iMarketSmart

MAY 13, 2022

The most successful fundraising organizations not only offer all or most of these value propositions but also show how they can be advanced in measurable ways through specific programs and initiatives. Sustained fundraising success is about creating the conditions that allow philanthropy to flower naturally. LIKE THIS BLOG POST?

Values 52

Values Ethics Fundraising Fundraising 52

iMarketSmart

JUNE 26, 2023

Back to fundraising So, why hasn’t that small nonprofit received its million-dollar gift? Now you are a major gifts fundraiser! Otherwise, your organization will get left out. Delivering value with heroism The “one big thing” in fundraising is always the same: Advance the donor’s hero story. Actually, no.

Values 52

Values Public and Nonprofit Management Altruism and Helping Psychology 52

iMarketSmart

JUNE 13, 2022

But a good fundraising story must do something specific. A good fundraising story, ultimately, is about the donor’s gift. Plot elements: The narrative arc in fundraising. Fundraising story can follow this narrative arc. The fundraising story cycle. Applying this narrative arc to fundraising story creates a cycle.

Fundraising 52

Fundraising Fundraising Universities Psychology 52

iMarketSmart

APRIL 24, 2023

Story works In fundraising, story is powerful. But for an effective fundraising story, we need something more. Fundraising starts with identity. This feeling of similarity is powerful in fundraising. But in fundraising, the donor doesn’t give directly to a beneficiary. A donor can also identify with the fundraiser.

Race and Ethnicity 52

Race and Ethnicity Fundraising Fundraising Altruism and Helping 52

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 4, 2021

3 Powerful Virtual Fundraising Ideas for Nonprofits. Are you looking to boost your Nonprofit’s Fundraising? Check out these 3 powerful virtual fundraising ideas and how you can get started. Again, because of the huge variety of possible activities, their financial health depends on what nonprofits are into.

Non-Profits 52

Non-Profits Public and Social Policy Fundraising Fundraising 52

iMarketSmart

JANUARY 19, 2024

My concern with so much of traditional fundraising is that it puts one or more parties in an uncomfortable position. Fundraisers feel as if they are being somewhat false in trying to make a case for a weak concept or being pushed into making a premature ask. What’s your pet peeve about nonprofit organizations?

Philanthropy 52

Philanthropy Psychology Ethics Culture 52

NonProfit Quarterly

FEBRUARY 27, 2024

Interrogating Traditional Compensation Assumptions Influenced by Milton Friedman’s 1970 call for businesses to maximize shareholder values over all others and the rise of neoliberalism that Friedman’s work helped inspire, there has been a push to run government services and nonprofit organizations more like businesses: efficiently and “at a profit.”

Psychology 103

Psychology Values Governance Culture 103

Candid

FEBRUARY 21, 2024

When we first started researching the use of AI in nonprofit organizations, we described the key benefit of AI as the “dividend of time.” For example, a fundraiser whose job is “disrupted” may spend much less time on desk prospect research and have more time to talk to donors and other cultivation strategies.

Production 98

Production Construction Psychology Technology 98

Bloomerang

DECEMBER 8, 2023

However, others may want to know about smaller giving donor segments, and whether they should receive gifts too — what we in fundraising call “premiums.” Donor premiums can be a smart part of your fundraising strategy. Donor premiums can be a smart part of your fundraising strategy. I’ll start there.

Altruism and Helping 107

Altruism and Helping Psychology Values Activism 107

iMarketSmart

JULY 18, 2022

As fundraisers, what exactly do we have to offer donors? How does this connect to fundraising? As fundraisers, it’s not enough just to use a story. This included terms such as ‘‘enjoyment,’’ ‘‘satisfaction,’’ ‘‘psychological returns,’’ or ‘‘pleasure’’. Journal of Personality and Social Psychology, 93 , 845-860.

Universities 52

Universities Fundraising Fundraising Philanthropy 52

iMarketSmart

APRIL 10, 2023

Socratic fundraising asks questions. Socratic fundraising can still work. The universal steps for a compelling donor experience are: Socratic fundraising guides the donor through these steps.[1] 1] First, the fundraiser must have a valid reason to ask questions. 20] In fundraising, “victory” is about the impact of a gift.

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52

iMarketSmart

SEPTEMBER 12, 2022

The monomyth role of the hero’s guiding sage can inform the fundraiser’s work. It can build the fundraiser’s occupational ideology.[2] 2] It can direct the fundraiser’s emotions and career. This can happen when the fundraiser personally adopts this role. A tricky question for fundraisers. with ‘I’m a fundraiser.

Nonprofit Administration and Development 52

Nonprofit Administration and Development Fundraising Fundraising Public and Nonprofit Management 52

The Fundraising Authority

MARCH 28, 2021

Often referred to as the “ Ben Franklin effect ,” the psychological phenomenon asserts that those who have done favors for you are very likely to do another favor. Corbit Harrison is the Chief Operating Officer for VolunteerHub and has been actively helping nonprofit organizations better engage constituents for over 10 years.

Psychology 75

Psychology Advertising Activism Communication 75

Nonprofit Tech for Good

JUNE 18, 2020

Time over time, we’ve seen what nonprofit communities can do when we rally together to support a cause. It may be time for your nonprofit to reevaluate your fundraising strategy and learn how micro-donations for nonprofits can make a significant difference. 3) Run smaller fundraising initiatives.

Psychology 138

Psychology Food Nonprofits Values 138

iMarketSmart

FEBRUARY 27, 2023

Even experienced fundraisers can get squeamish. 2] More than that, the reality of our own death is a serious psychological problem. Let’s look at some examples from experienced fundraisers. Examples of the simple ask include, “Would you be willing to include our organization in your estate plans?” 1] And yet, it’s vital.

Psychology 52

Psychology Public and Nonprofit Management Public and Social Policy Finance 52

Nonprofit Tech for Good

MAY 4, 2022

In many cases, you’ll have to employ a bit of “institutional psychology” to probe the hearts and minds that shape your organization. Work with them to get input from a good cross-section of stakeholders to understand goals, strategies, and perceptions so that you can turn them into communications that make sense.

Public and Nonprofit Management 112

Public and Nonprofit Management Psychology Nonprofits Collaborations 112

iMarketSmart

SEPTEMBER 16, 2022

Fundraising is something we do with donors, not to them. Explain the conditions under which sustained fundraising success is achieved, and reward those who help create those conditions. Related Resources: Webinar: 4-Step Process for “Reimagining Fundraising Operations”. This is the #1 driver of fundraiser turnover.

Leadership 52

Leadership Culture Psychology Ethics 52

iMarketSmart

APRIL 18, 2022

1] This may be particularly true in fundraising. In fundraising experiments, a match works better than an identical rebate.[4] 4] And we see this in fundraising practice. So, does this mean fundraising story should be all about avoiding loss? Many experiments have compared gain and loss framing in fundraising story.

Philanthropy 52

Philanthropy Psychology Participation and motivation Public and Nonprofit Management 52

Kivi's Nonprofit Communications Blog

OCTOBER 12, 2022

When it comes to fundraising, we often strive to use storytelling and tugging of heartstrings to appeal to potential donors. Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. But there is a science behind doing this well.

Voluntary Action 56

Voluntary Action Public and Nonprofit Management Universities Psychology 56

iMarketSmart

OCTOBER 14, 2022

Langley Innovations provides a range of services to its clients to help them understand the cultural underpinnings of philanthropy and the psychology of donors and, with that knowledge, to develop the most effective strategies and tactics to build broader and more lasting communities of support. This is the #1 driver of fundraiser turnover.

Leadership 52

Leadership Psychology Culture Philanthropy 52

Nonprofit Megaphone

MAY 6, 2023

Nonprofit organizations are an essential part of our society, providing crucial services and support to those in need. However, running a nonprofit requires a unique set of skills and knowledge, particularly when it comes to governing the organization. Behind every successful nonprofit is a well-run board of directors.

Governance 52

Governance Nonprofit governance and management Ethics Nonprofit governance 52

NonProfit Hub

APRIL 24, 2020

There’s strong competition among nonprofit organizations when it comes to fundraising in the U.S. million tax-exempt nonprofit organizations , and many have to compete for the attention of the public and donations. If you have a nonprofit organization, you can use neuromarketing to increase monthly giving as well.

Participation and motivation 68

Participation and motivation Public and Nonprofit Management Psychology Nonprofit Organizations 68

iMarketSmart

AUGUST 8, 2022

Effective fundraising then combines it with a philanthropic archetype. The fundraiser’s role is to create matching “situational variables.”. The fundraiser creates a compelling giving opportunity. The fundraiser is the sage who guides the donor through the hero’s journey. Advancing starts wherever the donor is right now.

Public and Social Policy 52

Public and Social Policy Public and Nonprofit Management Psychology Foundations 52

NonProfit Quarterly

AUGUST 10, 2023

This led the Hive Fund to create the Healing Justice and Holistic Security grantmaking program—aimed at providing BIPOC women leaders and their communities with tools and practices needed to heal and combat threats to digital, physical, and psychological safety.

Environmental 80

Environmental Insurance Psychology Poverty 80

iMarketSmart

JUNE 20, 2022

A key part of a fundraising story is the ask. A good fundraising story needs a compelling ask. The fundraising ask matches the inciting incident. In fundraising story, the ask is an inciting incident. Thus, the fundraiser may also face a deadline. So, which works best in fundraising? The inciting incident.

Participation and motivation 52

Participation and motivation Altruism and Helping Public and Social Policy Psychology 52

Care2

JANUARY 8, 2010

Join advocacy and fundraising consultant Steve Daigneault, former Internet Director for Amnesty International, and Blackbaud’s Mark Davis for a free, 1-hour webinar on Tuesday, January 26th about optimizing online advocacy to boost fundraising results. Tags: Nonprofit Events.

Psychology 50

Psychology Fundraising Fundraising Recruitment 50

iMarketSmart

MAY 8, 2023

Relationship and giving Effective fundraising builds higher, “helpful reciprocity” relationships. This is nothing new in fundraising advice. The emphasis on love and passion led Dr. Beth Breeze to comment that, “The ‘how to fundraise’ literature risks being classified as romance if computers ever displace librarians.”[3]

Altruism and Helping 52

Altruism and Helping Public and Social Policy Non-Profits Public and Nonprofit Management 52

iMarketSmart

JANUARY 23, 2023

The “one big thing” in fundraising is always the same: Advance the donor’s hero story. In fundraising, setting matters. How can a fundraiser establish that setting? But this is Socratic fundraising. The fundraiser can share stories of what others like the donor have done before. That’s the right story.

Finance 52

Finance Organizational Behavior Law Values 52

Nonprofit Fixer

JANUARY 24, 2023

In this article, I’ll share my own story of leading an organization to adopt a four-day workweek, provide a roadmap for implementation, answer key questions you may have, and explain some of the main lessons I learned. As to my background in nonprofit leadership, I am a 30-year veteran of nonprofit organizations and political campaigns.

Public and Nonprofit Management 98

Public and Nonprofit Management Nonprofit governance and management Production Public and Social Policy 98

iMarketSmart

JUNE 6, 2022

Fundraising is story world. Lab experiments, field experiments, and academic theory agree: Fundraising lives in “story world,” not “commerce world.” Fundraising is story world: The power of un-restrictions. Fundraising is story world: The donor character in control. But it doesn’t work for fundraising. It’s silly.

Public and Nonprofit Management 52

Public and Nonprofit Management Altruism and Helping Insurance Culture 52

Get Fully Funded

MARCH 16, 2021

Direct mail is a valuable fundraising strategy, but figuring out how to send a nonprofit appeal can be confusing. If you’re a beginner at mailing fundraising appeals , it’s really important that you understand the strategy and psychology behind what makes a good letter. You can buy nonprofit stamps at some post offices.

Nonprofits 98

Nonprofits Recruitment Psychology Fundraising 98

Getting Attention

MAY 31, 2011

Orbiting inspired Tobi to find an environment where she could make an impact and change the world in a concrete way, and guides Jeff in solving conundrums and dealing with the frustrations he faces in his fundraising work. The One Book Every Nonprofit Marketer Should Read. Understanding and Respecting Your Audiences.

Psychology 81

Psychology Values Marketing Marketing 81

Getting Attention

DECEMBER 22, 2011

These passionate stories about books that have made a huge difference in the lives of these nonprofit leaders are a thrill to read in themselves, and the reading list produced is a must for everyone engaged with a nonprofit organization. Jacobwith, Fundraising Consultant. ” – Jan L. . ” – Lori L.

Psychology 66

Psychology Nonprofits Retention Values 66

Stanford Social Innovation Review

MAY 2, 2024

Nor do psychology, economics, management science, critical theory, urban planning, operations research, or any other field. Who determines the priorities for fundraising or client outreach? Third, investigate the resource flows in the social system. Who is in charge of the allocation of staff, equipment, space, and budgets?

Collaborations 132

Collaborations Public and Social Policy Nonprofit Administration and Development Public and Nonprofit Management 132

Get Fully Funded

JUNE 11, 2023

We’ve all received a fundraising appeal letter in the mail asking us to donate. Some are from nonprofits you’ve already donated to while others are groups you may not have heard of that are looking for new donors, targeting you. Maybe YOU have sent out a fundraising appeal letter for your nonprofit, hoping to see donations pouring in.

Fundraising 98

Fundraising Fundraising Participation and motivation Psychology 98

Care2

FEBRUARY 13, 2013

All across the fundraising landscape, donor retention is falling. Prior to joining The Nature Conservancy, Doug was the nonprofit industry lead for the consulting practice of Arthur Andersen in Washington, D.C. in Psychology and an M.B.A. If yes, this webinar is for you! Gartner Inc. He received a B.A.

Public and Nonprofit Management 52

Public and Nonprofit Management Informational Technology Universities Advertising 52

NonProfit Quarterly

MAY 15, 2023

This has resulted in change at the top of some nonprofit organizations, including national ones, which are high profile and have significant influence across the sector. 10] Black leaders understand that any change they help bring about for themselves or an organization has a ripple effect in the larger Black community.

Leadership 132

Leadership Race and Ethnicity Nonprofit governance and management Public and Nonprofit Management 132