Kivi's Nonprofit Communications Blog

AUGUST 13, 2020

I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. The practical reality is that both words, marketing and communications , are used interchangeably in the nonprofit sector.

Communication 103

Communication Public and Nonprofit Management Marketing Marketing 103

Bloomerang

APRIL 27, 2021

Once you and your team have worked together to fine-tune your internal nonprofit strategic communication initiatives by constructing a mission statement, vision statement, and identifying your core values, you can now start to strategize your external nonprofit communication efforts. Newsletter. Understanding Your Audience.

Communication 128

Communication Public and Nonprofit Management Nonprofits Construction 128

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 12, 2023

Effective Lifecycle Email Marketing for Nonprofits (Strategies + Examples) Do you want to gain more email subscribers for your nonprofit organization and keep these supporters giving again and again? Email marketing is an effective tool for nonprofits. Many content marketing guides out there focus on the importance of storytelling.

Marketing 124

Marketing Marketing Nonprofits Values 124

Get Fully Funded

MAY 9, 2024

While your nonprofit likely has an individual or team dedicated solely to moves management and major giving, your marketing efforts can also play a role. In this guide, we’ll explore how marketing can level up your major gift strategy and some of the most effective strategies to use. Here’s how marketing can assist with each step: 1.

Marketing 52

Marketing Marketing Public and Nonprofit Management Participation and motivation 52

Nonprofit Marketing Insights by GlobalOwls

MARCH 31, 2024

The Future of Digital Marketing: Emerging Trends for Marketers For marketers, staying ahead of emerging digital marketing trends is crucial. With the ongoing evolution of technology, novel trends and strategies continuously reshape our approach to digital marketing.

Marketing 52

Marketing Marketing Ethics Technology 52

Kivi's Nonprofit Communications Blog

JANUARY 10, 2024

and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. But they are also strong marketing tools. Then, practicality kicked in (gotta pay those college loans!),

Psychology 91

Psychology Sociology Marketing Marketing 91

Nonprofit Marketing Insights by GlobalOwls

JUNE 22, 2023

Advice for Social Media Marketing Campaigns in 2023 Social media marketing campaigns in 2023 call for a dynamic and adaptive approach. Staying ahead of the curve and adjusting strategies to current trends and consumer behaviors is crucial for marketers. It also assists in increasing brand expansion. product demonstrations.

Marketing 144

Marketing Marketing Production Collaborations 144

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Collaborations 147

Collaborations Marketing Marketing Production 147

NextAfter

APRIL 29, 2022

How effectively does your nonprofit express its value to prospective donors? This question can often get lost in the shuffle as you focus on growing your prospect pool, increasing your communications, and marketing your brand. Through value proposition! A/B Test #1: Adding Value Proposition Copy to a Page.

Values 52

Values Nonprofits Children Communication 52

NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

Nonprofit Management 232

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 232

Kivi's Nonprofit Communications Blog

MARCH 8, 2023

If you have difficulty saying No to your supervisor or colleagues as a nonprofit communicator, you are not alone. Three-quarters (74% of survey participants for the 2023 Nonprofit Communications Trends Report ) said it was difficult or very difficult to say No to their supervisors when they make a work request. FTE or less.

Communication 101

Communication Culture Ethics Nonprofits 101

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Collaborations 148

Collaborations Marketing Marketing Production 148

Kivi's Nonprofit Communications Blog

JULY 22, 2021

I recently worked with Nonprofit Ready to create their new Marketing Essentials Certificate. This is a perfect course for beginners in nonprofit marketing or those who need to understand the value of marketing, even when it isn’t their primary job (executive directors, program managers, development staff, etc.).

Marketing 110

Marketing Marketing Fundraising Fundraising 110

Kivi's Nonprofit Communications Blog

FEBRUARY 18, 2021

I was recently asked to explain nonprofit marketing at its most basic level. Many people in our sector answer this question by describing what I think of as communications: Creating and distributing content to people about the nonprofit and its issues. But marketing is more strategic than that. Where’s the value exchange there?

Marketing 89

Marketing Marketing Recruitment Production 89

Kivi's Nonprofit Communications Blog

MAY 6, 2021

Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. And those programs and services all need communications and marketing support.

Communication 134

Communication Nonprofit governance and management Fundraising Fundraising 134

Stanford Social Innovation Review

SEPTEMBER 7, 2023

trillion in terms of government social spend, philanthropy, and S-themed ESG assets under management could be considered the world’s largest financial market today. By one estimate , the worldwide impact investing market alone is $1.164 trillion. The environmentalist movement transitioned to a market where outcomes are traded.

Marketing 79

Marketing Marketing Public and Social Policy Governance 79

NonProfit Leadership Alliance

APRIL 24, 2024

In exchange, your nonprofit can provide marketing for your sponsor, making it a win-win for both sides. By acquiring philanthropic partners and showing the value of collaborating with your organization, you can secure their long-term support! Map out the dates of their involvement so everyone is on the same page.

Nonprofit Leadership 191

Nonprofit Leadership Leadership Nonprofits Values 191

Nonprofit Marketing Insights by GlobalOwls

JUNE 4, 2023

Creative Ways to Use Social Media Marketing Are you looking to stand out with your Social Media Marketing Campaigns? In the ever-evolving world of digital marketing, it can often seem impossible to keep up with the latest trends. One sure way you can do that is by embracing social media marketing. So keep on reading!

Marketing 98

Marketing Marketing Values Production 98

Nonprofit Marketing Insights by GlobalOwls

JULY 16, 2021

How can your B2B Tech Marketing Strategy Go Green. Check out what you can do as a B2B company to improve your Marketing around it. They purchase from companies that align with their values. . B2B companies are starting to understand the value of corporate social responsibility. Set Green Milestones. Set Green Milestones.

Environmental 140

Environmental Marketing Marketing Participation and motivation 140

Kivi's Nonprofit Communications Blog

FEBRUARY 18, 2021

I was recently asked to explain nonprofit marketing at its most basic level. Many people in our sector answer this question by describing what I think of as communications: Creating and distributing content to people about the nonprofit and its issues. But marketing is more strategic than that. Where’s the value exchange there?

Marketing 78

Marketing Marketing Recruitment Nonprofits 78

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Marketing 148

Marketing Marketing Technology Universities 148

Get Fully Funded

JUNE 14, 2023

The generosity of donors is crucial to your nonprofit organization’s success, which means that you should strategically plan your communications with them. Part of creating great donor communications is personalizing each message to its recipient, making them more engaging. Consider your communication channels. Social media.

Communication 59

Communication Participation and motivation Nonprofits Retention 59

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Marketing 147

Marketing Marketing Technology Universities 147

Nonprofit Marketing Insights by GlobalOwls

MARCH 10, 2023

How to Start with Nonprofit Influencer Marketing in 2023 Want to make good use of the power of influencer marketing to promote your nonprofit, charity or social enterprise? For this post, I wanted to put the focus on how an overarching marketing concept such as influencer marketing can have a positive impact on non-profits.

Non-Profits 145

Non-Profits Marketing Marketing Public and Nonprofit Management 145

Nonprofit Marketing Insights by GlobalOwls

MARCH 31, 2024

A 2024 Guide to Mortgage Marketing The real estate market is shaped by thriving or diving economic cycles, which will shape your mortgage company’s annual revenue. If you are ready to overcome volatility and attract more clients and partners, check out this 2024 guide to mortgage marketing. flyers, direct mailers, etc.)

Marketing 52

Marketing Marketing Insurance Education 52

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 14, 2023

Essential Skills for Staying Competitive in the Global Job Market With more businesses expanding their operations abroad, the global job market has grown more competitive in recent years. But what is the global job market really like, what are the challenges, and most importantly, what are the skills that you need to stay competitive?

Marketing 52

Marketing Marketing Race and Ethnicity Culture 52

Marketing for the Modern Nonprofit

DECEMBER 21, 2023

To get the most out of pledge fundraising, it’s essential that you market your campaigns. Select communication channels. Every successful marketing campaign starts with a clearly defined message that serves as a common thread between each social media post, email, text message, or mailer included in the campaign.

Marketing 62

Marketing Marketing Fundraising Fundraising 62

Fundraising Coach

SEPTEMBER 8, 2023

Between volunteer recruitment, community partnership appeals, spreading awareness, and donation and follow-up requests, your nonprofit practically revolves around effective communications. The trouble is, almost every nonprofit is highly communicative. So how do you make your marketing efforts stand out?

Marketing 52

Marketing Marketing Advertising Recruitment 52

Bloomerang

AUGUST 2, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. Master relevant content marketing. A meaningful opportunity.

Marketing 126

Marketing Marketing Fundraising Fundraising 126

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 14, 2024

AI-Powered Workforce Management in Marketing Teams With digital marketing changing fast, adding artificial intelligence (AI) to workforce management helps marketing teams in new ways. This further use of AI shows how it can change how marketing groups work and connect with the public.

Management 52

Management Marketing Marketing Collaborations 52

Nonprofit Marketing Insights by GlobalOwls

JANUARY 18, 2024

Maximizing Digital Marketing ROI With Smart IT Investments Businesses seek digital marketing ROI to remain competitive. This article explores key areas where IT investments enhance digital marketing success, including user-friendly websites, mobile apps , and advanced analytics. Without it, campaigns falter.

Marketing 52

Marketing Marketing Informational Technology Technology 52

Ann Green

MAY 20, 2020

Over the years I’ve come to find the value of keeping things simple. You need to raise money and communicate with your donors fairly regularly, while not taking on too much. Here are a few ways to simplify your communication without making it too difficult for you. And as I mention below, shorter communication is the way to go.

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Values Food Communication Activism 70

NonProfit Leadership Alliance

FEBRUARY 21, 2024

Some challenges may be less tangible, such as cultural differences and values. This can be achieved by emphasizing the global values that unite us, regardless of what language we speak or what day of the week we worship. Principles that are a part of everything you do, starting with recruiting and onboarding.

Health 233

Health Public and Social Policy Public and Nonprofit Management Culture 233

Bloomerang

JUNE 26, 2023

of respondents stating they planned to use email marketing in 2023. Use email campaigns to connect with donors and raise more funds Here are a few ways you can get started and make the most out of your nonprofit’s email marketing strategy. Reach out and grow your donor network with Bloomerang’s built-in email marketing tool.

Marketing 78

Marketing Marketing Fundraising Fundraising 78

NonProfit Leadership Alliance

MAY 14, 2024

When dealing with expenses such as your staff’s salaries, rent for your office, and marketing your fundraising campaigns, higher prices can mean a greater financial strain on your organization and less funding going to your mission. Decreased donation value. How about marketing costs? Investment income variability.

Fundraising 130

Fundraising Fundraising Nonprofit Leadership Technology 130

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Collaborations 78

Collaborations Marketing Marketing Production 78

Nonprofit Marketing Insights by GlobalOwls

JULY 31, 2023

The Power of Online Reputation: Leveraging Social Media Marketing to Manage and Enhance Your Brand’s Image Social media is central to any modern marketing campaign. Chapters Data-Driven Social Media Marketing Data is the backbone of social media marketing and reputation management.

Management 98

Management Marketing Marketing Ethics 98