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Why AI and Machine Learning Fail to Help Fundraisers Build ‘QUALIFIED’ Major Donor Portfolios (or Caseloads)

iMarketSmart

However, if you are not engaging your supporters with a donor-driven system that collects qualitative data , AI cannot know why a donor cares about your mission. It cannot know the values that drive a person to give or participate as a volunteer. These are the foundations of donor motivation. What About ChatGPT?

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Peer-to-Peer Fundraisers: Don’t Run. Dash!

The Agitator

Dash right over to Amazon, click and order Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising , a practical and powerful guide to the psychology behind P2P fundraising and the factors that drive donors and volunteers with plenty of case studies. Many fundraising books tell us “how” to execute some action.

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4 Tips to Find the Right Audience for Your Nonprofit’s Event

Nonprofit Megaphone

Post written by OneCause , who is committed to helping cause-driven organizations amplify their message and raise more funds with easy-to-use fundraising solutions. They offer a full suite of solutions that powers online giving, event management, mobile bidding, and peer-to-peer fundraising for nonprofit organizations of all sizes.

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Donor-Centric or Faux Donor-Centric? Check the Plumbing.

The Agitator

When it comes to donor-centricity/obsession/love/devotion/passion I fear many fundraisers talk a good game while ignoring the fundamental and routine practices that should exist in any organization that truly cares about its donors.

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Donor Stewardship: Expert Tips to Build Strong Relationships

Bloomerang

The foundation of an effective fundraising strategy is built on the relationships your team forms with the people who power your mission. Magic happens when you build those kinds of relationships with your prospects and donors. In these messages, you should invite donors to continue engaging with your mission in other ways.

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Raising Extra Billions By Changing The Rules

The Agitator

But elsewhere in the world, especially in the UK, we want to call your early attention to an extraordinary Fundraising Summit we hope will serve as a much-needed model elsewhere around the globe — Bishopsgate Institute, London. This is NOT another fundraising conference. Mark you calendar.

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Agitator Cliff Notes: “Hacking Marketing”

The Agitator

This time, I’m going with a non-fundraising book: Hacking Marketing by Scott Brinker of Chief Marketing Technologist fame. From my dog-eared pages: What is the template for the donor story? Last week, I talked about the jobs-to-be-done framework to look at donor motivation. And are you doing it for them?