The Agitator

SEPTEMBER 12, 2012

The Agitator is gratified by this report from Fundraising Success indicating that retention mailings have grown by 16% from 2010 to 2011. Check our postings under 'donor retention'.]. As Ethan Boldt observes: “…fundraisers are putting more emphasis on keeping the donors they have on their rolls.” ” Hallelujah!

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The Agitator

JUNE 16, 2016

Chapter 9 of my book, Retention Fundraising: the art and science of keeping your donors for life, focuses on ‘Barriers to Retention’ The top two barriers? The real killers? #1: 1: Silos and #2: False Attribution. Those who work in organizations with more than one department are familiar with silos.

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The Agitator

APRIL 9, 2012

The Agitator is rather passionate on the subject of donor retention. So we were gratified to see this article — Keep ‘em Comin’ Back — from the Center for Media Research discussing an Acxiom/Loyalty 360 study of customer retention in the commercial space. Just 'Search' that term on our website!].

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Affnetz

APRIL 23, 2024

Nonprofit Donor Management Software | Top 10 Premium Solutions / By Bala Guntipalli Introduction: Buying nonprofit donor management software can be tough, but this blog helps you understand the criteria and sort through the top players in the market.

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Management Public and Nonprofit Management Nonprofit Administration and Development Nonprofits 244

The Agitator

JUNE 23, 2011

That’s not the first time The Agitator has focused on donor retention as a top priority. But those results convinced Roger and me that we couldn’t hammer away at the retention issue enough. We fundraisers aren’t the only ones to give priority to retention. and the U.K.

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The Agitator

APRIL 12, 2012

Tom’s post yesterday, Nonprofits and the Customer Experience not only warrants reading a second time, but I also feel compelled to pile on some more emphasis and detail because it goes right to the heart of retention and donor value. Here’s why I think this is so important. Donor Service centers (inbound calls and email response).

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The Agitator

APRIL 13, 2014

Debbi Barber at Grizzard, in a post last week titled One Simple Way to Improve Retention , hit the nail on the head. She recommended one improvement that would unfailingly yield higher lifetime value from any nonprofit’s donors.

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Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. Using AI isn’t just a passing trend; it’s essential for nonprofits looking to make a bigger impact.

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Fundraising Fundraising Ethics Participation and motivation 59

MNA Association

JANUARY 22, 2024

This policy defines MNA’s salary bands by position using benchmarks from market data, details the parameters and process for raises, promotions and adjustments to salary bands, and clarifies the process for any ancillary compensation, such as bonuses. We also value our team and would like them to stick around (aka employee retention).

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The Agitator

FEBRUARY 13, 2014

He preaches a lot about retention and how monthly giving programs relate to it. direct marketing Don''t Miss these Posts donor retention fundraising legacy marketing loyalty nonprofit management planned giving telemarketing You Deserve a Raise premium' Of course, that’s because if you can communicate with someone.

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The Agitator

JANUARY 12, 2014

— donor retention. Seems to me there is significant similarity between the management mindset of some of the Big Box stores and burger chains and many nonprofits. Don''t Miss these Posts donor retention fundraising marketing metrics nonprofit management research premium' Let me explain.

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Bloomerang

JULY 6, 2023

To do this, your organization will need to increase fundraising revenue by $10,000 by finding new outreach opportunities and strengthening relationships with existing supporters to increase donor retention. Meanwhile, you may assign another person to call new donors to thank them and increase your new donor retention.

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The Agitator

OCTOBER 8, 2013

Once again … the nonprofit world has painfully proven Aldous Huxley’s maxim that “facts do not cease to exist simply because they are ignored.” Once again … for the 7th year in a row the Donor Retention Rate among 2,840 American nonprofits surveyed has again dropped.

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The Agitator

AUGUST 30, 2010

I follow the articles of Kendall Allen, a marketing and digital media consultant who writes occasionally in Online Spin. In her latest article , she comments on some issues that drive commercial marketers nuts, and probably a lot of nonprofit marketers and fundraisers as well. Her four areas?

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Marketing Marketing Construction Retention 60

The Agitator

MAY 14, 2014

Building on Drayton Bird’s blog, Five shocking lessons from a lifetime in marketing , Jeff Brooks added some fundraising spin of his own with 5 things you wish you already knew. Jeff inspired me to think more specifically about basic marketing mistakes fundraisers make. But I’m being.

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Fundraising Fundraising Retention Nonprofit Management 86

The Agitator

JANUARY 8, 2014

Don''t Miss these Posts donor retention DonorTrends fundraising marketing metrics nonprofit management nonprofits premium' Here are my candidates for a basic set of 2013 KPIs every fundraiser needs. Lifetime Value of Your Donors. You’ll need this fundamental and.

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The Charity CFO

NOVEMBER 2, 2023

On the back end, every nonprofit should take advantage of donor management software. Focus on Storytelling and Messaging It may be simple, but it’s worth reminding yourself of the basics of nonprofit marketing – attracting donors requires crafting compelling campaign narratives that appeal to their hearts and minds.

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Retention Management Finance Technology 52

The Agitator

OCTOBER 2, 2011

At first glance, this article from the McKinsey Quarterly — We’re all marketers now — might seem too ‘foreign’ to the experience of nonprofits and fundraisers to bother with. Digital engagement yields customer data by the terabytes per day for some marketers. But I urge you to read it.

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Marketing Marketing Retail Retention 93

The Agitator

OCTOBER 2, 2011

At first glance, this article from the McKinsey Quarterly — We’re all marketers now — might seem too ‘foreign’ to the experience of nonprofits and fundraisers to bother with. Digital engagement yields customer data by the terabytes per day for some marketers. But I urge you to read it.

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Marketing Marketing Retail Retention 93

Top Nonprofits

JANUARY 2, 2024

In this guide, we’ll cover five reasons why employee training is a worthwhile priority for your nonprofit: Higher employee engagement. Improved employee retention. Developing close relationships with other nonprofit organizations can help you increase your reach, augment your resources, and expand your brand awareness.

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Participation and motivation Nonprofits Retention Management 52

The Agitator

MARCH 6, 2014

communications direct mail direct marketing Don''t Miss these Posts donor retention fundraising nonprofit management online fundraising research telemarketing You Deserve a Raise premium'

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The Agitator

JANUARY 5, 2014

Don''t Miss these Posts donor retention DonorVoice fundraising marketing metrics nonprofit management premium' What innovations will be required to get the results you want? Will you be looking to maximize net income this.

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The Agitator

JANUARY 13, 2014

Acquisition Don''t Miss these Posts donor retention fundraising marketing metrics nonprofit management premium' How did you come up with that number? Here are some possibilities … 1. You got the message. Your CEO was looking for.

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The Agitator

MARCH 19, 2010

Tags: Don't Miss these Posts charities donor retention fundraising legacy marketing loyalty nonprofit management nonprofits planned giving.

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Marketing Marketing Retention Nonprofit Management 66

The Agitator

MARCH 4, 2014

database marketing demographic trends direct marketing Don''t Miss these Posts donor retention fundraising nonprofit management premium' Here’s a guy who knows just how much donor details matter. “A A thought on cleaning data: one of the emerging issues.

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Retention Nonprofit Management Management Marketing 63

The Agitator

APRIL 18, 2011

We asked one question: “What percentage of your nonprofit’s 1st time donors make a second gift?&# [Folks at agencies and consultants were asked to indicate an average over the clients they've typically served.]. Nothing fancy about last week’s Agitator survey. Here are the results … 31% — Less than 30%.

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Retention Management Communication Fundraising 78

The Agitator

JANUARY 4, 2017

Irish fundraiser Simon Scriver produces a near-constant flow of bits and pieces on his Twitter feed (@ToastFundraiser). Some relate to fundraising, some to charity doings and some simply to the hilarity of the human condition.

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Retention Fundraising Fundraising Nonprofits 60

The Agitator

JANUARY 21, 2018

Any discussion of metrics in The Agitator must include a nod to “ The Curse of Fundraising Innumeracy ” about an Agitator reader who tried to keep a straight face when someone said they had a 95% retention rate. I heard from an Agitator reader recently who was trying to convince her boss to keep the direct marketing program.

Retention 72

Retention Activism Marketing Marketing 72

MNA Association

JANUARY 16, 2024

Blog contributed by our partners at Nexxus Marketing. Our nonprofit world is a fast-paced one—full of passionate contributors, meaningful relationships, challenges to conquer, and achievements to celebrate. Double the Donation’s donor retention guide lists sharing impact stories as one of the top strategies for retaining donor support.

Nonprofit governance and management 52

Nonprofit governance and management Finance Governance Retention 52

The Agitator

SEPTEMBER 28, 2010

Both First Year and multi-year retention rates declined in the first half of 2010, although per-donor revenue rates finally rose again in the first half of 2010 after a decline that lasted throughout 2009. decline in retention rates) and the health sector with a 7.2% decline in retention.

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Fundraising Coach

SEPTEMBER 26, 2023

For instance, you might already use a marketing tool to schedule posts and emails in advance or have a CRM to track donor relationships to free up your team’s bandwidth. For example, fundraising software can support donor retention efforts by sending automated thank-you emails when a donation is made.

Participation and motivation 59

Participation and motivation Fundraising Fundraising Recruitment 59

The Agitator

JUNE 2, 2009

The rule is confirmed in marketing scenario after scenario, including fundraising. Is there a more important rule in marketing/fundraising? My vote goes to Pareto’s 80/20 rule — 80% of the value or activity tends to come from 20% (or less) of customers, or whatever the active universe. Register here.

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Marketing Marketing Retention Recruitment 40

EveryAction

NOVEMBER 27, 2018

We've searched far and wide for the best and brightest nonprofit conferences from all around the country! Nonprofit Management. Marketing & Communications. Nonprofit Technology, and more! Nonprofit Management / #AMI2019 / @NPL_Alliance. Nonprofit Management. Nonprofit Management.

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The Agitator

FEBRUARY 11, 2013

And he did just that at the Direct Marketing Association’s Washington Conference last week in a fact-packed session on Acquisition and Retention Trends. Yet year after year that’s exactly what’s happening in donor acquisition and retention. EMPHASIZE DONOR RETENTION OVER ACQUISITION. What’s your experience with retention?

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The Agitator

AUGUST 21, 2016

Because The Agitator is so committed to improving donor retention as a strategic priority, we are equally committed to convincing fundraisers of the importance of delivering terrific donor service.

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The Agitator

AUGUST 11, 2010

Nonprofits are still improving their use of direct marketing, phone, email, and other channels. Target Analytics convened a group of 14 very large nonprofit organizations and reviewed their online and offline giving between 2005 and 2009. Ok, telegraph is still dead despite rumors of a comeback.

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The Agitator

JULY 11, 2018

There were some well-thought-out concerns about the history of financing acquisition and about the viability in today’s marketing. Regardless of on which side of that debate you fall, I’d like to argue that the incentive structure for most F2F firms gives them incentives that are different from your nonprofit’s incentives.

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