Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 10, 2022

How to Ensure Your Brand’s Value Proposition Resonates with Site Visitors. How do you ensure your Brand’s Value is experienced and felt as quickly as possible? A good value proposition will help you convey that message. Clarity and effective value are the top characteristics of every value proposition.

Values 143

Values Production Psychology Associations 143

NonProfit Leadership Alliance

OCTOBER 20, 2022

But because of their small size and private nature, they’re still unknown to many people who could get value from them. And their regular and carefully structured meetings ensure that members take time to think about important issues and discuss them productively” (Groysberg and Halperin).

Values 185

Values Public and Nonprofit Management Leadership Nonprofit Leadership 185

Stanford Social Innovation Review

JANUARY 22, 2024

One part of the problem is structural: Because industry value chains are both fragmented and globalized, even organizations that operate on a global scale find it difficult to effect change in conservation, at the industry level. Examples abound. A second part of the problem is that consumption is driven by unsustainable desires.

Values 131

Values Production Activism Retail 131

NonProfit Leadership Alliance

MARCH 19, 2025

If employees feel disconnected or isolated from their peers, their productivity, willingness to collaborate, and job satisfaction may suffer. They miss deadlines and lose productivity. Helping the employee adjust their schedule to work when theyre most productive. They withdraw from their peers. Nonprofit work is fast-paced.

Participation and motivation 132

Participation and motivation Health Nonprofit Leadership Volunteerism 132

Selfish Giving

JANUARY 29, 2025

Incorporate personalized updates, live conversations, and tailored messaging to make partners feel valued. Use AI for efficiency, but ensure the final product has a human touch, especially in communications and creative outputs. Integrate human interaction with tech to maximize impact at customer-facing points (e.g.,

Values 130

Values Environmental Technology Children 130

Stanford Social Innovation Review

OCTOBER 10, 2023

In this sense, many international development philanthropies are neglecting the most powerful route to prosperity: productive employment in a thriving economy. Historically, these resources have only materialized when countries have achieved massive expansions of economic productivity and opportunity. The empirical record is clear.

Production 132

Production Entrepreneurship Agriculture Education 132

Fundraising Leadership

OCTOBER 31, 2024

Read more in Take The Lead on women in politics That stress and political anxiety can lead to reduced productivity at work, extended absences from work, breakdown of collaboration across teams, and a failure to produce required outcomes and meet deadlines. “In APA’s 2024 Stress in America survey, 77% of U.S. Why is this so important?

Public and Social Policy 117

Public and Social Policy Participation and motivation Non-Profits Culture 117

Nonprofit Marketing Guide

FEBRUARY 18, 2021

Marketing is all about communicating what’s called the “value exchange.” In the business world, corporations communicate the benefits of their products, then customers exchange money for those products. Sometimes the product is something you can hold like a pair of shoes and sometimes it’s an experience, like a concert.

Marketing 229

Marketing Marketing Recruitment Nonprofits 229

Pam Moore

APRIL 30, 2025

The most future-ready brands know how to: Use AI to enhance performance Center their messaging on connection and values Elevate their teams with performance training and a growth mindset Whether you're leading a Fortune 1000 team or scaling a personal brand on LinkedIn, the fusion of mind + machine is what creates lasting impact.

Marketing 120

Marketing Marketing Culture Values 120

Nonprofit Marketing Guide

OCTOBER 13, 2021

Many of us are working within a culture based in White Supremacy values that rewards quantity of work over quality of work. If they had to choose, do they prefer an on-time deliverable or an error-proof final product? What does their boss value the most in regards to work? . Knowledge is power. Communicate Out.

Culture 315

Culture Values Production Energy 315

Bloomerang

DECEMBER 12, 2024

When and wherever possible, a face-to-face meeting held at the convenience of the prospect is the most productive starting point. Instead, the focus is on active listening and learning everything possible about the donor prospects values, priorities, and needs. The issue of money is set aside entirely.

Fundraising 107

Fundraising Fundraising Values Philanthropy 107

Blue Avocado

JULY 16, 2024

If you would like to take your performance appraisal process to the next (and highest) level, it is necessary to incorporate your organization’s values into the system. It is only by identifying your organizational values, communicating them, and then holding employees accountable for them that you will truly achieve world-class performance.

Values 86

Values Public and Nonprofit Management Management Culture 86

Nonprofit Marketing Insights by GlobalOwls

MARCH 21, 2024

Optimizing SaaS Product Pages: A Practical SEO Guide In today’s world, having an online presence is crucial for businesses, especially for software as a service (SaaS) companies. The product pages of SaaS products play a role in attracting customers and persuading them to take action.

Production 95

Production Values Education Education 95

Nonprofit Marketing Guide

FEBRUARY 18, 2021

Marketing is all about communicating what’s called the “value exchange.” In the business world, corporations communicate the benefits of their products, then customers exchange money for those products. Sometimes the product is something you can hold like a pair of shoes and sometimes it’s an experience, like a concert.

Marketing 198

Marketing Marketing Recruitment Nonprofits 198

NonProfit Quarterly

JANUARY 18, 2024

So it is with our behaviors and our values: our deeply ingrained patterns of behavior are fueled by values deep below the surface. Sometimes, without our conscious awareness, these values driving our patterns of behavior sprout from the seeds of White supremacy, patriarchy, and colonialism. She is experiencing chronic burnout.

Values 121

Values Culture Race and Ethnicity Leadership 121

The NonProfit Times

JANUARY 9, 2025

Regular training, open conversations, and diverse leadership help everyone feel respected and valued. Public recognition through newsletters or social media can also boost morale and show prospective hires that your organization values its people. Make diversity, equity, and inclusion part of your organizations DNA, not just buzzwords.

Public and Nonprofit Management 98

Public and Nonprofit Management Culture Recruitment Insurance 98

Blue Avocado

NOVEMBER 12, 2024

. — Gary McGeough from Bristol Organizations Committed Team Players, Capable of Collaborating Effectively I seek individuals who are genuinely passionate about our mission and show a strong belief in our values and goals. They should be dedicated to serving our community and willing to go the extra mile to make a positive impact.

Ethics 113

Ethics Nonprofit governance and management Collaborations Children 113

Selfish Giving

JULY 12, 2023

Here's what I got back from ChatGPT: Email Subject Line: Unite for a Cause: Ignite Your Brand with Friends of Minuteman National Park Dear [Company Name], I am reaching out today to present an exciting opportunity that aligns perfectly with your company's values and objectives. The April Fools stunt that turned into a real product.⌚️

Production 130

Production Food Associations Education 130

NonProfit Quarterly

APRIL 3, 2024

DC’s landmark Tenant Opportunity to Purchase Act (TOPA), well-funded Housing Production Trust Fund, and Small Building Program provide a framework to support buildings from acquisition through to renovation. Even though Washington, DC, has lost many affordable housing units, its community ownership legislation has helped stem the tide.

Values 137

Values Public and Nonprofit Management Construction Finance 137

NonProfit Leadership Center

JUNE 24, 2024

But, working longer, faster and harder is no longer the answer to enhance productivity or improve overall performance. Self-awareness creates more trusting and productive work environments while also ensuring leaders are better equipped to manage stress and stay calm and clear in the midst of external stressors.

Psychology 255

Psychology Ethics Leadership Culture 255

NonProfit Leadership Alliance

DECEMBER 21, 2022

Organizational storytelling capitalizes on our storytelling nature so our workplaces are healthier, our ideas are more vibrant, our stakeholders are more committed, our products are better, and our customers are more loyal. . What are your values? . It’s the intersection of beliefs and values, and actions and behaviors. .

Communication 234

Communication Public and Nonprofit Management Values Nonprofit Leadership 234

Stanford Social Innovation Review

JANUARY 14, 2025

The AJH Foundation and ActionAid UK have adopted this model and speak highly of its effect on organizational culture and productivity. Our positive experiences with co-leadership confirms the many published articles and consultations that praise the practice. Trust Is Essential All our co-leaders have been recruited internally.

Leadership 105

Leadership Civil Society Culture Children 105

Pam Moore

DECEMBER 13, 2024

Build a Brand With Soul Your brand isnt just a logo or a tagline; its the essence of who you are and the value you bring. To position yourself as the go-to expert, you need to create consistent, high-value content that speaks directly to your audiences challenges, dreams, and desires. Authority is built one piece of value at a time.

Values 148

Values Culture Production Foundations 148

Nonprofit Tech for Good

APRIL 14, 2025

They often burden organizations with high technical debt, substantial engineering resources, and usability challenges for non-technical staff, not to mention inflated costs during the lifetime of ownership as licenses for new products or solutions are sold to organizations.

Nonprofit Administration and Development 89

Nonprofit Administration and Development Technology Collaborations Production 89

NonProfit Leadership Alliance

JANUARY 8, 2025

This means that nonprofits increasingly recognize the value of being active players in connecting with key stakeholders ahead of their campaigns and want to be involved in laying a strong foundation for campaign success.

Leadership 130

Leadership Nonprofit Leadership Activism Production 130

NonProfit Quarterly

MAY 12, 2025

In this series, The Unexpected Value of Volunteers , author Jan Masaoka takeson the underappreciated topic of volunteerism, provides some unexpected ideas, and points the way toward a public policy agenda on volunteerism. There are multiple aspects of value here. Image credit: Digits.co.uk.

Nonprofit governance and management 93

Nonprofit governance and management Volunteerism Volunteerism Public and Nonprofit Management 93

Bloomerang

JANUARY 22, 2025

Send out mission and vision statements for review, as well as culture statements and core values. A smooth, stress-free event sets the stage for productive conversations and meaningful outcomes. Send out all key documents for review: budget, financial statements, key fundraising statistics. Select a top-notch facilitator.

Collaborations 113

Collaborations Energy Activism Culture 113

Bloomerang

MARCH 31, 2025

Nonprofit clients benefit from easier budgeting, avoid cost overruns (such as when a consultant bills more hours than expected), and be confident in the work product they will be receiving. Pricing varies widely so focus on value Grant consulting services, fees, and fee structures vary widely. Focus on the value you add.

Values 81

Values Management Culture Production 81

Selfish Giving

MAY 19, 2021

Instead of offering to donate a percentage of sales with each purchase, product packaging promotes a $100,000 company gift and suggests other ways to support the troops. ?? Nonprofits want to welcome these donors but need to figure out how to handle assets that can tank in value overnight. A great mix of old and new in this program.

Children 227

Children Food Associations Management 227

Nonprofit Marketing Guide

MAY 6, 2021

Nonprofits are also very often championing particular points of view, values, or policies related to their missions. Oftentimes, they need A LOT of communications and marketing support in order to get people to use or otherwise participate in those programs and services. That too is another post.

Communication 338

Communication Nonprofit governance and management Fundraising Fundraising 338

Nonprofit Marketing Guide

AUGUST 10, 2020

” But then I keep scrolling and see diet plans, organizational tips, fancy recipes, makeup tutorials, and productivity hacks. You always have value. And I love it. I see it and think “Heck yeah, I am enough!” And I think “Oof. Am I enough?” So keep your goals and strive for more. You Are Enough.

Values 183

Values Production 183

Nonprofit Marketing Guide

MARCH 8, 2023

I place a great deal of self-worth on my productivity and ‘usefulness’ in a workplace.” “I Lack of Understanding About the Strategic Value of Communications Work Related to the organizational culture response is how others in the organization, from leadership on down, perceive the role of communications. FTE or less.

Communication 262

Communication Culture Ethics Nonprofits 262

NonProfit Leadership Center

JUNE 17, 2024

These stories can appeal to potential employees’ values and emotions. Talk to your staff to ensure they feel valued and fulfilled. Often ROWE leads to higher productivity, lower time costs, and higher job satisfaction. This should be both an internal and external component of your content marketing strategy.

Retention 215

Retention Culture Nonprofit Leadership Leadership 215

Fundraising Coach

NOVEMBER 22, 2024

personal information such as interests, values, and family ties. In addition to leveraging these platforms, simply googling your prospects and checking out their social media profiles can give you a better sense of their interests and values.

Ethics 64

Ethics Values Production Retention 64

Stanford Social Innovation Review

MAY 13, 2025

This reality shouldn't justify exploitation but rather highlight that our current economic systems fail to value forms of labor that are critical for community health. Art is work, however, it isn't entirely the same as other jobs; like caregiving or community work, many artists are compelled to create whether theyre paid or not.

Public and Social Policy 116

Public and Social Policy Culture Health Non-Profits 116

Ann Green

APRIL 12, 2023

Whether you’re communicating the value of workplace giving to donors or explaining the importance of your nonprofit’s afterschool programs, use a story to bring the information to life. Your organization’s mission and values won’t resonate with every prospect, which is just a fact that fundraisers must accept.

Nonprofits 312

Nonprofits Values Fundraising Fundraising 312

Candid

OCTOBER 16, 2024

In this age of digital overload and short attention spans, nonprofits that want to raise more money will instead create and sustain authentic, productive, long-term relationships with a network of individuals, corporate executives, government representatives, and/or impact investors.

Fundraising 98

Fundraising Fundraising Governance Nonprofits 98