Nonprofit Marketing Insights by GlobalOwls

MARCH 10, 2023

How to Start with Nonprofit Influencer Marketing in 2023 Want to make good use of the power of influencer marketing to promote your nonprofit, charity or social enterprise? How does influencer marketing fit in the larger picture on marketing strategy for non-profits? Check out these tips by Lilian Sue.

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Non-Profits Marketing Marketing Public and Nonprofit Management 145

Kivi's Nonprofit Communications Blog

FEBRUARY 1, 2024

For example, AI-generated content has included Misinformation or inaccuracies Harmful bias Unvetted or unclear sources Illegal use of proprietary, copyrighted, and private information In our 2024 Nonprofit Communications Trends Report , despite these problems, we found that most nonprofits use AI.

Communication 87

Communication Marketing Marketing Ethics 87

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 18, 2022

How to Evaluate Your Brand’s Value Proposition with Real People in Minutes. Invest in a strong Brand Value Proposition. A brand’s value proposition is simple, it is a phrase used to communicate the benefits or value of buying from your brand. What is a Brand Value Proposition?

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Values Production Communication Marketing 94

NextAfter

APRIL 29, 2022

How effectively does your nonprofit express its value to prospective donors? This question can often get lost in the shuffle as you focus on growing your prospect pool, increasing your communications, and marketing your brand. Through value proposition! A/B Test #1: Adding Value Proposition Copy to a Page.

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Values Nonprofits Children Communication 52

NonProfit PRO

MAY 11, 2022

One of the significant benefits of multicultural marketing is that it’s simply the right thing to do. However, it can also help you increase brand awareness and help your nonprofit better fulfill its mission. People want to associate with brands and organizations that align with their societal values more than ever.

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Marketing Marketing Associations Values 122

Nonprofit Marketing Insights by GlobalOwls

MAY 12, 2023

How Pinterest is Useful for Small Business Marketing Pinterest offers small businesses a creative and visually engaging platform to showcase their products, build brand awareness, drive website traffic, and foster customer loyalty. No wonder Pinterest is a great place for marketing for small-scale businesses. Because why not?

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Kivi's Nonprofit Communications Blog

FEBRUARY 18, 2021

I was recently asked to explain nonprofit marketing at its most basic level. Many people in our sector answer this question by describing what I think of as communications: Creating and distributing content to people about the nonprofit and its issues. But marketing is more strategic than that.

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Marketing Marketing Recruitment Production 89

Kivi's Nonprofit Communications Blog

FEBRUARY 18, 2021

I was recently asked to explain nonprofit marketing at its most basic level. Many people in our sector answer this question by describing what I think of as communications: Creating and distributing content to people about the nonprofit and its issues. But marketing is more strategic than that.

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Marketing Marketing Recruitment Nonprofits 78

Nonprofit Marketing Insights by GlobalOwls

JUNE 22, 2023

Advice for Social Media Marketing Campaigns in 2023 Social media marketing campaigns in 2023 call for a dynamic and adaptive approach. Staying ahead of the curve and adjusting strategies to current trends and consumer behaviors is crucial for marketers. It also assists in increasing brand expansion.

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Marketing Marketing Production Collaborations 144

NonProfit PRO

DECEMBER 21, 2021

Donors could hold nonprofits and their leaders accountable if they realize something isn't quite right. Therefore, in this time of easy communications, you want to ensure quality and value marketing and social media.

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Marketing Marketing Values Nonprofits 131

Nonprofit Marketing Insights by GlobalOwls

JANUARY 8, 2023

Email Marketing Tips for 2023. Email marketing can be a way to not only promote your products or services but also retain customers and incentivize their loyalty. . Email marketing can be a way to not only promote your products or services but also retain customers and incentivize their loyalty. . Include Videos.

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Marketing Marketing Production Retail 145

Get Fully Funded

NOVEMBER 6, 2023

Capturing your event via picture and video all while transforming it into marketing collateral can help you recruit volunteers, surpass your fundraising goal , and boost signups for the next one. Let’s explore some top tactics for transforming your event into marketing material. Create a robust nonprofit marketing plan.

Marketing 52

Marketing Marketing Participation and motivation Nonprofits 52

Get Fully Funded

NOVEMBER 2, 2023

Capturing your event via picture and video all while transforming it into marketing collateral can help you recruit volunteers, surpass your fundraising goal , and boost signups for the next one. Let’s explore some top tactics for transforming your event into marketing material. Create a robust nonprofit marketing plan.

Marketing 52

Marketing Marketing Participation and motivation Nonprofits 52

Nonprofit Marketing Insights by GlobalOwls

JUNE 4, 2023

Creative Ways to Use Social Media Marketing Are you looking to stand out with your Social Media Marketing Campaigns? In the ever-evolving world of digital marketing, it can often seem impossible to keep up with the latest trends. One sure way you can do that is by embracing social media marketing. So keep on reading!

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Marketing Marketing Values Production 98

Top Nonprofits

JANUARY 5, 2024

Nonprofits are always looking for ways to diversify their revenue and engage their donors in new and exciting ways. If you need help customizing your template, reach out to a nonprofit graphic designer for assistance. Make it clear that your bid sheets are associated with your nonprofit’s event with branded elements.

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Values Nonprofits Charitable Organizations Children 105

Top Nonprofits

DECEMBER 12, 2023

Your website is one of the most important tools your nonprofit has at its disposal. It’s a marketing, fundraising, and educational resource all in one! However, not all nonprofits use their websites to their fullest potential. Make sure your website serves its purpose and provides value to your supporters.

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Education Education Nonprofits Values 114

NonProfit Leadership Alliance

APRIL 28, 2024

As a nonprofit professional, you understand that investing in your staff is the best way to develop your organization. While some skills are innate, many nonprofit management skills can be taught. Getting certified in the nonprofit sector makes nonprofit professionals seven times more likely to reach the director level or higher.

Nonprofit Management 80

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 80

NonProfit Leadership Alliance

APRIL 24, 2024

Your nonprofit has plenty of responsibilities to manage , from planning fundraising events to organizing community programs. In exchange, your nonprofit can provide marketing for your sponsor, making it a win-win for both sides. If you’ve found yourself wishing for an extra support system, we’ve got the solution for you.

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Nonprofit Leadership Leadership Nonprofits Values 74

Kivi's Nonprofit Communications Blog

DECEMBER 18, 2019

Yesterday and today, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). In part 1 of this two-part blog series, we covered the first few steps of creating a Unique Value Proposition statement. Another nonprofit?

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Values Homelessness Production Nonprofits 60

Marketing for the Modern Nonprofit

APRIL 21, 2024

Chances are, your nonprofit uses its website as a central information hub. Search engine optimization (SEO) is crucial for nonprofits to increase their online visibility, attract more supporters, and raise awareness about their cause. They may even use your website to donate, sign up to volunteer, or register for an event.

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Healthcare Nonprofits Charitable Organizations Recruitment 102

Kivi's Nonprofit Communications Blog

JULY 22, 2021

I recently worked with Nonprofit Ready to create their new Marketing Essentials Certificate. This is a perfect course for beginners in nonprofit marketing or those who need to understand the value of marketing, even when it isn’t their primary job (executive directors, program managers, development staff, etc.).

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Nonprofit Marketing Insights by GlobalOwls

MAY 5, 2023

The Power of Authenticity in Social Media Marketing: Why Being Real Matters Authenticity is not just a buzzword. If you want to stand out from the crowd, being authentic with your Social Media Marketing is a must. So I stuck with organic & brand marketing. It’s time to add more human-touch to your marketing game!

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Marketing Marketing Production Values 141

Kivi's Nonprofit Communications Blog

JULY 12, 2023

Creating a nonprofit marketing budget is much like growing and tending plants – though kind of in reverse. However, if you do it all the right way, you will witness the blooming growth of your nonprofit’s impact. Your carefully nurtured marketing efforts will yield fruitful results.

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Finance Marketing Marketing Advertising 73

Kivi's Nonprofit Communications Blog

DECEMBER 17, 2019

Today and tomorrow, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). A unique value proposition (UVP) is an underutilized and really effective tool. The tips below will help your nonprofit create your UVP.

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Values Altruism and Helping Production Construction 54

Nonprofit Marketing Insights by GlobalOwls

MARCH 11, 2023

Three Tips To Gear Up Your Non-Profit Marketing How could you gear up your Nonprofit marketing? Which steps could you take to get more donors and build your Nonprofit’s brand? Following, three strategies will be explored to help maximize your marketing effectiveness this year, and in the years to come.

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Non-Profits Marketing Marketing Technology 98

NonProfit Leadership Alliance

AUGUST 22, 2023

In the world of nonprofits, first impressions matter. Your marketing materials play a crucial role in shaping the initial perception of your organization. Beyond aesthetics, effective marketing also bolsters credibility, showcasing professionalism and legitimacy to potential contributors. Good Marketing = More Donations!

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Marketing Marketing Nonprofits Nonprofit Leadership 52

Selfish Giving

JULY 26, 2023

Nonprofits want to raise money, but companies want to meet their ESG objectives, grow their brand profile, and engage employees. Nonprofits and companies aren't exactly on the same page. What's a nonprofit to do? Most nonprofits are obsessed with themselves and their mission. How to do cause marketing with a knife maker.?

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Marketing Marketing Recruitment Food 130

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. It needs to be combined with the other metrics to provide value.

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Marketing Marketing Retention Nonprofits 127

Get Fully Funded

APRIL 4, 2024

The past couple of years have represented a challenging time for nonprofit fundraising. Individual giving declined in 2022 , and 70% of nonprofits expect giving to continue to decrease or remain flat. Then, draft marketing materials tailored to the needs and interests of each group to create a more personalized experience.

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Nonprofits Retention Values Technology 110

Nonprofit Marketing Insights by GlobalOwls

JULY 16, 2021

How can your B2B Tech Marketing Strategy Go Green. Check out what you can do as a B2B company to improve your Marketing around it. They purchase from companies that align with their values. . B2B companies are starting to understand the value of corporate social responsibility. Set Green Milestones. We want to help.

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Environmental Marketing Marketing Participation and motivation 140

Selfish Giving

JUNE 29, 2022

Since it's difficult to tie many nonprofit/for-profit partnerships to an actual boost in sales for the corporate partner (we all struggle showing this, right?), do partnership teams need to focus on the more nebulous "branding" benefits of supporting a nonprofit event or cause? Marketing Your Cause 1. That's a no-no. I can help.

Marketing 130

Marketing Marketing Public and Nonprofit Management Advertising 130

Kivi's Nonprofit Communications Blog

AUGUST 13, 2020

I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. The practical reality is that both words, marketing and communications , are used interchangeably in the nonprofit sector.

Communication 103

Communication Public and Nonprofit Management Marketing Marketing 103

Nonprofit Megaphone

APRIL 17, 2023

Nonprofit organizations often struggle to secure funding and support for their causes. However, there is a powerful tool that nonprofits can use to their advantage: cause marketing. Cause marketing involves building strategic partnerships with businesses that share your organization’s values and mission.

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Marketing Marketing Non-Profits Collaborations 52

Fundraising Coach

SEPTEMBER 8, 2023

Between volunteer recruitment, community partnership appeals, spreading awareness, and donation and follow-up requests, your nonprofit practically revolves around effective communications. The trouble is, almost every nonprofit is highly communicative. So how do you make your marketing efforts stand out?

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Marketing Marketing Advertising Recruitment 52

Nonprofit Marketing Insights by GlobalOwls

APRIL 24, 2021

The Value of the Right Working Place. How can you create the right working place, and what is the value of creating such a space? What is the value of a healthy workplace ? What value can your company get from this working arrangement? What is the value of supporting employees’ career advancement to a company?

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Values Collaborations Social Enterprise Social Enterprise 52

Kivi's Nonprofit Communications Blog

JANUARY 18, 2024

In last year’s 2023 Nonprofit Communications Trends Report , we saw that Twitter (now X) was the social media platform nonprofits most said they would drop if they could. Nonprofits are leaving Twitter for a long list of reasons. But they are a minority now within the nonprofit sector.

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Marketing for the Modern Nonprofit

DECEMBER 21, 2023

For example, let’s say your nonprofit organized a read-a-thon and asked donors to pledge $3 for every hour their participant spends reading. To get the most out of pledge fundraising, it’s essential that you market your campaigns. Let’s get started! Develop a unified campaign message. The way you’ll communicate.

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Marketing Marketing Fundraising Fundraising 62