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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. Back to fundraising So, why hasn’t that small nonprofit received its million-dollar gift? Now you are a major gifts fundraiser! It’s harder to think, “One day we’ll deliver value to a donor worth a million-dollar gift.”

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. Back to fundraising So, why hasn’t that small nonprofit received its million-dollar gift? Now you are a major gifts fundraiser! It’s harder to think, “One day we’ll deliver value to a donor worth a million-dollar gift.”

Values 52
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How fundraisers can help their cause resonate with donors

iMarketSmart

Story works In fundraising, story is powerful. But for an effective fundraising story, we need something more. This happens when the donor identifies with its characters and values. Fundraising starts with identity. This feeling of similarity is powerful in fundraising. 4] Giving doesn’t help the donor.

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17 Creative Giving Tuesday Ideas to Make a Difference

NonProfit Leadership Alliance

Giving Tuesday , celebrated globally on the first Tuesday after Thanksgiving, embodies the spirit of generosity and altruism. Setting the Stage: Understanding Giving Tuesday A History of Generosity In the wake of consumer-driven holidays like Black Friday and Cyber Monday, Giving Tuesday emerged as a beacon of hope and altruism.

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Creating a Unique Value Proposition for Your Nonprofit (Part 1)

Kivi's Nonprofit Communications Blog

Today and tomorrow, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). A unique value proposition (UVP) is an underutilized and really effective tool. The tips below will help your nonprofit create your UVP.

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Creative School Fundraising Ideas [+ AI Fundraising Idea Generator]

Nonprofit Marketing Insights by GlobalOwls

Creative School Fundraising Ideas [+ AI Fundraising Idea Generator] Are you looking for Cool and Creative Fundraising Ideas for your School or University? Fundraising is exciting. Let’s help you set up a plan by sparking your creativity with a lineup of cool Fundraising ideas. That’s awesome.

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What Dr. James means when he recommends you harness the power of storytelling in major gifts fundraising

iMarketSmart

The “one big thing” in fundraising is always the same: Advance the donor’s hero story. The compelling fundraising challenge will make each link. Or why not just collect a list of fundraising tips and tricks? What’s the difference between good and bad fundraising? Good fundraising brings in big money. Story works.