Kivi's Nonprofit Communications Blog

MAY 8, 2024

Working in nonprofit marketing and communication teaches us many things, but perhaps most importantly, that we’re all in this together. We strive to advance our missions with limited budgets and manpower, juggling multiple priorities and often battling misconceptions about the value of good marketing.

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Kivi's Nonprofit Communications Blog

JULY 22, 2021

I recently worked with Nonprofit Ready to create their new Marketing Essentials Certificate. This is a perfect course for beginners in nonprofit marketing or those who need to understand the value of marketing, even when it isn’t their primary job (executive directors, program managers, development staff, etc.).

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Marketing for the Modern Nonprofit

DECEMBER 21, 2023

Guest Post by Brad Dowhaniuk of 99Pledges If you’re already familiar with pledge fundraising, you may know about some of the benefits of using this method. To get the most out of pledge fundraising, it’s essential that you market your campaigns. Tailor your messages. Let’s get started! Develop a unified campaign message.

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iMarketSmart

JUNE 26, 2023

Back to fundraising So, why hasn’t that small nonprofit received its million-dollar gift? Now you are a major gifts fundraiser! It’s harder to think, “One day we’ll deliver value to a donor worth a million-dollar gift.” Delivering value as a goal Charities often don’t get a million-dollar gift because they aren’t trying.

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Bloomerang

AUGUST 2, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Master relevant content marketing. By brand, I mean your vision, mission, and values. A meaningful opportunity.

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Jeff Brooks

MAY 15, 2024

Is your fundraising program going where you need it to go? Here’s a look at how things can go wrong from Mike Duerksen on LinkedIn : Your entire fundraising model is direct marketing. Direct response is the foundation of sustainable fundraising. An effective fundraising program is more than direct response.

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Bloomerang

JUNE 26, 2023

At the end of 2022, we asked 1,000+ nonprofit professionals what worked well in 2022, what they believed would work well in 2023, and their general outlook on the current fundraising climate. Based on survey results, we found that fundraising success is determined by the media channels nonprofits use to share their message and mission.

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Nonprofit Marketing Insights by GlobalOwls

MAY 14, 2024

Actionable Video Marketing Tips For Healthcare Professionals Are you a healthcare professional looking to improve your marketing strategy? With the rise of digital media, video marketing has become an essential tool for businesses to reach their target audience. You can use the top content marketing tools to get started.

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NonProfit Quarterly

APRIL 20, 2023

Interrogating how legacy social media platforms and their harmful content policies impact nonprofit communications, organizing, and fundraising can lead us to prioritize equity and safety when moving to new platforms—or choosing to stay on existing ones. For nonprofits, this moment presents an opportunity for a social media strategy “do-over.”

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Nonprofit Marketing Insights by GlobalOwls

OCTOBER 12, 2023

Effective Lifecycle Email Marketing for Nonprofits (Strategies + Examples) Do you want to gain more email subscribers for your nonprofit organization and keep these supporters giving again and again? Email marketing is an effective tool for nonprofits. Many content marketing guides out there focus on the importance of storytelling.

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Get Fully Funded

MAY 9, 2024

While your nonprofit likely has an individual or team dedicated solely to moves management and major giving, your marketing efforts can also play a role. In this guide, we’ll explore how marketing can level up your major gift strategy and some of the most effective strategies to use. Here’s how marketing can assist with each step: 1.

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NonProfit Leadership Alliance

APRIL 24, 2024

Your nonprofit has plenty of responsibilities to manage , from planning fundraising events to organizing community programs. In exchange, your nonprofit can provide marketing for your sponsor, making it a win-win for both sides. If you’ve found yourself wishing for an extra support system, we’ve got the solution for you.

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NonProfit Leadership Alliance

JUNE 13, 2023

You’ve got a date and venue booked for your nonprofit’s upcoming fundraising event. Finding sponsors to boost your event’s fundraising power. Read on for tips and strategies for finding and securing sponsors for your best fundraiser yet. They’re a win-win!

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Selfish Giving

JUNE 29, 2022

If so, can nonprofits learn from how stadiums market naming rights opportunities to corporations? Instead of The Pan-Mass Challenge - a popular fundraising event here in Massachusetts that attracts thousands of riders - maybe it's called the Charles Schwab Pan-Mass Challenge. Marketing Your Cause 1. Partnership Notes 1.

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Ann Green

DECEMBER 5, 2023

Marketing your organization on a budget is easy when you know the right strategies and tools to use. Explore these top tips to step up your marketing strategy. B y Olivia Mode-Cater Picture this: your organization is about to host another fundraising event.

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NonProfit Leadership Alliance

NOVEMBER 15, 2022

There are a number of ways fraternities can approach fundraising projects, but by far one of the most popular strategies is to host a fundraising event. After all, a fundraising event allows brothers to gather together, get to know each other, create memories, and make a difference. . Fundraising Goal. Let’s get started!

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Kivi's Nonprofit Communications Blog

JANUARY 10, 2024

and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. But they are also strong marketing tools. Then, practicality kicked in (gotta pay those college loans!),

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Fundraising Coach

MARCH 6, 2024

These interactions can be anything from attending a fundraising event to donating online. In this guide, we’ll explore three ways your nonprofit can inspire these positive feelings among donors through online fundraising. Let’s get started with the most important part of the conversation: choosing effective technology.

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NextAfter

APRIL 13, 2022

Every fundraiser trying to raise more money for their nonprofit needs to know how to write your nonprofit value proposition. You’ve certainly heard all sorts of “best practices” around how to write your nonprofit value proposition, and I’m not here to repeat any of those. 6 Steps to Write Your Nonprofit Value Proposition.

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Nonprofit Marketing Insights by GlobalOwls

MARCH 10, 2023

How to Start with Nonprofit Influencer Marketing in 2023 Want to make good use of the power of influencer marketing to promote your nonprofit, charity or social enterprise? For this post, I wanted to put the focus on how an overarching marketing concept such as influencer marketing can have a positive impact on non-profits.

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Bloomerang

FEBRUARY 15, 2024

In the world of nonprofit fundraising, much of what is considered best practice is steeped in tradition, passed down through generations of fundraisers. It’s imperative for nonprofit fundraisers to prioritize evidence-based strategies that yield tangible results. Tip #5: Use “gift” instead of “donate” for potent messaging.

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The NonProfit Times

MAY 8, 2024

Fundraising firm RKD Group in Dallas, Texas made its second acquisition in as many weeks. This time the asset is MDM Fundraising, a Christian fundraising and marketing agency specialized in serving rescue missions and ministries. The firm was formerly known as Milwaukee Direct Marketing.

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Bloomerang

JUNE 3, 2021

Smart fundraisers (I’m talking about you here, friend) know one of the greatest gifts we can give our donors is the gift of being known by us. . Before the sweat starts to bead on your forehead like mine does when I’m more than 5 minutes into my virtual Camp Gladiator workout, I’m going to bust some email marketing myths.

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Affnetz

FEBRUARY 11, 2023

Seth Godin’s Advice for Nonprofit Fundraisers: Overcome the Dip F undraising-campaign-management/ By mikecrum Seth Godin’s Advice for Nonprofit Fundraisers: Overcome the Dip Nonprofit fundraising is definitely a profession for optimists. People in the market talk to each other. How do you stay resilient and motivated?

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Nonprofit Marketing Insights by GlobalOwls

MAY 18, 2024

Video Content Marketing: Using Product Videos to Increase Engagement in Dropshipping If a picture is worth a thousand words, then a video is worth a million. William Westerlund, Marketing Manager at Suptask , explains, “Product videos can increase conversion rates by a significant margin, sometimes even doubling or tripling them.

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NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

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Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 29, 2024

Improving Your Business’s Fundraiser: 4 Tips For Startups Raising funds is a critical step for startups looking to scale and grow. A successful fundraiser can provide the resources needed to bring your vision to life, enhance product development, and expand your market reach. It’s what sets your startup apart from others.

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Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 23, 2024

AI Fundraising Idea Generator [40 Fundraising Ideas in 3 minutes] Do you want to host a great Fundraising Event for your Nonprofit, Church , School, or anything else? Check out how an AI Fundraising Idea Generator can help you come up with effective ideas in minutes.

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Nonprofit Marketing Insights by GlobalOwls

MAY 29, 2021

How Nonprofit Organizations Can Leverage Digital Marketing. Are you looking to grow the number of Donations, run a Fundraiser or improve your Nonprofit’s Brand? Here’s how Digital Marketing can help. Email marketing to spread the word. Leverage social media .

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Top Nonprofits

DECEMBER 21, 2023

The fundraising world has seen many trends over the years. While not all of these trends have stuck, there has been a steady increase in digital fundraising —and for good reason. Digital fundraising opens up new possibilities for reaching a wider audience and raising significantly more for your cause as a result.

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Kivi's Nonprofit Communications Blog

FEBRUARY 18, 2021

I was recently asked to explain nonprofit marketing at its most basic level. But marketing is more strategic than that. So here’s how I explain it: Nonprofit marketing is using communications to build relationships that help you change the world. Marketing is all about communicating what’s called the “value exchange.”

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Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. The landscape of nonprofit fundraising has changed dramatically in 2024. Imagine your nonprofit’s social media fundraising strategy as planning a trip to a new country. Social platforms are all about relationships first.

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Bloomerang

MARCH 26, 2024

When you’re a busy fundraising professional, it might seem like you’re jumping from one campaign to the next. However, I encourage you to take some time to analyze your online fundraising campaigns to optimize your overall fundraising results. It seems often easiest to “rinse and repeat” last year’s campaigns. Access your data.

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Marketing for the Modern Nonprofit

APRIL 1, 2024

Understanding the giving habits and motivations of your millennial audience will give you a leg up in the fundraising space. This group has begun to dominate across donor demographics, which your organization has probably seen if you’ve done a fundraising assessment recently.

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Kivi's Nonprofit Communications Blog

FEBRUARY 18, 2021

I was recently asked to explain nonprofit marketing at its most basic level. But marketing is more strategic than that. So here’s how I explain it: Nonprofit marketing is using communications to build relationships that help you change the world. Marketing is all about communicating what’s called the “value exchange.”

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Bloomerang

APRIL 5, 2022

Bloomerang, the complete donor management solution for thousands of small and medium-sized nonprofits, today announced that it has been identified as the leader in the Spring 2022 Mid-Market Grid® Report for Fundraising by G2 , the world’s largest and most trusted software marketplace.

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Candid

APRIL 11, 2023

As a nonprofit professional, you understand how much time, resources, and planning goes into running a successful fundraising event. Successfully securing corporate sponsors for your fundraising event can not only give your budget and staff’s bandwidth a boost. This is where corporate sponsors can help.

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