iMarketSmart

JUNE 14, 2023

Major gifts fundraising is a job that requires an advanced set of skills. The fastest and more reliable way to build this advanced major gifts fundraising skillset is to take our groundbreaking eCourse – Donor Story: Epic Fundraising. Donor Story: Epic Fundraising will help you achieve all that.

Nonprofit Administration and Development 52

Nonprofit Administration and Development Fundraising Fundraising Donor Motivation 52

Bloomerang

DECEMBER 19, 2023

Some donors can cost a great deal to acquire, and then only make one gift before lapsing. As fundraisers, we have a responsibility to raise money efficiently, investing our time and resources prudently. For example, it wouldn’t be efficient to try to reach a big fundraising goal by asking everyone to give a small amount.

Donor Motivation 77

Donor Motivation Foundations Values Fundraising 77

Fundraising Coach

MARCH 15, 2021

Most fundraising professionals know that having good information is the secret to increased revenue, stronger relationships, and more successful appeals. By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach.

Fundraising 52

Fundraising Fundraising Retention Technology 52

NonProfit Leadership Alliance

NOVEMBER 1, 2022

This approach also drives stronger ROIs – with increased efficiency and accuracy comes greater returns on your investment as the donors you target with specific appeals are the ones most likely to take your target action. It’s a critical element in streamlining and strengthening your fundraising plan. How Donor Research Fits In.

Communication 170

Communication Activism Values Donor Motivation 170

Nonprofit Megaphone

APRIL 17, 2023

For non-profit organizations, fundraising is a crucial aspect of their operations. However, getting donors to give is only half the battle. The real challenge lies in retaining those donors over the long-term and increasing their lifetime value.

Psychology 52

Psychology Retention Values Non-Profits 52

The Agitator

MARCH 18, 2018

Rather it serves as a poignant reminder of the eternal quest to find a magic segmentation elixir – for consumer marketing, political campaigning, and yes, fundraising. It seems to be making its way back in vogue in consumer marketing, voter profiling and yes, fundraising. So much for the “latest” fad in Fundraising Fantasyland.

Fundraising 45

Fundraising Fundraising Values Donor Motivation 45

NextAfter

MAY 31, 2022

We did that on our donation page, and our donors say they love it.” “We Those phrases, although common to hear from fundraisers and marketers – don’t put the donor’s behaviors first. Over the past 10 years at NextAfter, we’ve conducted 3,500+ online fundraising experiments. We can’t do that – our board doesn’t like it.”.

Fundraising 52

Fundraising Fundraising Values Donor Motivation 52

iMarketSmart

APRIL 29, 2022

Curiosity is a fundraisers greatest asset. Yet even the most curious must learn to ask questions that yield the most insight into donor motivation and to link those propensities to institutional mission. Related Resources: Webinar: 4-Step Process for “Reimagining Fundraising Operations”.

Psychology 52

Psychology Donor Motivation Culture Philanthropy 52

Bloomerang

MAY 4, 2023

Innovative fundraising researcher Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, says, “Nonprofits are a means to an end for the donor. Isn’t that often true for fundraisers too? Sargeant maintains that “ Donors are fundraising’s customers. And maybe that’s not so bad.

Public and Nonprofit Management 90

Public and Nonprofit Management Public Policy Psychology Philanthropy 90

The Agitator

FEBRUARY 25, 2018

Dash right over to Amazon, click and order Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising , a practical and powerful guide to the psychology behind P2P fundraising and the factors that drive donors and volunteers with plenty of case studies. Many fundraising books tell us “how” to execute some action.

Participation and motivation 45

Participation and motivation Fundraising Fundraising Psychology 45

iMarketSmart

OCTOBER 1, 2022

For someone who was practicing then, it seems largely true though a bit simplistic about donors’ motivations and the labels applied to them. The fact that donors are animated by different purposes does explain why theories of fundraising abound. This is the #1 driver of fundraiser turnover. I hope it helps you!

Philanthropy 52

Philanthropy Psychology Culture Donor Motivation 52

iMarketSmart

MARCH 20, 2022

Without a relatable character, the fundraising story is dead. To be relatable, the donor must identify with the character. The donor must see things from the character’s perspective. The donor must have empathy for the character’s situation. Fundraising story character. Character details in fundraising.

Organizational Behavior 52

Organizational Behavior Children Fundraising Fundraising 52

Fundraising Coach

MARCH 21, 2023

.” The Diagram of Ethical Storytelling Excellence by Caliopy Glaros of Philanthropy Without Borders This is one of those stories we tell ourselves: That fundraising staff and program staff are not aligned in storytelling. The story is that the fundraising staff and program staff just can’t see eye-to-eye.

Ethics 86

Ethics Philanthropy Donor Motivation Recruitment 86

The Agitator

OCTOBER 24, 2017

Earlier posts this week have touched on the issue of donor motivation. Is there a time when donors are especially ‘primed’ to give? Perhaps the most vexing question for fundraisers is: Why do some people, who by all reckoning (in terms of known interest, capacity, awareness) should give, still not give?

Donor Motivation 58

Donor Motivation Communication Fundraising Fundraising 58

Kivi's Nonprofit Communications Blog

OCTOBER 12, 2022

When it comes to fundraising, we often strive to use storytelling and tugging of heartstrings to appeal to potential donors. Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. But there is a science behind doing this well.

Voluntary Action 56

Voluntary Action Public and Nonprofit Management Universities Psychology 56

Kivi's Nonprofit Communications Blog

OCTOBER 19, 2018

Or if you are still in the fence about it, Classy also gives you Giving Tuesday 2018: Donor Motivation Data You Need to Know. October 25: How To Build Donor Loyalty: Lessons From Testing and Research. Registration is $99 or Free with an All-Access Pass. Learn More and Register. November 6: Your Design Is Full of C.R.A.P.:

Communication 68

Communication Donor Motivation Retention Universities 68

iMarketSmart

JUNE 19, 2023

The fundraising game A charity can structure giving opportunities to allow heroic displays.[6] 6] A donor can be seen to sacrificially protect his people or values. Of course, these evolutionary theorists weren’t writing about major gifts fundraising. A simple example One fundraiser for a law school shared this story. “I

Altruism and Helping 52

Altruism and Helping Insurance Psychology Medical 52

Nonprofit Megaphone

DECEMBER 4, 2021

Post written by OneCause , who is committed to helping cause-driven organizations amplify their message and raise more funds with easy-to-use fundraising solutions. They offer a full suite of solutions that powers online giving, event management, mobile bidding, and peer-to-peer fundraising for nonprofit organizations of all sizes.

Participation and motivation 52

Participation and motivation Donor Motivation Recruitment Fundraising 52

The Agitator

MARCH 5, 2018

When it comes to donor-centricity/obsession/love/devotion/passion I fear many fundraisers talk a good game while ignoring the fundamental and routine practices that should exist in any organization that truly cares about its donors.

Participation and motivation 63

Participation and motivation Retention Leadership Donor Motivation 63

Nonprofit Marketing Blog

AUGUST 24, 2010

Then the authors of the report, Heart of the Donor, Insights into Donor Motivation and Behavior for the 21st Century, said older donors are the most generous - and they give primarily through the mail. But fundraising expenditures must be weighted according to a strategy that maximizes those who are giving now.”.

Donor Motivation 53

Donor Motivation Fundraising Fundraising Associations 53

The Agitator

FEBRUARY 6, 2013

Almost every direct response fundraiser who can count eventually comes to the realization that reliance on premiums to boost short-term acquisition response rates is a long-term prescription for poor retention and lousy lifetime value. A post I consider ‘must’ reading for any fundraiser using or contemplating the use of premiums.

Retention 100

Retention Donor Motivation Values Philanthropy 100

The Agitator

JANUARY 20, 2013

But elsewhere in the world, especially in the UK, we want to call your early attention to an extraordinary Fundraising Summit we hope will serve as a much-needed model elsewhere around the globe — Bishopsgate Institute, London. This is NOT another fundraising conference. Mark you calendar.

Participation and motivation 81

Participation and motivation Donor Motivation Culture Management 81

Bloomerang

MAY 10, 2022

The foundation of an effective fundraising strategy is built on the relationships your team forms with the people who power your mission. Magic happens when you build those kinds of relationships with your prospects and donors. Donation amount: Group donors by how much they gave and what category they fall into. Wrapping up.

Participation and motivation 93

Participation and motivation Retention Public and Nonprofit Management Communication 93

iMarketSmart

JANUARY 25, 2023

The biggest gifts, the most transformational gifts – these happen when a donor can see and feel how giving will advance their personal hero story. Thus, as a fundraiser, part of your job when interacting with a major donor prospect is to help the donor explore and understand their identity.

Values 52

Values Universities Fundraising Fundraising 52

Nonprofit Marketing Blog

MAY 1, 2012

Did you know that the average participant in your fundraising races or walks recruits three to four donors for your cause? Their guide outlines a four-step process for identifying, engaging, qualifying, cultivating and converting event donors. Treat event donors the same say you would treat a friend of a friend.

Participation and motivation 71

Participation and motivation Donor Motivation Recruitment Communication 71

Nonprofit Marketing Blog

MAY 1, 2012

Did you know that the average participant in your fundraising races or walks recruits three to four donors for your cause? Their guide outlines a four-step process for identifying, engaging, qualifying, cultivating and converting event donors. Treat event donors the same say you would treat a friend of a friend.

Participation and motivation 71

Participation and motivation Donor Motivation Recruitment Communication 71

Kivi's Nonprofit Communications Blog

FEBRUARY 22, 2018

But the groups that often have the greatest success connecting with donors, motivating activists, or getting media attention do not spend much time talking about their programs and services. In every fundraising conversation. Nonprofits are often very good at talking about what they do. In every piece of written communications.

Communication 55

Communication Medical Food Donor Motivation 55

The Agitator

MAY 23, 2018

This time, I’m going with a non-fundraising book: Hacking Marketing by Scott Brinker of Chief Marketing Technologist fame. From my dog-eared pages: What is the template for the donor story? Last week, I talked about the jobs-to-be-done framework to look at donor motivation. And are you doing it for them?

Marketing 45

Marketing Marketing Participation and motivation Donor Motivation 45

Fundraising Coach

JANUARY 21, 2009

I’m a purist and would love to believe that donors give altruistically. But even I check donor lists to see where my name lines up with people I know. And as fundraisers, I think it’s important to keep informed on this research and keep wrestling with how it should or shouldn’t impact our work.

Sociology 45

Sociology Donor Motivation Universities Philanthropy 45

Care2

NOVEMBER 29, 2010

Understand What Motivates Donors. “We’ve found that gift-giving programs draw on different donor motivations than traditional end-of-year fundraising, so nonprofits shouldn’t necessarily think of those programs as competing with each other,&# said M&R. Tags: Online Fundraising.

Donor Motivation 54

Donor Motivation Fundraising Fundraising Nonprofits 54

The Agitator

MAY 9, 2018

Part 1 of this series summarizes the reasons you should give serious attention to this “sleeping giant’ of fundraising programs. No matter how the donor joined—online, on the street, via the phone, through direct mail—this letter should include the following: Amount. Send a Hard Copy Thank-You Letter Immediately.

Donor Motivation 49

Donor Motivation Retention Food Values 49

Kivi's Nonprofit Communications Blog

MARCH 17, 2015

To refine your approach, spend some time understanding your nonprofit’s larger goals — whether it’s to reach more wealthy donors, motivate people to take action on an important policy, or to drive more young people to raise money on your behalf. As a result, they aren’t really speaking directly to anyone. What’s the alternative?

Public and Social Policy 89

Public and Social Policy Public and Nonprofit Management Health Donor Motivation 89

Fundraising Coach

MARCH 15, 2021

Most fundraising professionals know that having good information is the secret to increased revenue, stronger relationships, and more successful appeals. By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach.

Fundraising 76

Fundraising Fundraising Retention Technology 76

iMarketSmart

APRIL 10, 2023

Socratic fundraising asks questions. Or donors don’t want to meet. Or there are too many donors to meet. Socratic fundraising can still work. The universal steps for a compelling donor experience are: Socratic fundraising guides the donor through these steps.[1] The donor can take ownership.

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52

iMarketSmart

JULY 20, 2016

Recommendations: >> Fundraiser: Your job is hope. >> Jim Thorpe won two gold medals wearing those shoes. So the next time you think you got handed a raw deal, think again, power through it, improvise and never give up. Your success is up to you! Special Offer: LIKE THIS BLOG POST?

Fundraising 56

Fundraising Fundraising Donor Motivation Philanthropy 56

Bloomerang

DECEMBER 1, 2023

You know who’s probably not thinking about year-end fundraising at all? Your donors. Donor surveys are one way to get to know your supporters and understand their motivations and priorities. Consider asking about: Donor experience: How’s it going? Donor motivation: Why do they support you?

Donor Motivation 81

Donor Motivation Foundations Fundraising Fundraising 81

iMarketSmart

APRIL 3, 2017

Your job as a facilitator (fundraiser) is to recognize that each supporter’s reason for giving is as unique as his or her fingerprints. Learning about their stories will help you understand why they care and what might motivate them to give. That would do the trick for sure! So other charities took their place. Don’t let it end.

Technology 51

Technology Donor Motivation Communication Fundraising 51