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How fundraisers can help their cause resonate with donors

iMarketSmart

Story works In fundraising, story is powerful. But for an effective fundraising story, we need something more. Fundraising starts with identity. This feeling of similarity is powerful in fundraising. But in fundraising, the donor doesn’t give directly to a beneficiary. A donor can also identify with the fundraiser.

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How major gifts fundraisers should introduce themselves to donors

iMarketSmart

The monomyth role of the hero’s guiding sage can inform the fundraiser’s work. It can build the fundraiser’s occupational ideology.[2] 2] It can direct the fundraiser’s emotions and career. This can happen when the fundraiser personally adopts this role. A tricky question for fundraisers. with ‘I’m a fundraiser.

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From Scarcity to Inspiration: Rethinking the Value of Nonprofit Facilities

NonProfit Quarterly

Each nonprofit sector has its own version of this scarcity mindset. Nonprofit management is always prioritizing precious dollars: specific needs take priority over general wants; the tangible is more important than the intangible; and it can be challenging to think about the concerns of tomorrow until today’s crises are addressed.

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Two ‘Must-Read’ Columns

The Agitator

In the last few days I’ve seen two columns, one in the NY Times and one in the Chronicle of Philanthropy , that I consider ‘must read’ for nonprofit fundraisers and communicators (and their CEOs). branding charities communications Don''t Miss these Posts fundraising nonprofit management nonprofits premium'

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How to Make the Ask of a Gift in a Will Less Scary

iMarketSmart

Even experienced fundraisers can get squeamish. 2] More than that, the reality of our own death is a serious psychological problem. Let’s look at some examples from experienced fundraisers. 40] “We need your advice on some new legacy fundraising ads. Once the fundraiser understands this, she can use it.

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How To Use Numbers To Inspire More Giving (and How You Should NOT Use Them)

iMarketSmart

For nonprofit managers, numbers are important. But numbers, in fundraising, are different. In fundraising, we enter an alternate universe where numbers don’t work the same way. In fundraising world, numbers are still important. But fundraising world is weird. But fundraising world is weird.

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Using Research to Raise More Money

Kivi's Nonprofit Communications Blog

When it comes to fundraising, we often strive to use storytelling and tugging of heartstrings to appeal to potential donors. Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. But there is a science behind doing this well.