The Agitator

MARCH 7, 2017

Target Marketing magazine conducted a year-end survey of 725 marketers (including readers of FundraisingPro ) in December, asking how they would be spending their marketing dollars in 2017. I looked in particular at expected spending on retention. The preferred channels for retention investment were email.

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NonProfit Hub

NOVEMBER 26, 2020

Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period. With concrete retention strategies, you can make the most of increases in new donors. Here are the essentials to keep in mind when building or updating your nonprofit’s donor retention strategy.

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Nonprofit Marketing Insights by GlobalOwls

DECEMBER 8, 2023

AI-Powered Strategies: Improving Small Business Efficiency and Client Retention in the Digital Age Artificial intelligence (AI) is all the rage — the share of startup funding dedicated to AI-focused companies doubled in 2023. As a business owner, you might wonder if this is a fad or if this new industry can help your business succeed.

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NextAfter

JUNE 9, 2023

In fact, according to data from the Fundraising Effectiveness Project, donor acquisition, dollars, and donor retention rates fell YoY in 2022. 1 – Recognize the power of acquiring a donor’s email address One way to increase retention is to acquire an email for a donor who only gives offline. We’ve dubbed this the COVID Bump.

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Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. As mentioned above, supporting a direct mail campaign with digital appeals maximizes response rates, which means you should also look for a system that offers payment processing, email marketing, and website integrations.

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Nonprofit Marketing Insights by GlobalOwls

APRIL 26, 2024

Marketing Case Studies: How To Use Data-Driven Marketing To Boost Sales Are you frustrated by flatlining sales and digital marketing campaigns that miss the mark? This article will explore how to leverage these powerful tools to unlock your full digital marketing potential. You’re not alone.

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Care2

DECEMBER 20, 2022

As a nonprofit professional, you’re likely always thinking about ways to improve your supporter retention rate. Your retention rate measures how many supporters (donors, volunteers, ambassadors, community partners, etc.) continue helping your nonprofit over time.

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NonProfit Hub

JUNE 12, 2020

Start boosting your donor retention rate by focusing on those who are just giving to your nonprofit for the first time. Why First-Time Donor Retention is Important. New donor retention plays a major role in your overall retention rate. This has a lot to do with the power behind a second donation. Call your new donors. .

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NextAfter

JUNE 9, 2023

In fact, according to data from the Fundraising Effectiveness Project, donor acquisition, dollars, and donor retention rates fell YoY in 2022. 1 – Recognize the power of acquiring a donor’s email address One way to increase retention is to acquire an email for a donor who only gives offline. We’ve dubbed this the COVID Bump.

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Nonprofit Megaphone

AUGUST 1, 2022

Donor retention is one of the most prevalent challenges for nonprofits. Donor data is a powerful source of information for donor retention strategy. Email marketing . Online Presence for Donor Retention. We recognize that donor retention can be time-consuming for nonprofit teams who may already be stretched thin.

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The Agitator

MARCH 30, 2014

Here are some suggestions about using videos to encourage retention from Peter Reynolds at For the Record Productions in Toronto, relayed via fundraising firm Hilborn. communications creativity donor retention email marketing loyalty online fundraising online video premium' Peter provides links to example videos of each type.

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The Agitator

JANUARY 16, 2017

As much as you might hope for relief from the subject, count on The Agitator to talk more retention, retention, and more retention in 2017! And within retention, a critical sub-theme … donor (customer) service and experience.

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NonProfit Hub

DECEMBER 13, 2019

This means that your nonprofit must first master the art of effective donor retention. . There are several reasons donor retention is so important for nonprofits: First, it’s much less expensive to ask a donor to give again than to perform enough outreach to acquire a new donor. . Personalize marketing outreach. .

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Nonprofit Marketing Insights by GlobalOwls

DECEMBER 28, 2022

5 Tips and Trends for Nonprofit Marketing Strategy. Check out these 5 trends that can shape your Nonprofit Marketing Strategy. Marketing is one of the most challenging aspects of running a nonprofit organization. . Before we discuss the strategies for nonprofit marketing, let’s discuss the challenges: .

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Clairification

JANUARY 8, 2024

Yet too few organizations make the effort to operationalize this construct into their fundraising and marketing planning. Donor retention guru Professor Adrian Sargeant has spent 20+ years researching the relationship between trust, philanthropy and continued donor commitment. You should. Trust must be earned, and it can be fragile.

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Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner.

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Bloomerang

JUNE 26, 2023

of respondents stating they planned to use email marketing in 2023. Use email campaigns to connect with donors and raise more funds Here are a few ways you can get started and make the most out of your nonprofit’s email marketing strategy. Reach out and grow your donor network with Bloomerang’s built-in email marketing tool.

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Nonprofit Marketing Insights by GlobalOwls

APRIL 26, 2024

The integration of ecommerce analytics into daily operations enables retailers to make data-driven decisions quickly , adapting to market trends and consumer behaviors as they occur. This understanding is key to customizing strategies for both acquisition and retention, activities that go hand-in-hand with sustained profitability.

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The Agitator

AUGUST 19, 2013

I’m just about finished with my book — Retention Fundraising – that will be headed to the publisher at the end of this week. Most fundraisers continue to believe that ‘retention’ is some fuzzy, nice-nice concept where prompt ‘thank you’ notes on nice pink or expensive ivory.

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Volunteer Match

FEBRUARY 19, 2024

Taking the time to recognize volunteers is essential to increasing retention and recruiting new supporters. As your nonprofit’s online hub, your website can be an effective marketing tool for showing volunteer appreciation and engaging with volunteers year-round.

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Marketing for the Modern Nonprofit

DECEMBER 7, 2023

Guest post by Ann Fellman, Chief Marketing Officer at Bloomerang Every year, nonprofits are required to file Form 990 with the IRS to provide financial information and maintain tax-exempt status. To leverage your annual report as a truly effective marketing tool, keep the focus on your supporters and community members.

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iMarketSmart

MARCH 19, 2018

The market/sector has been ‘flooded’ with people talking about donor retention for many years now. Many of them make money selling software and services that supposedly help fundraisers improve their donor retention. Yet after all their talk, the statistics say that donor retention just keeps going down.

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The Agitator

OCTOBER 9, 2013

Yesterday Roger delivered the latest gloomy news about donor retention rates. Gloomiest of all is the fact that overall retention rates have fallen from 50% to 39% over the past seven years, as reported by the AFP/Urban Institute’s 2013 Fundraising Effectiveness Project Survey.

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The Agitator

OCTOBER 14, 2013

Yesterday I complained … only ONE retention superstar had responded from our Agitator audience — Colorado Public Radio. Jonathon Grapsas at Flat Earth Direct in Australia has been working on retention amongst clients who do much of their donor acquisition via face-to-face solicitation. Average year.

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The Agitator

MARCH 18, 2013

Eastern we’ll host the Agitator/DonorVoice Webinar on Retention. We now have 821 folks registered, a healthy sign of the concern over retention among Agitator readers. These include: Focusing on our two core messages that matter most to retention, not the other four. Join our retention webinar today. Registration is free.

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Kivi's Nonprofit Communications Blog

APRIL 14, 2023

Let’s look at the most helpful articles, posts, and tips for nonprofit marketers. Try Boosting Your YouTube Views and Retention With Playlists. Enchanting Marketing answers the question What Is Good Writing? Trends and Tips for Perfecting Your Video Marketing It’s April. Use YouTube? Lights, Camera, Conversion!

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NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

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Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 19, 2023

AI and the Omni-Channel Marketing Ecosystem: A Comprehensive Guide In today’s rapidly evolving digital landscape, businesses are facing the challenge of reaching customers across a multitude of channels and devices. In the modern marketing landscape, omni-channel is no longer a luxury but a necessity.

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Kivi's Nonprofit Communications Blog

APRIL 12, 2023

Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? A few quick stats: Hubspot reported that 83% of video marketers claimed that they had generated leads with the help of video content. And rightly so. That’s certainly not a small number.

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The Agitator

OCTOBER 2, 2013

direct mail direct marketing donor retention DonorVoice fundraising loyalty marketing metrics research premium' But when it comes to fundraising there are some myths.

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The Agitator

OCTOBER 23, 2012

Last year new donor retention was only 27%! That’s why my eyes brightened as I thumbed through the week’s press releases only to discover that Jay Love, the founder of eTapestry, has launched an online constituent relationship management system (CRM) to help small and mid-size nonprofits focus on engagement and retention.

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Nonprofit Megaphone

APRIL 17, 2023

However, like any organization, nonprofits need to market themselves effectively to reach their target audience and achieve their goals. One of the most effective ways to optimize your nonprofit marketing strategy is by using data-driven decisions.

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Marketing for the Modern Nonprofit

FEBRUARY 22, 2023

What if you could double your donor retention rate? Since Amy implemented Bloomerang and started tracking donor retention they have gone from an average of 26% to 46%. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. Even as a small shop nonprofit?

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The Agitator

SEPTEMBER 12, 2012

The Agitator is gratified by this report from Fundraising Success indicating that retention mailings have grown by 16% from 2010 to 2011. Check our postings under 'donor retention'.]. As Ethan Boldt observes: “…fundraisers are putting more emphasis on keeping the donors they have on their rolls.” ” Hallelujah!

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Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

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The Agitator

JUNE 16, 2016

Chapter 9 of my book, Retention Fundraising: the art and science of keeping your donors for life, focuses on ‘Barriers to Retention’ The top two barriers? The real killers? #1: 1: Silos and #2: False Attribution. Those who work in organizations with more than one department are familiar with silos.

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The Agitator

AUGUST 27, 2012

Acxiom was surveying corporate marketers, but the case made regarding customer retention and how to build it applies 100% to fundraisers, and the refrain is the same as we all hear in the nonprofit sector … there’s a lot more talk than action. 60% spend less than 20% of their marketing budget on retention.

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