruitment Culture Values Nonprofits 130

Bloomerang

MARCH 13, 2023

The average nonprofit email open rate is 23%. But we have a tendency to leave our common sense at the door when we cross the thresholds of our nonprofit offices. Your marketing director says “We don’t want to risk people unsubscribing.” 85% of all emails are spam. Does any of this sound familiar? Don’t just take my word for it.

Communication 123

Communication Nonprofits Values Marketing 123

Kivi's Nonprofit Communications Blog

JULY 12, 2023

Creating a nonprofit marketing budget is much like growing and tending plants – though kind of in reverse. However, if you do it all the right way, you will witness the blooming growth of your nonprofit’s impact. Your carefully nurtured marketing efforts will yield fruitful results.

Finance 73

Finance Marketing Marketing Advertising 73

NonProfit Leadership Center

OCTOBER 2, 2023

As the ultimate decision-making body for nonprofit organizations, boards of directors are responsible for guiding a nonprofit’s vision and strategy and for overseeing its financial accountability. Finding the right board members is critical to every nonprofit organization’s success. Do you have a board diversity matrix?

Nonprofit governance and management 246

Nonprofit governance and management Recruitment Nonprofit Leadership Governance 246

Kivi's Nonprofit Communications Blog

JULY 22, 2021

I recently worked with Nonprofit Ready to create their new Marketing Essentials Certificate. This is a perfect course for beginners in nonprofit marketing or those who need to understand the value of marketing, even when it isn’t their primary job (executive directors, program managers, development staff, etc.).

Marketing 110

Marketing Marketing Fundraising Fundraising 110

Marketing for the Modern Nonprofit

APRIL 21, 2024

Chances are, your nonprofit uses its website as a central information hub. Here, people can learn more about the history of your organization, your mission, and how you serve the community. We’ll cover these SEO best practices specifically tailored to nonprofit organizations: Create a keyword strategy. Develop quality content.

Healthcare 114

Healthcare Nonprofits Charitable Organizations Recruitment 114

Kivi's Nonprofit Communications Blog

JANUARY 18, 2024

In last year’s 2023 Nonprofit Communications Trends Report , we saw that Twitter (now X) was the social media platform nonprofits most said they would drop if they could. Nonprofits are leaving Twitter for a long list of reasons. But they are a minority now within the nonprofit sector.

Nonprofits 95

Nonprofits Values Communication Marketing 95

Nonprofit Marketing Insights by GlobalOwls

JUNE 4, 2023

Creative Ways to Use Social Media Marketing Are you looking to stand out with your Social Media Marketing Campaigns? In the ever-evolving world of digital marketing, it can often seem impossible to keep up with the latest trends. One sure way you can do that is by embracing social media marketing. So keep on reading!

Marketing 98

Marketing Marketing Values Production 98

NonProfit Leadership Alliance

APRIL 5, 2023

Marketing is key for your nonprofit to expand your support base, raise funds, and connect with donors. Traditionally, letters to donors have been a staple of nonprofit marketing. What types of letters should nonprofits write? Plus, many volunteers get involved in other ways, such as donating and attending events.

Nonprofits 130

Nonprofits Values Nonprofit Leadership Retention 130

NonProfit Leadership Alliance

MAY 14, 2024

While large-scale events like country-wide recessions are generally out of your control, you can predict certain shifts before they happen and adjust accordingly to mitigate financial risk for your nonprofit. How can it affect nonprofits? Decreased donation value. How can nonprofits mitigate its impacts?

Fundraising 130

Fundraising Fundraising Nonprofit Leadership Technology 130

Kivi's Nonprofit Communications Blog

JULY 24, 2020

Let’s start the weekend with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. That’s called Omni-Channel Marketing: Here’s Why It Matters. Bloomerang lists 20+ Engaging Virtual Fundraising Ideas for Nonprofits.

Communication 97

Communication Nonprofits Values Marketing 97

NonProfit Leadership Alliance

FEBRUARY 21, 2024

Vital Strategies, the New York-based public health nonprofit I’ve led for the past two decades, employs nearly 400 people in 16 countries. Some challenges may be less tangible, such as cultural differences and values. As the CEO of a global organization, I have seen firsthand the power of global talent.

Health 233

Health Public and Social Policy Public and Nonprofit Management Culture 233

Nonprofit Marketing Insights by GlobalOwls

JULY 16, 2021

How can your B2B Tech Marketing Strategy Go Green. Check out what you can do as a B2B company to improve your Marketing around it. They purchase from companies that align with their values. . B2B companies are starting to understand the value of corporate social responsibility. Set Green Milestones. Set Green Milestones.

Environmental 140

Environmental Marketing Marketing Participation and motivation 140

Marketing for the Modern Nonprofit

DECEMBER 21, 2023

For example, let’s say your nonprofit organized a read-a-thon and asked donors to pledge $3 for every hour their participant spends reading. To get the most out of pledge fundraising, it’s essential that you market your campaigns. Select communication channels. The way you’ll communicate. Let’s get started!

Marketing 62

Marketing Marketing Fundraising Fundraising 62

Fundraising Coach

SEPTEMBER 8, 2023

Between volunteer recruitment, community partnership appeals, spreading awareness, and donation and follow-up requests, your nonprofit practically revolves around effective communications. The trouble is, almost every nonprofit is highly communicative. So how do you make your marketing efforts stand out?

Marketing 52

Marketing Marketing Advertising Recruitment 52

NonProfit Leadership Center

MARCH 6, 2023

Here at the Nonprofit Leadership Center, we believe spring is the perfect time to make plans for your personal and professional development. Writer Leo Tolstoy once said that “spring is the time of plans and projects.” We’ve launched 17 (yes, 17!!!!) REGISTER NEW! HINT: It’s more than just having a DEI statement.]

Nonprofit governance and management 290

Nonprofit governance and management Culture Leadership Nonprofits 290

Nonprofit Megaphone

APRIL 17, 2023

Nonprofit organizations often struggle to secure funding and support for their causes. With limited resources, it can be difficult to reach their fundraising goals and make a meaningful impact in their communities. However, there is a powerful tool that nonprofits can use to their advantage: cause marketing.

Marketing 52

Marketing Marketing Non-Profits Collaborations 52

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. It needs to be combined with the other metrics to provide value.

Marketing 124

Marketing Marketing Retention Nonprofits 124

Affnetz

APRIL 30, 2024

/ By Bala Guntipalli Introduction: When it comes to nonprofit fundraising, it’s not just about getting new donors. This metric holds the key to sustainable growth and impact for nonprofits. Understanding and implementing these practices can help nonprofits boost their fundraising efforts and ensure long-term success.

Retention 264

Retention Public and Nonprofit Management Participation and motivation Management 264

Bloomerang

AUGUST 2, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. Master relevant content marketing. A meaningful opportunity.

Marketing 126

Marketing Marketing Fundraising Fundraising 126

Kivi's Nonprofit Communications Blog

DECEMBER 17, 2019

Today and tomorrow, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). A unique value proposition (UVP) is an underutilized and really effective tool. The tips below will help your nonprofit create your UVP.

Values 54

Values Altruism and Helping Production Construction 54