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Mastering Donor Engagement: Strategies for Nonprofit Fundraising Success

The Charity CFO

Understanding Donor Motivations: Key to Effective Fundraising The conversation then shifts to the significance of donor understanding. Erin highlights the need for nonprofits to know their donors well and comprehend what they’re trying to accomplish through their support.

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Nonprofit Radio for December 9, 2024: The Art & Science Of Fundraising

Tony Martignetti

James Misner:The Art & Science Of Fundraising James Misner explains what he sees as the right and left brain activities of your nonprofits fundraising. There are relationships and data; stories and metrics; motivations and outcomes; emotions and systems; and, more brain interactions.

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Should Nonprofits Ask for Money Less Often?

iMarketSmart

With more communication, you can send out polls, inspiring stories, updates on active projects and campaigns, and other non-fundraising content that supporters appreciate. For example, if you only send a few emails per year and one letter, youre going to probably ask for money every time, because its your only chance to do so.

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3 Reasons Why Wealthy People Won’t Give to Your Nonprofit at a High Level

iMarketSmart

According to award-winning researcher Dr. Russell James , the number one predictor of charitable giving, by far, is when social-emotional outcomes related to giving become activated in the mind of the donor. How do you help wealthy people activate these outcomes? When you can do this, donors will feel understood and heard.

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What are environmental donors thinking?

Care2

A new social media analysis by Impact Social, on behalf of Care2, has uncovered which issues most concern and motivate American donors to environmental causes. The next step was to design a large list of search terms and phrases related to environmental topics like policies, new technologies, activism, and protections.

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Segmenting Donors for Communication: How Research Can Help

NonProfit Leadership Alliance

What are your donorsmotivations for supporting you? What demographic or engagement markers do these donors share? Getting to the bottom of these questions will allow you to better understand your donors and how to best reach them. Ask active small-value recurring donors to take their impact to the next level.

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Thinking About Donors as Customers

Bloomerang

Consider the American real-estate agent who recently tried to change my mind about the neighborhood I preferred just because he had an active listing somewhere else! Innovative fundraising researcher Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, says, “Nonprofits are a means to an end for the donor.