Nonprofit Marketing Insights by GlobalOwls

OCTOBER 12, 2023

Effective Lifecycle Email Marketing for Nonprofits (Strategies + Examples) Do you want to gain more email subscribers for your nonprofit organization and keep these supporters giving again and again? Email marketing is an effective tool for nonprofits. Generating more email signups isn’t hard at all for nonprofits.

Marketing 124

Marketing Marketing Nonprofits Values 124

NonProfit Leadership Alliance

APRIL 28, 2024

As a nonprofit professional, you understand that investing in your staff is the best way to develop your organization. While some skills are innate, many nonprofit management skills can be taught. Getting certified in the nonprofit sector makes nonprofit professionals seven times more likely to reach the director level or higher.

Nonprofit Management 232

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 232

NonProfit Quarterly

APRIL 20, 2023

For nonprofits, this moment presents an opportunity for a social media strategy “do-over.” How Big Tech Harms Social Justice and Equity For many nonprofits, social media platforms are vital communication tools with which to organize people and provide them with services and information.

Values 111

Values Public and Social Policy Race and Ethnicity Public and Nonprofit Management 111

NonProfit Leadership Alliance

APRIL 24, 2024

Your nonprofit has plenty of responsibilities to manage , from planning fundraising events to organizing community programs. In exchange, your nonprofit can provide marketing for your sponsor, making it a win-win for both sides. If you’ve found yourself wishing for an extra support system, we’ve got the solution for you.

Nonprofit Leadership 191

Nonprofit Leadership Leadership Nonprofits Values 191

NonProfit Leadership Alliance

AUGUST 22, 2023

In the world of nonprofits, first impressions matter. Your marketing materials play a crucial role in shaping the initial perception of your organization. Beyond aesthetics, effective marketing also bolsters credibility, showcasing professionalism and legitimacy to potential contributors. Good Marketing = More Donations!

Marketing 130

Marketing Marketing Nonprofits Nonprofit Leadership 130

Kivi's Nonprofit Communications Blog

JANUARY 10, 2024

and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. But they are also strong marketing tools. Then, practicality kicked in (gotta pay those college loans!),

Psychology 91

Psychology Sociology Marketing Marketing 91

NonProfit Quarterly

APRIL 3, 2024

Since NOAH housing, by definition, does not have covenants or other affordability restrictions, when an owner chooses to sell their building, the units are always at risk of being turned into market-rate housing. This is no small matter. But how does this work? This can be addressed through public intervention.

Values 121

Values Public and Nonprofit Management Construction Finance 121

Nonprofit Marketing Insights by GlobalOwls

MARCH 10, 2023

How to Start with Nonprofit Influencer Marketing in 2023 Want to make good use of the power of influencer marketing to promote your nonprofit, charity or social enterprise? How does influencer marketing fit in the larger picture on marketing strategy for non-profits? Check out these tips by Lilian Sue.

Non-Profits 145

Non-Profits Marketing Marketing Public and Nonprofit Management 145

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 18, 2022

How to Evaluate Your Brand’s Value Proposition with Real People in Minutes. Invest in a strong Brand Value Proposition. A brand’s value proposition is simple, it is a phrase used to communicate the benefits or value of buying from your brand. What is a Brand Value Proposition?

Values 94

Values Production Communication Marketing 94

Kivi's Nonprofit Communications Blog

FEBRUARY 1, 2024

For example, AI-generated content has included Misinformation or inaccuracies Harmful bias Unvetted or unclear sources Illegal use of proprietary, copyrighted, and private information In our 2024 Nonprofit Communications Trends Report , despite these problems, we found that most nonprofits use AI.

Communication 87

Communication Marketing Marketing Ethics 87

NextAfter

APRIL 29, 2022

How effectively does your nonprofit express its value to prospective donors? This question can often get lost in the shuffle as you focus on growing your prospect pool, increasing your communications, and marketing your brand. Through value proposition! A/B Test #1: Adding Value Proposition Copy to a Page.

Values 52

Values Nonprofits Children Communication 52

Nonprofit Marketing Insights by GlobalOwls

MAY 14, 2024

Actionable Video Marketing Tips For Healthcare Professionals Are you a healthcare professional looking to improve your marketing strategy? With the rise of digital media, video marketing has become an essential tool for businesses to reach their target audience. You can use the top content marketing tools to get started.

Healthcare 52

Healthcare Marketing Marketing Health 52

Nonprofit Marketing Insights by GlobalOwls

MAY 12, 2023

How Pinterest is Useful for Small Business Marketing Pinterest offers small businesses a creative and visually engaging platform to showcase their products, build brand awareness, drive website traffic, and foster customer loyalty. No wonder Pinterest is a great place for marketing for small-scale businesses. Because why not?

Marketing 142

Marketing Marketing Production Activism 142

Kivi's Nonprofit Communications Blog

FEBRUARY 18, 2021

I was recently asked to explain nonprofit marketing at its most basic level. Many people in our sector answer this question by describing what I think of as communications: Creating and distributing content to people about the nonprofit and its issues. But marketing is more strategic than that.

Marketing 89

Marketing Marketing Recruitment Production 89

Kivi's Nonprofit Communications Blog

FEBRUARY 18, 2021

I was recently asked to explain nonprofit marketing at its most basic level. Many people in our sector answer this question by describing what I think of as communications: Creating and distributing content to people about the nonprofit and its issues. But marketing is more strategic than that.

Marketing 78

Marketing Marketing Recruitment Nonprofits 78

Nonprofit Marketing Insights by GlobalOwls

JUNE 22, 2023

Advice for Social Media Marketing Campaigns in 2023 Social media marketing campaigns in 2023 call for a dynamic and adaptive approach. Staying ahead of the curve and adjusting strategies to current trends and consumer behaviors is crucial for marketers. It also assists in increasing brand expansion.

Marketing 144

Marketing Marketing Production Collaborations 144

Get Fully Funded

MAY 9, 2024

When it comes to reaching your nonprofit’s revenue goals, major gifts are critical. For the average nonprofit, roughly 80% of all revenue comes from only 20% of its donors—and most of these earnings are major gifts. What role should marketing play in your major gift strategy? Here’s how marketing can assist with each step: 1.

Marketing 52

Marketing Marketing Public and Nonprofit Management Participation and motivation 52

Nonprofit Marketing Insights by GlobalOwls

JANUARY 8, 2023

Email Marketing Tips for 2023. Email marketing can be a way to not only promote your products or services but also retain customers and incentivize their loyalty. . Email marketing can be a way to not only promote your products or services but also retain customers and incentivize their loyalty. . Include Videos.

Marketing 145

Marketing Marketing Production Retail 145

NonProfit PRO

NOVEMBER 11, 2021

It’s important for employers to know what prospective and current employees want in a nonprofit organization. To remain competitive in today’s market for talent, nonprofit employers would benefit from taking this opportunity to reimagine their employee value proposition with these talent attraction strategies.

Values 260

Values Nonprofits Nonprofit Organizations Nonprofit Organizations 260

NonProfit Leadership Alliance

JULY 10, 2023

Written by: Michael Ash, Ma, CNP, PCM, PMP Reading Time: 5 minutes In the wake of the COVID-19 pandemic, nonprofit organizations face unprecedented challenges, from transitioning to remote work models to addressing economic hardships, new challenges in fundraising, and community struggles.

Retention 178

Retention Psychology Public and Nonprofit Management Nonprofit Leadership 178

NonProfit Leadership Alliance

JULY 4, 2023

Recruiting top talent is crucial for any nonprofit organization, and your website is often the first point of contact between potential candidates and your organization. However, many nonprofits struggle to use their website effectively for recruitment. Marketing is often operated independently from HR departments.

Recruitment 130

Recruitment Culture Values Nonprofits 130

Get Fully Funded

NOVEMBER 6, 2023

Capturing your event via picture and video all while transforming it into marketing collateral can help you recruit volunteers, surpass your fundraising goal , and boost signups for the next one. Let’s explore some top tactics for transforming your event into marketing material. Create a robust nonprofit marketing plan.

Marketing 52

Marketing Marketing Participation and motivation Nonprofits 52

Get Fully Funded

NOVEMBER 2, 2023

Capturing your event via picture and video all while transforming it into marketing collateral can help you recruit volunteers, surpass your fundraising goal , and boost signups for the next one. Let’s explore some top tactics for transforming your event into marketing material. Create a robust nonprofit marketing plan.

Marketing 52

Marketing Marketing Participation and motivation Nonprofits 52

Nonprofit Marketing Insights by GlobalOwls

JUNE 4, 2023

Creative Ways to Use Social Media Marketing Are you looking to stand out with your Social Media Marketing Campaigns? In the ever-evolving world of digital marketing, it can often seem impossible to keep up with the latest trends. One sure way you can do that is by embracing social media marketing. So keep on reading!

Marketing 98

Marketing Marketing Values Production 98

Top Nonprofits

JANUARY 5, 2024

Nonprofits are always looking for ways to diversify their revenue and engage their donors in new and exciting ways. If you need help customizing your template, reach out to a nonprofit graphic designer for assistance. Make it clear that your bid sheets are associated with your nonprofit’s event with branded elements.

Values 105

Values Nonprofits Charitable Organizations Children 105

Top Nonprofits

DECEMBER 12, 2023

Your website is one of the most important tools your nonprofit has at its disposal. It’s a marketing, fundraising, and educational resource all in one! However, not all nonprofits use their websites to their fullest potential. Make sure your website serves its purpose and provides value to your supporters.

Education 114

Education Education Nonprofits Values 114

NonProfit Leadership Alliance

MAY 14, 2024

While large-scale events like country-wide recessions are generally out of your control, you can predict certain shifts before they happen and adjust accordingly to mitigate financial risk for your nonprofit. How can it affect nonprofits? Decreased donation value. How can nonprofits mitigate its impacts?

Fundraising 130

Fundraising Fundraising Nonprofit Leadership Technology 130

Kivi's Nonprofit Communications Blog

DECEMBER 18, 2019

Yesterday and today, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). In part 1 of this two-part blog series, we covered the first few steps of creating a Unique Value Proposition statement. Another nonprofit?

Values 60

Values Homelessness Production Nonprofits 60

Kivi's Nonprofit Communications Blog

JULY 22, 2021

I recently worked with Nonprofit Ready to create their new Marketing Essentials Certificate. This is a perfect course for beginners in nonprofit marketing or those who need to understand the value of marketing, even when it isn’t their primary job (executive directors, program managers, development staff, etc.).

Marketing 110

Marketing Marketing Fundraising Fundraising 110

NonProfit Leadership Center

OCTOBER 2, 2023

As the ultimate decision-making body for nonprofit organizations, boards of directors are responsible for guiding a nonprofit’s vision and strategy and for overseeing its financial accountability. Finding the right board members is critical to every nonprofit organization’s success. Do you have a board diversity matrix?

Nonprofit governance and management 246

Nonprofit governance and management Recruitment Nonprofit Leadership Governance 246

Nonprofit Marketing Insights by GlobalOwls

MAY 5, 2023

The Power of Authenticity in Social Media Marketing: Why Being Real Matters Authenticity is not just a buzzword. If you want to stand out from the crowd, being authentic with your Social Media Marketing is a must. So I stuck with organic & brand marketing. It’s time to add more human-touch to your marketing game!

Marketing 141

Marketing Marketing Production Values 141

Marketing for the Modern Nonprofit

APRIL 21, 2024

Chances are, your nonprofit uses its website as a central information hub. Search engine optimization (SEO) is crucial for nonprofits to increase their online visibility, attract more supporters, and raise awareness about their cause. They may even use your website to donate, sign up to volunteer, or register for an event.

Healthcare 114

Healthcare Nonprofits Charitable Organizations Recruitment 114

Kivi's Nonprofit Communications Blog

DECEMBER 17, 2019

Today and tomorrow, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). A unique value proposition (UVP) is an underutilized and really effective tool. The tips below will help your nonprofit create your UVP.

Values 54

Values Altruism and Helping Production Construction 54

Kivi's Nonprofit Communications Blog

JULY 12, 2023

Creating a nonprofit marketing budget is much like growing and tending plants – though kind of in reverse. However, if you do it all the right way, you will witness the blooming growth of your nonprofit’s impact. Your carefully nurtured marketing efforts will yield fruitful results.

Finance 73

Finance Marketing Marketing Advertising 73

Nonprofit Marketing Insights by GlobalOwls

MARCH 11, 2023

Three Tips To Gear Up Your Non-Profit Marketing How could you gear up your Nonprofit marketing? Which steps could you take to get more donors and build your Nonprofit’s brand? Following, three strategies will be explored to help maximize your marketing effectiveness this year, and in the years to come.

Non-Profits 98

Non-Profits Marketing Marketing Technology 98

NonProfit Leadership Alliance

APRIL 5, 2023

Marketing is key for your nonprofit to expand your support base, raise funds, and connect with donors. Traditionally, letters to donors have been a staple of nonprofit marketing. What types of letters should nonprofits write? Plus, many volunteers get involved in other ways, such as donating and attending events.

Nonprofits 130

Nonprofits Values Nonprofit Leadership Retention 130

NonProfit Leadership Center

MARCH 6, 2023

Here at the Nonprofit Leadership Center, we believe spring is the perfect time to make plans for your personal and professional development. Writer Leo Tolstoy once said that “spring is the time of plans and projects.” We’ve launched 17 (yes, 17!!!!) REGISTER NEW! HINT: It’s more than just having a DEI statement.]

Nonprofit governance and management 290

Nonprofit governance and management Culture Leadership Nonprofits 290