Nonprofit Marketing Insights by GlobalOwls

OCTOBER 12, 2023

Effective Lifecycle Email Marketing for Nonprofits (Strategies + Examples) Do you want to gain more email subscribers for your nonprofit organization and keep these supporters giving again and again? Email marketing is an effective tool for nonprofits. Generating more email signups isn’t hard at all for nonprofits.

Marketing 124

Marketing Marketing Nonprofits Values 124

NonProfit Quarterly

APRIL 20, 2023

For nonprofits, this moment presents an opportunity for a social media strategy “do-over.” How Big Tech Harms Social Justice and Equity For many nonprofits, social media platforms are vital communication tools with which to organize people and provide them with services and information.

Values 104

Values Public and Social Policy Race and Ethnicity Public and Nonprofit Management 104

Kivi's Nonprofit Communications Blog

JANUARY 10, 2024

and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. But they are also strong marketing tools. Then, practicality kicked in (gotta pay those college loans!),

Psychology 91

Psychology Sociology Marketing Marketing 91

Nonprofit Marketing Insights by GlobalOwls

MAY 18, 2024

How to Develop a Winning SaaS Marketing Plan Creating a marketing strategy is vital for the success of any Software as a Service (SaaS) business. In this article, we will delve into the steps and tactics needed to craft a SaaS marketing plan.

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Marketing Marketing Advertising Production 52

Affnetz

FEBRUARY 11, 2023

Seth Godin’s Advice for Nonprofit Fundraisers: Overcome the Dip F undraising-campaign-management/ By mikecrum Seth Godin’s Advice for Nonprofit Fundraisers: Overcome the Dip Nonprofit fundraising is definitely a profession for optimists. People in the market talk to each other. Let’s unpack this!

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Fundraising Fundraising Energy Associations 130

Nonprofit Marketing Insights by GlobalOwls

MARCH 10, 2023

How to Start with Nonprofit Influencer Marketing in 2023 Want to make good use of the power of influencer marketing to promote your nonprofit, charity or social enterprise? How does influencer marketing fit in the larger picture on marketing strategy for non-profits? Check out these tips by Lilian Sue.

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Non-Profits Marketing Marketing Public and Nonprofit Management 145

Kivi's Nonprofit Communications Blog

JULY 22, 2021

I recently worked with Nonprofit Ready to create their new Marketing Essentials Certificate. This is a perfect course for beginners in nonprofit marketing or those who need to understand the value of marketing, even when it isn’t their primary job (executive directors, program managers, development staff, etc.).

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Marketing Marketing Fundraising Fundraising 110

Marketing for the Modern Nonprofit

DECEMBER 21, 2023

Guest Post by Brad Dowhaniuk of 99Pledges If you’re already familiar with pledge fundraising, you may know about some of the benefits of using this method. For example, let’s say your nonprofit organized a read-a-thon and asked donors to pledge $3 for every hour their participant spends reading. Tailor your messages.

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Marketing Marketing Fundraising Fundraising 62

Nonprofit Tech for Good

JANUARY 29, 2024

Brynne Krispin is a social media strategist for nonprofits and small businesses. Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. The landscape of nonprofit fundraising has changed dramatically in 2024. Ready to meet (and exceed) your 2024 fundraising goals?

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Fundraising Fundraising Nonprofits Collaborations 98

Bloomerang

JUNE 26, 2023

At the end of 2022, we asked 1,000+ nonprofit professionals what worked well in 2022, what they believed would work well in 2023, and their general outlook on the current fundraising climate. Based on survey results, we found that fundraising success is determined by the media channels nonprofits use to share their message and mission.

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Marketing Marketing Fundraising Fundraising 78

Bloomerang

AUGUST 2, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Master relevant content marketing. By brand, I mean your vision, mission, and values. A meaningful opportunity.

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Marketing Marketing Fundraising Fundraising 126

The Charity CFO

MARCH 13, 2023

Fundraising ideas for nonprofits are one of the more exciting ways to add needed momentum to your mission. The idea behind nonprofits is to support the public good. million nonprofits in the United States, there are countless organizations available to provide shelter, medical assistance, and education, you name it!

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Fundraising Fundraising Nonprofits Medical 98

Kivi's Nonprofit Communications Blog

FEBRUARY 18, 2021

I was recently asked to explain nonprofit marketing at its most basic level. Many people in our sector answer this question by describing what I think of as communications: Creating and distributing content to people about the nonprofit and its issues. But marketing is more strategic than that.

Marketing 89

Marketing Marketing Recruitment Production 89

Kivi's Nonprofit Communications Blog

FEBRUARY 18, 2021

I was recently asked to explain nonprofit marketing at its most basic level. Many people in our sector answer this question by describing what I think of as communications: Creating and distributing content to people about the nonprofit and its issues. But marketing is more strategic than that.

Marketing 78

Marketing Marketing Recruitment Nonprofits 78

Nonprofit Marketing Insights by GlobalOwls

MAY 14, 2024

Actionable Video Marketing Tips For Healthcare Professionals Are you a healthcare professional looking to improve your marketing strategy? With the rise of digital media, video marketing has become an essential tool for businesses to reach their target audience. You can use the top content marketing tools to get started.

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Healthcare Marketing Marketing Health 52

Get Fully Funded

MAY 9, 2024

When it comes to reaching your nonprofit’s revenue goals, major gifts are critical. For the average nonprofit, roughly 80% of all revenue comes from only 20% of its donors—and most of these earnings are major gifts. What role should marketing play in your major gift strategy? Here’s how marketing can assist with each step: 1.

Marketing 52

Marketing Marketing Public and Nonprofit Management Participation and motivation 52

NonProfit Leadership Alliance

JULY 10, 2023

Written by: Michael Ash, Ma, CNP, PCM, PMP Reading Time: 5 minutes In the wake of the COVID-19 pandemic, nonprofit organizations face unprecedented challenges, from transitioning to remote work models to addressing economic hardships, new challenges in fundraising, and community struggles.

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Retention Psychology Public and Nonprofit Management Nonprofit Leadership 178

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 9, 2023

Cost Effective Online Fundraising Ideas for Nonprofits [+ AI Idea Generator] Check out the Cost Effective Online Fundraising Ideas for Nonprofits and the AI Fundraising Idea Generator to come up with more (specific) ideas. Before you start, you need to decide on your fundraising goals (ie.

Fundraising 98

Fundraising Fundraising Non-Profits Nonprofits 98

Selfish Giving

JUNE 29, 2022

Since it's difficult to tie many nonprofit/for-profit partnerships to an actual boost in sales for the corporate partner (we all struggle showing this, right?), do partnership teams need to focus on the more nebulous "branding" benefits of supporting a nonprofit event or cause? Marketing Your Cause 1. That's a no-no. I can help.

Marketing 130

Marketing Marketing Public and Nonprofit Management Advertising 130

NonProfit Leadership Alliance

NOVEMBER 15, 2022

There are a number of ways fraternities can approach fundraising projects, but by far one of the most popular strategies is to host a fundraising event. After all, a fundraising event allows brothers to gather together, get to know each other, create memories, and make a difference. . Fundraising Goal. Let’s get started!

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Fundraising Fundraising Recruitment Activism 210

Fundraising Coach

MARCH 6, 2024

Strong donor relationships help your nonprofit build robust supporter networks, make donors happy to support your mission, and foster lasting support. These interactions can be anything from attending a fundraising event to donating online. One frequently missed step in this process is optimizing the donor experience.

Fundraising 96

Fundraising Fundraising Non-Profits Technology 96

NonProfit Leadership Center

OCTOBER 2, 2023

As the ultimate decision-making body for nonprofit organizations, boards of directors are responsible for guiding a nonprofit’s vision and strategy and for overseeing its financial accountability. Finding the right board members is critical to every nonprofit organization’s success. Do you have a board diversity matrix?

Nonprofit governance and management 246

Nonprofit governance and management Recruitment Nonprofit Leadership Governance 246

Bloomerang

FEBRUARY 15, 2024

In the world of nonprofit fundraising, much of what is considered best practice is steeped in tradition, passed down through generations of fundraisers. It’s imperative for nonprofit fundraisers to prioritize evidence-based strategies that yield tangible results. Tip #2: Encourage all board members to give.

Charitable Contribution 92

Charitable Contribution Fundraising Fundraising Values 92

The NonProfit Times

MAY 8, 2024

Fundraising firm RKD Group in Dallas, Texas made its second acquisition in as many weeks. This time the asset is MDM Fundraising, a Christian fundraising and marketing agency specialized in serving rescue missions and ministries. The firm was formerly known as Milwaukee Direct Marketing.

Nonprofit governance and management 52

Nonprofit governance and management Fundraising Fundraising Technology 52

Get Fully Funded

MARCH 6, 2023

A very common “go-to” funding idea for small nonprofits is fundraising events. Some fundraising events are huge, drawing attendees and sponsors like moths to a flame. You can raise money with all kinds of fundraising events like parties, galas, sporting events, concerts… and the list goes on and on. BUT the flip side?

Fundraising 130

Fundraising Fundraising Advertising Nonprofits 130

Top Nonprofits

DECEMBER 21, 2023

The fundraising world has seen many trends over the years. While not all of these trends have stuck, there has been a steady increase in digital fundraising —and for good reason. Digital fundraising opens up new possibilities for reaching a wider audience and raising significantly more for your cause as a result.

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Fundraising Fundraising Environmental Production 105

Get Fully Funded

NOVEMBER 6, 2023

Capturing your event via picture and video all while transforming it into marketing collateral can help you recruit volunteers, surpass your fundraising goal , and boost signups for the next one. Let’s explore some top tactics for transforming your event into marketing material. Create a robust nonprofit marketing plan.

Marketing 52

Marketing Marketing Participation and motivation Nonprofits 52

Kivi's Nonprofit Communications Blog

MAY 6, 2021

Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. The 12 most common nonprofit marketing goals.

Communication 134

Communication Nonprofit governance and management Fundraising Fundraising 134

Get Fully Funded

NOVEMBER 2, 2023

Capturing your event via picture and video all while transforming it into marketing collateral can help you recruit volunteers, surpass your fundraising goal , and boost signups for the next one. Let’s explore some top tactics for transforming your event into marketing material. Create a robust nonprofit marketing plan.

Marketing 52

Marketing Marketing Participation and motivation Nonprofits 52

Bloomerang

MAY 16, 2023

Nonprofit organizations rely heavily on the support of their board members to achieve their missions. While many board members give freely and openly of their time and talents, getting board members to engage in fundraising can be challenging. Cultivate a better fundraising experience—for you and your donors.

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Fundraising Fundraising Education Education 103

Top Nonprofits

DECEMBER 12, 2023

Your website is one of the most important tools your nonprofit has at its disposal. It’s a marketing, fundraising, and educational resource all in one! However, not all nonprofits use their websites to their fullest potential. Make sure your website serves its purpose and provides value to your supporters.

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Education Education Nonprofits Values 114

Get Fully Funded

APRIL 4, 2024

The past couple of years have represented a challenging time for nonprofit fundraising. Individual giving declined in 2022 , and 70% of nonprofits expect giving to continue to decrease or remain flat. Then, draft marketing materials tailored to the needs and interests of each group to create a more personalized experience.

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Nonprofits Retention Values Technology 110

NonProfit Leadership Center

MARCH 6, 2023

Here at the Nonprofit Leadership Center, we believe spring is the perfect time to make plans for your personal and professional development. Writer Leo Tolstoy once said that “spring is the time of plans and projects.” We’ve launched 17 (yes, 17!!!!) REGISTER NEW! HINT: It’s more than just having a DEI statement.]

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Nonprofit governance and management Culture Leadership Nonprofits 290

Top Nonprofits

OCTOBER 20, 2023

Is your nonprofit ready to take on AI fundraising? From identifying potential major or planned donors to increasing the effectiveness of your marketing efforts, AI solutions open many new doors for nonprofit fundraising. However, you’ve probably heard about some of the challenges associated with AI fundraising.

Ethics 52

Ethics Fundraising Fundraising Nonprofits 52

NonProfit Leadership Alliance

APRIL 5, 2023

Marketing is key for your nonprofit to expand your support base, raise funds, and connect with donors. Traditionally, letters to donors have been a staple of nonprofit marketing. What types of letters should nonprofits write? Plus, many volunteers get involved in other ways, such as donating and attending events.

Nonprofits 130

Nonprofits Values Nonprofit Leadership Retention 130

Bloomerang

JUNE 3, 2021

Smart fundraisers (I’m talking about you here, friend) know one of the greatest gifts we can give our donors is the gift of being known by us. . Before the sweat starts to bead on your forehead like mine does when I’m more than 5 minutes into my virtual Camp Gladiator workout, I’m going to bust some email marketing myths.

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Marketing Marketing Fundraising Fundraising 92

Nonprofit Tech for Good

JANUARY 20, 2023

By Jessica Fox , Content Manager at Eventgroove – a one-stop platform for virtual, hybrid, and in-person events that offers event management, online fundraising, ticketing, and online storefronts for print and digital merchandise. As a fundraiser, you’re up against some tough odds. If it doesn’t, do something else.”

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Fundraising Fundraising Nonprofits Activism 139