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Key Legal Issues in Influencer Marketing (+Related Laws & Some Legal Tips)

Nonprofit Marketing Insights by GlobalOwls

Key Legal Issues in Influencer Marketing (+Related Laws & Some Legal Tips) Social media is powerful. They also leverage these channels for business and marketing. Enter influencer marketing , which is the next big thing. Here’s the catch: The industry’s global market size has more than doubled since pre-pandemic.

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Setting a Co-op Table for Food Justice in Louisville

NonProfit Quarterly

And, as in so many other cities, Louisville’s predominantly Black neighborhoods are subject to food apartheid. Downtown grocery stores have recently disappeared, exacerbating food apartheid: between 2016 and 2018, five grocery stores in Louisville’s urban core closed. Some of these projects were top-down in conception and execution.

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Newsletter: Cause Marketing & The Law ?? ; How Long Do Partnership Pros Stay on the Job? ; Snapchat Teams Up with Wendy’s to Support Adoption ???

Selfish Giving

Just about every week I get a legal question about cause marketing. Karen is a lawyer who specializes in cause marketing and corporate partnership law. Ten Commandments of Cause Marketing Law. Within the next couple weeks, Karen and I will respond to all your law-related questions! Marketing Your Cause 1.

Law 113
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Newsletter: A Great Example of a Partnership Case Study; M&M Cause Marketing Campaign Attacked as ‘Too Woke’ ; 25 Nonprofit Marketing Statistics for 2023

Selfish Giving

California peeps: There's a new law governing commercial co-ventures. But some are attacking this cause marketing campaign for going too far and being too "woke." Marketing Your Cause 1. 25 nonprofit marketing statistics for 2023. Nonprofits could learn a thing or two from the NFL’s Helmets Off marketing strategy.

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Newsletter: How Sales Coaching Boosted Wounded Warrior's Partner Outreach? ; The Honest Truth on Why Sponsors Ghost You ; Watch Chevy’s New Ad ‘A Holiday to Remember’

Selfish Giving

Missouri Department of Corrections and cat and dog food supplier Royal Canin are partnering for Puppies for Parole. If there were a law against dogs stealing food, Charlie the Yorkie would be doing hard time with no chance of parole! Marketing Your Cause 1. Financial analysts say marketing is an investment, not a cost.

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Newsletter: Why You Should Use Twitter in 2019 ; A Millennial-Friendly Charity Platform ; Will New Tax Laws Hurt Giving?

Selfish Giving

I've tweeted with marketing executives, authors and even B-list celebrities. Some of my favorites are Aubrey Bergauer (marketing for symphonies), Rand Fishkin (digital marketing and SEO) and Tom Ahern (fundraising word master). Brain Food 1. Twitter is a direct link to another person. No gatekeepers! Remember Batkid?

Law 160
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Newsletter: 3 Value Scales to Determine What Matters to Partners ?? ; Court Dismisses Challenges to CVS’s Donation Checkout Program??? ; 2,000 Year-Old Marketing Advice That’s Still True Today

Selfish Giving

As they were not familiar with cause marketing, had no dedicated staff - and weren't opposed to working with an alcohol company - they accepted the partnership as is. It will inform your decision on how to pitch the company and with what marketing materials. Law firm Venable LLP also offered insights here. ? Brain Food 1.

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