Nonprofit Marketing Insights by GlobalOwls

APRIL 23, 2024

Personalizing Customer Experiences with Advanced Conversational Analytics In today’s changing business world, delivering a customized customer experience is more important than ever. Businesses acquire insights for creating personalized experiences across all touchpoints by analyzing customer interactions on a scale.

Ethics 52

Ethics Law Production Technology 52

Nonprofit Marketing Insights by GlobalOwls

APRIL 2, 2024

In the dynamic world of modern business, companies always look for fresh approaches to connect with customers and propel their expansion efforts. For businesses aiming to maintain a competitive edge, merging such platforms with powerful customer relationship management (CRM) systems like HubSpot presents itself as a savvy strategy.

Technology 52

Technology Collaborations Production Communication 52

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 18, 2023

Chatbots and AI: Revolutionizing Customer Engagement in Digital Marketing Customer interaction has become a crucial part of successful marketing strategy as a result of the digital landscape’s rapid change. Strong technologies like chatbots are revolutionizing how companies interact with their customers.

Marketing 98

Marketing Marketing Collaborations Technology 98

Nonprofit Marketing Insights by GlobalOwls

JULY 11, 2023

Through engaging posts, interactive campaigns, and personalized messaging, businesses can foster meaningful relationships, gather valuable feedback, and understand their customers’ preferences, needs, and pain points. Chatbots can handle customer inquiries, provide personalized recommendations, and even assist in lead generation.

Marketing 108

Marketing Marketing Advertising Collaborations 108

Affnetz

MARCH 29, 2024

This can help you gain valuable insights into your donors, volunteers, and programs, enabling you to make data-driven decisions. Look for a CRM that enables you to store contact information, track donations and pledges, and segment your contacts for targeted outreach. 5) Volunteer management is another critical aspect to consider.

Nonprofit Management 130

Nonprofit Management Management Public and Nonprofit Management Nonprofits 130

Bloomerang

FEBRUARY 23, 2024

The key tools at your disposal—nonprofit Customer Relationship Management (CRM) systems and fundraising platforms—aren’t isolated components but complementary forces driving your mission to engage, retain, and expand your supporter base. The Education Foundation of Lake County realized this when they adopted Bloomerang.

Education 80

Education Education Fundraising Fundraising 80

Nonprofit Marketing Insights by GlobalOwls

MAY 10, 2024

By interpreting and comprehending unstructured textual data, such as customer feedback, social media posts, or online reviews, organisations can gather insights to enhance their decision-making processes. In Summary Employing AI technologies enables businesses to significantly improve the accuracy and dependability of their data.

Technology 52

Technology Marketing Marketing Management 52

Nonprofit Marketing Insights by GlobalOwls

APRIL 20, 2024

Decreased Expenses 2: Higher Productivity and Efficiency 3: Creating Brand-New Business-Related Opportunities 4: Better Customer Experience 5: Higher Agility and Mobility The Final Say! Retailers can use IoT technology to monitor the number of customers in their stores and adjust their displays accordingly to make the most impact.

Technology 52

Technology Production Manufacturing Insurance 52

Nonprofit Marketing Insights by GlobalOwls

APRIL 9, 2024

From optimizing operations and enhancing customer experiences to driving innovation, this powerful technology promises to transform how companies operate and engage with their audiences. Data privacy concerns, regulatory compliance, and the need for customization are among the key obstacles that must be addressed.

Ethics 52

Ethics Governance Finance Collaborations 52

Nonprofit Marketing Insights by GlobalOwls

JANUARY 19, 2024

This could include enhancing customer experience, increasing sales, improving personalization, or gaining better insights from data. Start with a Pilot Project Choose a Specific Area : Select a specific marketing area for your AI pilot, such as email marketing , customer segmentation, or content personalization. Courtesy of StoryLab.ai

Ethics 52

Ethics Marketing Marketing Technology 52

Bloomerang

MAY 13, 2024

By integrating donor, volunteer, and member data with online fundraising and preferred payment options, nonprofits can customize interactions that personalize engagement and fundraising. Automation helps nonprofits use the data in a personal way, keeping staff efficient.

Collaborations 83

Collaborations Management Retention Technology 83

Bloomerang

FEBRUARY 26, 2024

This enables you to tailor strategies that resonate with each group’s unique needs and preferences, ensuring more meaningful and effective communication. Using a donor database enables you to design, segment, and personalize your communication strategies, ensuring your messages are tailored and relevant to each group.

Retention 89

Retention Communication Foundations Values 89

Nonprofit Marketing Insights by GlobalOwls

MARCH 31, 2024

Chapters Customer Segmentation Tools Tools for customer segmentation assist marketers in categorizing their target audience into distinct groups based on characteristics such as demographics, behavior, and preferences. These tools not only save time but also provide valuable data on customer interactions and campaign performance.

Marketing 52

Marketing Marketing Technology Activism 52

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 15, 2023

This integration of AI in e-commerce marks not just a leap in technological prowess but symbolizes a fundamental shift in understanding and catering to the unique needs of each customer. This relevance not only enhances the shopping experience but also fosters a deeper connection between the customer and the brand.

Production 75

Production Technology Values Advertising 75

Nonprofit Marketing Insights by GlobalOwls

MAY 9, 2024

These technologies streamline processes, improve decision-making through real-time data, and offer new ways to connect with customers, putting businesses in the driver’s seat of their own growth. Online stores are not only venues for sales but also powerful tools for customer data collection.

Technology 52

Technology Management Production Marketing 52

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 19, 2023

AI and the Omni-Channel Marketing Ecosystem: A Comprehensive Guide In today’s rapidly evolving digital landscape, businesses are facing the challenge of reaching customers across a multitude of channels and devices. This approach not only enhances customer satisfaction but also drives brand loyalty and revenue growth.

Marketing 52

Marketing Marketing Ethics Retail 52

Nonprofit Marketing Insights by GlobalOwls

JUNE 22, 2023

With DAM, businesses can streamline asset organization, improve collaboration, optimize asset distribution, and ensure compliance, enabling them to maximize the value of their digital assets in the contemporary digital landscape. They established a secure and scalable asset storage and distribution system by implementing DAM.

Management 97

Management Retail Collaborations Advertising 97

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 6, 2024

Investing in such technologies enables predictive analytics that can forecast market shifts and provide a solid basis for strategic planning and decision-making. Engaging with Customer Feedback Direct engagement with customer feedback and sentiments offers a wealth of market insights.

Marketing 52

Marketing Marketing Collaborations Technology 52

Nonprofit Marketing Insights by GlobalOwls

JANUARY 5, 2023

How to Create a Strong Customer Magazine. In this blog, I explain how to assess the success of your customer magazine and how to use this information to make your magazine even more successful. Measuring the return on investment of a printed customer magazine is not easy. A digital publication enables you to do just that.

Public and Nonprofit Management 94

Public and Nonprofit Management Advertising Management Marketing 94

Nonprofit Marketing Insights by GlobalOwls

MARCH 31, 2024

AI’s ability to process vast amounts of data is enabling hyper-personalized content and advertisements at an unprecedented scale. Sustainable and Ethical Marketing in the Digital Age As we embrace technology to engage customers, we must also consider the growing consumer demand for sustainability and ethics in marketing.

Marketing 52

Marketing Marketing Ethics Technology 52

Nonprofit Marketing Insights by GlobalOwls

APRIL 26, 2024

By leveraging such analytics, decision-makers can monitor key performance indicators (KPIs) that influence financial outcomes, such as transaction costs, shipping expenses, and customer acquisition outlays. Additionally, conversion rates and customer retention analytics play pivotal roles in understanding customer behavior.

Retail 52

Retail Retention Advertising Values 52

Stanford Social Innovation Review

MARCH 18, 2024

AI is poised to alter everything from how customer service questions get answered to diagnosing cancer. And as the world of work is reshaped by AI, we believe there are opportunities within our critical, fast-growing care economy sector to enable and support a workforce with the biggest shortages in the United States.

Curriculum and Teaching 101

Curriculum and Teaching Healthcare Civil Society Technology 101

Nonprofit Marketing Insights by GlobalOwls

APRIL 15, 2024

Mastering Personalization: Elevating Your Brand with Embroidered Customization In the dynamic landscape of modern business, connecting with your target audience on a personal level is paramount. By integrating embroidery into your product customization approach, you can enhance your offerings and make a memorable impact on your audience.

Production 52

Production Environmental Values Technology 52

Nonprofit Marketing Insights by GlobalOwls

APRIL 24, 2024

By providing customized solutions for automotive and architectural needs, they are making a global impact. Customized Solutions for Automotive and Architectural Needs Tempered glass finds extensive use in both the automotive and architectural industries. Recognizing these diverse needs, companies like JTG offer customized solutions.

Manufacturing 52

Manufacturing Energy Technology Production 52

Nonprofit Marketing Insights by GlobalOwls

JUNE 22, 2023

The availability of customization features is growing on platforms, giving users the opportunity to personalize their experience. Customizing their experience with these features enables users to ensure that the content shown to them aligns with their preferences. Employ them to leave a lasting mark on your audience.

Marketing 144

Marketing Marketing Production Collaborations 144

Nonprofit Marketing Insights by GlobalOwls

JANUARY 7, 2024

Now, instead of physically visiting an agency, customers can easily reserve their desired transportation online from any part of the world with an Internet connection. For example, optimising the fleet to offer customers the models they are looking for at the times they need them.

Technology 52

Technology Management Advertising Communication 52

EveryAction

APRIL 18, 2023

EveryAction, which is becoming Bonterra, is excited to announce two new ways our platform enables nonprofit organizations to maximize fundraising through matching gift programs. If their employer is a CyberGrants customer, the donor will receive a follow-up email that includes instructions on how to submit a matching gift.

Fundraising 81

Fundraising Fundraising Production Education 81

Nonprofit Marketing Insights by GlobalOwls

MAY 7, 2024

Digital infrastructure is a group of both hardware and software components that enable the operations and functionalities of a business or organization. Software : These components include operating systems, databases, applications, and middleware that enable the execution of numerous digital functions and services.

Collaborations 52

Collaborations Technology Management Marketing 52

Stanford Social Innovation Review

OCTOBER 10, 2023

Asserting that the poorest people in the world actually represent a huge consumer market—a core concept that has underpinned much of the philanthropic and social innovation universe—not only promised more and better products for the poor, but also greater dignity by being treated as a customer. This is not insignificant.

Production 103

Production Entrepreneurship Agriculture Education 103

Stanford Social Innovation Review

MARCH 25, 2024

DPI rose to prominence globally during the COVID-19 pandemic enabling digital government-to-person payments through cash transfers. Finally, the data governance component enables the secure storing and sharing of data, ensuring that ownership and control over the data reside with users.

Public and Social Policy 127

Public and Social Policy Governance Agriculture Activism 127

Candid

OCTOBER 24, 2022

Starting today, 501(c)(3) nonprofits who earn a Candid Seal of Transparency may be eligible to enable and accept donations using Apple Pay, providing donors with an easy and secure way to give back. Our customer support team will help them get set up with Candid’s Nonprofit Eligibility API and provide further instructions.

Education 105

Education Education Nonprofits 105

Nonprofit Marketing Insights by GlobalOwls

MARCH 21, 2024

The product pages of SaaS products play a role in attracting customers and persuading them to take action. Easy-to-Read Layout Utilize bullet points, lists, headings, and concise paragraphs to make text more digestible and enable information absorption. Incorporate testimonials from customers whenever you can.

Production 95

Production Values Education Education 95

Affnetz

AUGUST 22, 2023

This enables your Nonprofit to fine-tune its fundraising approach, sustain and grow donations, and dramatically increase donor engagement and involvement with your Nonprofit. Affnetz Comprehensive Reporting: Integration with Affnetz Comprehensive Reporting provides canned and customized reporting to help drive better decision making.

Management 130

Management Nonprofits Activism Retention 130

Nonprofit Marketing Insights by GlobalOwls

APRIL 5, 2024

In 2006, APIs went global, enabling companies to integrate services from anywhere in the world. They work as the hidden force behind your daily digital interactions, enabling you to send emails and messages or share files through different platforms. It was only in the 2000s , with the rise of web services, that APIs really took off.

Communication 52

Communication Technology Marketing Marketing 52

Nonprofit Marketing Insights by GlobalOwls

JUNE 10, 2023

How can Non-Profit organizations gain long-term success with customer service? Customer service excellence is a critical factor in the long-term success of non-profit organizations. Non-profit organizations play a vital role in our communities, and their long-term success relies on many factors, including effective customer service.

Non-Profits 98

Non-Profits Culture Collaborations Activism 98

Nonprofit Tech for Good

JULY 9, 2023

Step-by-step setup of a G4 Conversion 1) Enabling enhanced measurement The first step is to check what events are being tracked in Enhanced measurement. You can enable Events with the toggle on the right. For this, you need to create Custom events. There are more custom event examples at the end of this article.

Social Enterprise 100

Social Enterprise Social Enterprise Universities Nonprofits 100

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 5, 2023

As technology forges ahead, pioneering strategies like Artificial Intelligence (AI) have emerged, offering restaurateurs a suite of innovative solutions to enhance operations, customer experiences, and profitability. Customer Service : Ensure real-time, efficient communication via AI chatbots. Let’s have a look.

Energy 52

Energy Retention Technology Management 52