NonProfit PRO

OCTOBER 14, 2021

Donors are fascinating, unique individuals who consider multiple motivations when deciding how, when and why to be charitable. It is no longer enough to say, “Our donors give because they care about our mission.” It's important to uncover donors’ motivations.

Donor Motivation 275

Donor Motivation Philanthropy Education Education 275

Nonprofit Megaphone

APRIL 17, 2023

Here are some ways understanding the psychology of giving can help you increase donor retention and lifetime value: Personalized messaging: Tailoring your messaging to donor motivations can help you connect with them emotionally and increase the chances of future giving.

Psychology 52

Psychology Retention Values Non-Profits 52

Kivi's Nonprofit Communications Blog

OCTOBER 12, 2022

Some, like me, pursued higher education and research careers because they wanted to understand and impact nonprofits’ ability to raise more money. You can search broadly for something like “fundraising,” “nonprofit marketing,” or, “nonprofit donor motivation” and see what comes up.

Voluntary Action 56

Voluntary Action Public and Nonprofit Management Universities Psychology 56

The Agitator

MAY 23, 2018

From my dog-eared pages: What is the template for the donor story? Last week, I talked about the jobs-to-be-done framework to look at donor motivation. This asks what is the donor hiring your nonprofit to do at an emotional level ? As you can tell, there’s plenty of meat on these bones. And are you doing it for them?

Marketing 45

Marketing Marketing Participation and motivation Donor Motivation 45

iMarketSmart

JUNE 19, 2023

6] See previous article: The Power of Heroic Philanthropy: Understanding Donor Motivations [7] Tooby, J., & Cosmides, L. 13] CASE (Council for Advancement and Support of Education). Friendship and the banker’s paradox: Other pathways to the evolution of adaptations for altruism. 8] (2016, June 2). 2013, July 25).

Altruism and Helping 52

Altruism and Helping Insurance Psychology Medical 52

NextAfter

MAY 31, 2022

Others may have led to a decrease, but they also led to important learnings about donor motivations. The additional emails would focus on educating and feeding back into the various segments. increase in the likelihood for a donor to give a gift online. Some of them led to big increases in results. EXPERIMENT ID: #93844.

Fundraising 52

Fundraising Fundraising Values Donor Motivation 52

iMarketSmart

MARCH 20, 2022

In one experiment, people could donate to help educate six children in Africa.[14] It’s too complicated. But there is a solution. Presenting many individuals as one, single cohesive group simplifies the story. 14] The children’s names and pictures were included. This addition more than doubled donations. doi:10.1016/j.pubrev.2015.05.011.

Organizational Behavior 52

Organizational Behavior Children Fundraising Fundraising 52