Kivi's Nonprofit Communications Blog

JULY 12, 2023

You have to ensure you have all the right ingredients and components necessary to help your activities grow and flourish. We also need to show impact and return on investment (ROI) for our marcomm activities and your budget is the starting point for that. Could be something to look at next go around.

Finance 73

Finance Marketing Marketing Advertising 73

The Charity CFO

SEPTEMBER 22, 2022

In fact, government grants provide up to 10x more money to nonprofits than private foundation grants (see below). Private Foundation Grants. While government grants may dwarf gifts from private foundations , foundations still gave over $90 billion in 2021, so there is plenty of foundation money to go around!

Nonprofit governance and management 98

Nonprofit governance and management Governance Public and Nonprofit Management Nonprofits 98

Nonprofit Marketing Insights by GlobalOwls

MARCH 12, 2024

For example, an AI-powered targeting algorithm may inadvertently exclude certain demographic groups from seeing job advertisements or financial services offers, perpetuating existing disparities in access to opportunities. To mitigate algorithmic bias in marketing, companies must adopt practices that promote fairness and inclusivity.

Ethics 52

Ethics Marketing Marketing Culture 52

Fundraising Coach

JUNE 22, 2023

But there are many more ways people can align with their values now. Rather than only having the option of giving to a nonprofit, now they can buy products or participate in activities that stand for the same values. And a group of people, companies, and foundations fund it. A board of individuals directs the nonprofit.

Nonprofits 110

Nonprofits Advertising Governance Values 110

Stanford Social Innovation Review

MARCH 6, 2024

Meshers” join the community for free to get information from peers about starting and growing their businesses; to advertise; and to meet customers, mentors, and suppliers. Posts and comments by women have almost doubled, and female users are far more active in group activities and network-building on the platform.

Production 98

Production Retention Finance Entrepreneurship 98

Nonprofit Tech for Good

AUGUST 9, 2021

Since then it has grown from 106 million active monthly users to 310 million active monthly users. In the age of monetizing social media through algorithms and paid advertising revenue models, getting two clicks per 100 followers is generous. For the first 13 years of its existence, growth was slow but steady.

Public and Social Policy 144

Public and Social Policy Nonprofits Activism Leadership 144

Pam Moore

MARCH 2, 2020

Digital and social marketing are powerful mediums to help marketers attract, inspire and activate their audiences. Brands that activate their audiences powered by authentic human emotional connection will win in this new era. You are there to serve your audience meaningful value, period! However, times are changing drastically.

Marketing 78

Marketing Marketing Activism Advertising 78

Pam Moore

MARCH 2, 2020

Digital and social marketing are powerful mediums to help marketers attract, inspire and activate their audiences. Brands that activate their audiences powered by authentic human emotional connection will win in this new era. You are there to serve your audience meaningful value, period! However, times are changing drastically.

Activism 78

Activism Advertising Foundations Marketing 78

Nonprofit Marketing Insights by GlobalOwls

MAY 20, 2023

This information will enable you to refine your messaging, identify the most suitable marketing channels, and tailor your launch activities to resonate with your ideal customer profile. This knowledge will empower you to position your product effectively and highlight its value to potential customers.

Production 52

Production Activism Values Advertising 52

Marketing for the Modern Nonprofit

OCTOBER 2, 2023

This quick start guide will give you the foundational knowledge to dive straight in and get creative with your supporter outreach. Understanding the Google Ad Grants Program While once out of reach, nonprofits can now use paid advertising for free through the Google Grants program. Use active language. We’re here to help!

Marketing 62

Marketing Marketing Advertising Participation and motivation 62

Pam Moore

OCTOBER 18, 2016

The worst part is that the primary idea and foundation this person offered was to leverage content from other people. What happened to providing value to your readers, listeners and views by… being unique? 10 Ways to Activate Your Audience (episode 124). being relevant? solving problems? providing solutions? episode 90).

Advertising 167

Advertising Foundations Leadership Law 167

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 12, 2023

Within the vast landscape of SEO services, understanding the true value of organic search is essential. Organic search results are listings on search engine pages that appear due to their relevance to the search terms rather than advertisements. After all, organic search holds the power to drive sustainable growth.

Advertising 52

Advertising Values Production Foundations 52

Nonprofit Marketing Insights by GlobalOwls

AUGUST 3, 2023

AI will probably not replace you as an Advertising Marketer, but someone that uses AI and other marketing tools more efficiently might. Introducing the Future of Advertising: Unleash the Power of AI-Powered Ad Copy Generators! This means your ad copy only gets better over time, ensuring maximum ROI for your advertising efforts.

Advertising 52

Advertising Marketing Marketing Technology 52

Nonprofit Marketing Insights by GlobalOwls

MARCH 31, 2024

Themes also connect deeply held values around meaningful causes that resonate attendees and build authentic engagement – like sustainability, inclusion, community support and more. And finally diverse advertising also assists discovery – promoted social posts target interest-based buyer personas optimized for conversion actions.

Technology 52

Technology Production Advertising Values 52

Pam Moore

JUNE 9, 2019

The best way to attract your ideal customer which will create energy, mutual joy and value is letting your true colors shine. Know your value. When you are crystal clear on the value you serve your ideal audience and customers, you will pop out in a crowd to them in a positive way. Be authentically you. Invest in the humans. .

Advertising 105

Advertising Energy Values Marketing 105

Pam Moore

DECEMBER 7, 2017

It's time to get 100% proactive to take the time to plan and ensure every piece of content is providing massive value for your audience and aligns clearly to your business goals and objectives. It is content that delivers value, context and inspires the reader, viewer or listener to open, click, read, listen, share and even buy from you.

Marketing 167

Marketing Marketing Public and Social Policy Values 167

Fundraising Coach

JUNE 22, 2023

But there are many more ways people can align with their values now. Rather than only having the option of giving to a nonprofit, now they can buy products or participate in activities that stand for the same values. And a group of people, companies, and foundations fund it. A board of individuals directs the nonprofit.

Nonprofits 52

Nonprofits Advertising Governance Values 52

NonProfit Hub

NOVEMBER 26, 2020

This is an essential foundation for strategic retention, as smarter data makes it easier to identify problem areas where donors might be slipping away. Actively tracking your retention is important beyond campaign-to-campaign considerations, too. Start tracking your retention rates.

Retention 74

Retention Associations Advertising Activism 74

Ann Green

MARCH 11, 2021

If you want to leverage your own site as a donor engagement tool, make sure to follow these five tips: Review general website development best practices Integrate your site with other nonprofit solutions Advertise your upcoming campaigns and events Add consistent content to your blog roll Consider starting an online webinar series.

Advertising 89

Advertising Nonprofits Recruitment Health 89

Nonprofit Marketing Insights by GlobalOwls

MAY 11, 2023

Businesses can identify market trends, analyze customer behavior, and track competitor activity by collecting and analyzing data from various sources. Identifying market trends is a foundation for developing effective marketing strategies that resonate with customers and drive long-term success.

Marketing 52

Marketing Marketing Activism Production 52

Pam Moore

AUGUST 7, 2018

” Yes, the social networks have a lot of power given the billions of active users they have visiting their platform on a daily basis. There are foundational requirements that are true for any size business in any industry. However, business leaders and marketers are still in the driver seat. Social media is not rocket science.

Marketing 149

Marketing Marketing Technology Values 149

Nonprofit Megaphone

JUNE 17, 2022

This method takes advantage of Facebook’s usefulness as a social media, networking, and advertising platform. Instead, they want to support their friend or family member in their challenge, and may therefore only take a cursory glance at the nonprofit to ensure that their values align with theirs. Phase 1: Preparation. Group Header.

Public and Nonprofit Management 52

Public and Nonprofit Management Nonprofit Administration and Development Activism Energy 52

Bloomerang

AUGUST 21, 2023

Let’s not forget the need to identify new donors, donors who are value-aligned with your mission. I estimate that between $5,000 to $20,000 is spent annually on recognition activities by most nonprofits, more if you’re in a major campaign. Should your fundraising messaging be apolitical, or should your values shine through?

Fundraising 75

Fundraising Fundraising Finance Retention 75

EveryAction

JULY 18, 2018

A strong fundraising strategic plan starts with a solid foundational case statement. Create a detailed outlook of the costs associated with your campaign: financial, allocated staff time, advertising/promotion costs, vendor contracts, startup costs, etc. See Asset Inventory for details.). Exploring funding source prospects.

Fundraising 107

Fundraising Fundraising Nonprofits Foundations 107

Stanford Social Innovation Review

NOVEMBER 17, 2022

Corporations have jumped on the social impact entrepreneurship bandwagon full hog, often sponsoring pitch contests with promises of cash prizes and commitments to champion women or BIPOC-led companies in their advertising. What about public sector funds or foundation grants? But the premise of these events seemed odd.

Public and Social Policy 108

Public and Social Policy Social Enterprise Social Enterprise Non-Profits 108

Pam Moore

AUGUST 7, 2018

” Yes, the social networks have a lot of power given the billions of active users they have visiting their platform on a daily basis. There are foundational requirements that are true for any size business in any industry. However, business leaders and marketers are still in the driver seat. Social media is not rocket science.

Technology 60

Technology Marketing Marketing Values 60

iMarketSmart

APRIL 10, 2023

This then permits questions that: Connect the donor’s identity (history, people, and values) with the cause, the charity, or the project [ Original Identity → Challenge ] Define a personally meaningful victory [ Victory → Enhanced Identity ], and Make a challenge that promises the victory [Challenge → Victory ]. What does this look like?

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52

Getting Attention

APRIL 17, 2014

You’ve probably noticed the raging discussion about the value (or not) of Facebook for all organizations (profiteers too)—it even made the most mainstream ever Time magazine. Nancy: What is the value in nurturing a brand page/community for orgs on Facebook? NAY, IN MOST CASES. Have a plan. Do you want more website traffic?

Nonprofits 89

Nonprofits Advertising Values Communication 89

Fundraising Coach

APRIL 2, 2014

We are entrepreneurs, very much grounded in the reality that people pay other people for goods and services of value. We needed to produce something of value that people could purchase while we were hiking. We''re a family, self employed sole proprietors, fundraising isn''t within our normal activities. A strong foundation.

Production 102

Production Non-Profits Foundations Advertising 102

Nonprofit Marketing Insights by GlobalOwls

MARCH 27, 2024

A Notable Digital Footprint – The Foundation Creating a notable digital footprint begins with a foundational step: establishing a strong online presence through a professionally designed website. The role of SEO in this digital foundation cannot be overstated. A robust online presence extends beyond the website.

Marketing 52

Marketing Marketing Advertising Foundations 52

Nonprofit Marketing Insights by GlobalOwls

MARCH 4, 2021

A special guest post from Ryan Biddulph to help nonprofits assess the value of running an active blog and interact with influencers. Blogging gives you a cost-effective, powerful way to spread the word without breaking the advertising bank. How Can Nonprofits Benefit from Blogging. Learn how nonprofits can benefit from blogging.

Energy 145

Energy Social Enterprise Social Enterprise Advertising 145

Bloomerang

AUGUST 21, 2021

CFRE will explain how fundraisers can persuade ‘powers that be’ that they should actively promote legacy giving, even (especially) now. In addition to being super active in her San Francisco nonprofit community, she also does a lot, including teaching a CFRE class. Claire Axelrad, J.D., Claire: Absolutely. Steven: All right, cool.

Public and Social Policy 131

Public and Social Policy Insurance Values Psychology 131

Bloomerang

JANUARY 29, 2024

If your nonprofit offers memberships to engage supporters more deeply in your organization’s activities, you need robust software to keep your program organized. This builds stronger connections with members and shows them the value of your program. Here’s our roadmap: What is membership software for nonprofits? transaction fee.

Public and Nonprofit Management 80

Public and Nonprofit Management Associations Management Nonprofits 80

Bloomerang

SEPTEMBER 12, 2021

My goal here is to give you as much value as possible in lots of different ways. You’ve been super active in the chat. That means you’ve got a good foundation to build on some of these other strategies we’ll talk about. That value proposition, what kind of value are you bringing to the table?

Fundraising 82

Fundraising Fundraising Values Communication 82

Nonprofit Tech for Good

MAY 18, 2020

One of our clients, the COPD Foundation , has a free screening tool that individuals can use to determine if they are at risk for COPD. . Advocating by galvanizing grassroots activism, signing petitions, and contacting elected officials. Each active campaign in your account must have at least two active ad groups.

Nonprofit governance and management 132

Nonprofit governance and management Public and Nonprofit Management Advertising Activism 132

Selfish Giving

JANUARY 13, 2021

On January 15, Thomas' Bagels will hand over $100,000 and the reins to their social media channels and all media advertising on Hulu to the nonprofit Operation Warm for a National Bagel Day takeover. Corporate Partnerships Activation Supervisor, McDonald's Corporation , Chicago ($51k - $71k) 2. Partnership Notes 1. This is a cool idea.

Advertising 130

Advertising Food Associations Management 130

Bloomerang

SEPTEMBER 3, 2021

Personalized communications allow your organization to build relationships with your supporters, providing them with the activities and opportunities most suited to their interests. . You should also reach out to find new and interesting ways to keep your supporters involved with your organization’s mission and activities.

Retention 115

Retention Nonprofit governance and management Communication Construction 115