NonProfit Hub

NOVEMBER 26, 2020

Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period. With concrete retention strategies, you can make the most of increases in new donors. Here are the essentials to keep in mind when building or updating your nonprofit’s donor retention strategy.

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The Agitator

MARCH 4, 2013

And since Tom and I have been banging away on the subject of retention, we thought it high time to offer up some specific, empirically proven practices and techniques for improvement. ‘Retention’ and ‘Lifetime Value’ are the fundamental vital signs for virtually every organization that relies on donors.

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NextAfter

JUNE 9, 2023

In fact, according to data from the Fundraising Effectiveness Project, donor acquisition, dollars, and donor retention rates fell YoY in 2022. 1 – Recognize the power of acquiring a donor’s email address One way to increase retention is to acquire an email for a donor who only gives offline. We’ve dubbed this the COVID Bump.

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Jeff Brooks

MAY 15, 2024

Here’s a look at how things can go wrong from Mike Duerksen on LinkedIn : Your entire fundraising model is direct marketing. You’re addicted to new donor acquisition without any regard for donor retention. It includes major donor programs, mid-value donors, planned giving, and probably others. Keeping them is better.

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Nonprofit Marketing Insights by GlobalOwls

APRIL 26, 2024

The integration of ecommerce analytics into daily operations enables retailers to make data-driven decisions quickly , adapting to market trends and consumer behaviors as they occur. This understanding is key to customizing strategies for both acquisition and retention, activities that go hand-in-hand with sustained profitability.

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NonProfit Leadership Center

APRIL 15, 2024

Companies with the highest levels of well-being outperformed standard benchmarks in the stock market. In organizational psychology, culture has three key elements: practices, values, and underlying assumptions. Practices are daily routines that reflect and reinforce values. Values are shared principles about what is important.

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NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

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Nonprofit Megaphone

AUGUST 1, 2022

Donor retention is one of the most prevalent challenges for nonprofits. This shows donors that you value their partnership and see them as an integral part of your mission. Donor data is a powerful source of information for donor retention strategy. Email marketing . Online Presence for Donor Retention.

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Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner.

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Bloomerang

JUNE 26, 2023

of respondents stating they planned to use email marketing in 2023. Use email campaigns to connect with donors and raise more funds Here are a few ways you can get started and make the most out of your nonprofit’s email marketing strategy. Reach out and grow your donor network with Bloomerang’s built-in email marketing tool.

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Kivi's Nonprofit Communications Blog

APRIL 12, 2023

Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? A few quick stats: Hubspot reported that 83% of video marketers claimed that they had generated leads with the help of video content. And rightly so. That’s certainly not a small number.

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NonProfit Leadership Alliance

JULY 4, 2023

Most marketing departments are focused on aligning their website and communications to engage with their community and donors. Marketing is often operated independently from HR departments. However, with the increase in demand for talent, there has never been a time when HR and marketing departments have worked together more closely.

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iMarketSmart

MARCH 19, 2018

The market/sector has been ‘flooded’ with people talking about donor retention for many years now. Many of them make money selling software and services that supposedly help fundraisers improve their donor retention. Yet after all their talk, the statistics say that donor retention just keeps going down.

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The Agitator

MARCH 1, 2018

There’s new data from Steve MacLaughlin and Blackbaud (that you can get from his Data Driven Nonprofits newsletter ) on how having an email address on file is related to increased donor retention, even if that donor doesn’t give online. you have a powerful indicator of retention. Yes, you heard me – powerful.

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Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

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Top Nonprofits

APRIL 16, 2024

On the organizational level, you will build a skilled workforce prepared to meet your constituents’ evolving needs, and on an individual level, employees will feel engaged , valued, and committed to your cause. However, they also expect employers to value them as individuals, recognize their contributions, and invest in their futures.

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Top Nonprofits

JANUARY 10, 2024

According to the Fundraising Effectiveness Project , a drop in gifts from major donors and a decrease in donor retention have led to fundraising challenges for nonprofits this year. For example, if a prospect has a significant stock portfolio or owns several high-value properties, this signifies a greater potential to give.

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The Agitator

AUGUST 26, 2013

As in, what factors — message, donor service, communications, thank you’s, donor recognition, frequency , etc — contribute in what proportional way to increasing or decreasing the Lifetime Value of a donor base. Don''t Miss these Posts donor retention DonorVoice fundraising loyalty marketing metrics nonprofit management premium'

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Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 19, 2023

AI and the Omni-Channel Marketing Ecosystem: A Comprehensive Guide In today’s rapidly evolving digital landscape, businesses are facing the challenge of reaching customers across a multitude of channels and devices. In the modern marketing landscape, omni-channel is no longer a luxury but a necessity.

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The Agitator

MARCH 18, 2013

Eastern we’ll host the Agitator/DonorVoice Webinar on Retention. We now have 821 folks registered, a healthy sign of the concern over retention among Agitator readers. These include: Focusing on our two core messages that matter most to retention, not the other four. Join our retention webinar today. Registration is free.

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The NonProfit Times

MAY 13, 2024

The rebranding is being supported by marketing and public relations agency FleishmanHillard. The BSA national organization emerged from Chapter 11 in April 2023, when a Plan of Reorganization called for it to establish a Victims Compensation Trust valued at the time at $2.4

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NonProfit Leadership Alliance

APRIL 5, 2023

Marketing is key for your nonprofit to expand your support base, raise funds, and connect with donors. Traditionally, letters to donors have been a staple of nonprofit marketing. Make your volunteers feel valued , and they’ll remain loyal supporters who advocate for your nonprofit’s success.

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Nonprofit Tech for Good

APRIL 17, 2021

In business, customer retention is “big business.” ” High customer retention rates can help a company spend less on marketing, improve the overall lifetime value of a customer, and earn more referrals. Which assets are most of our partners leveraging and finding value in?

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Nonprofit Marketing Insights by GlobalOwls

APRIL 5, 2024

This not only saves time but also ensures that organizations onboard qualified individuals who resonate with their values and mission. Leveraging Volunteer Retention Strategies Maintaining connections with volunteers is crucial for sustaining growth.

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NonProfit Leadership Alliance

OCTOBER 26, 2022

According to Bloomerang’s donor stewardship guide , focusing on relationship-building efforts can boost your donor retention rate. According to Bloomerang’s donor stewardship guide , relationship-building efforts can boost your donor retention rate. Segment your supporters. Engage with your community. Express your appreciation. .

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Ann Green

SEPTEMBER 8, 2020

Personalization in your nonprofit’s marketing strategies is an important way to build relationships with your supporters to support long-term fundraising goals. Personalized marketing is key for nonprofit success, especially when it comes to donor communications. Employ preferred marketing channels. By Gerard Tonti.

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Nonprofit Marketing Insights by GlobalOwls

MARCH 12, 2022

The Impact of Video in Your Marketing Strategy. Video is a big part of our lives, but how does it impact your marketing strategy and how can you get started? Are you keen to expand your brand’s reach through effective video marketing? Why Videos Are A Must For Marketing. Learn more in this article.

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The Agitator

APRIL 9, 2012

The Agitator is rather passionate on the subject of donor retention. So we were gratified to see this article — Keep ‘em Comin’ Back — from the Center for Media Research discussing an Acxiom/Loyalty 360 study of customer retention in the commercial space. Just 'Search' that term on our website!].

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The Volunteer Hub

JANUARY 27, 2021

As the value of a volunteer hour continues to rise ( $27.20 in 2021 ), the importance of volunteer engagement and retention also increases. Many studies have demonstrated the value of gamification in both the for-profit and nonprofit sectors. “Retention is a key objective for 60% of recognition programs” ( source ).

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Top Nonprofits

DECEMBER 1, 2023

You’re doing your best to engage your employees and compensate them for the value they bring to your organization, but many leave after working with you for only a short amount of time. The post Compensation Consulting for Nonprofit Organizations: 4 FAQs appeared first on Top Nonprofits by Nexus Marketing. So, what do you do?

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Nonprofit Marketing Insights by GlobalOwls

MAY 7, 2024

Highlight Value : Clearly convey the value proposition of watching the video. Front-Load Value : In the first few seconds, deliver a clear and compelling reason for viewers to keep watching, such as a valuable tip, an intriguing question, or a brief summary of what’s coming up.

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The Agitator

AUGUST 27, 2012

Acxiom was surveying corporate marketers, but the case made regarding customer retention and how to build it applies 100% to fundraisers, and the refrain is the same as we all hear in the nonprofit sector … there’s a lot more talk than action. 60% spend less than 20% of their marketing budget on retention.

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The Agitator

AUGUST 27, 2012

Acxiom was surveying corporate marketers, but the case made regarding customer retention and how to build it applies 100% to fundraisers, and the refrain is the same as we all hear in the nonprofit sector … there’s a lot more talk than action. 60% spend less than 20% of their marketing budget on retention.

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Get Fully Funded

APRIL 4, 2024

Instead, show supporters that you care about them as individuals by adding these strategies to your email marketing approach: Create donor segments. Then, draft marketing materials tailored to the needs and interests of each group to create a more personalized experience. Personalize donor outreach.

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Kivi's Nonprofit Communications Blog

MARCH 13, 2024

I recently had a chat about the return on investment (ROI) on publicity spending with a senior marketing team member. But at a time when most of our HR teams are knee-deep in the struggle to recruit and retain talent, we’ve got to remember that our marketing efforts are also a powerful tool for employer branding and staff engagement.

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NonProfit Leadership Alliance

MARCH 8, 2023

Identify lapsed donors with high-value. If you can’t decide between email and direct mail, send out a small batch of each and collect marketing metrics , such as response and conversion rates, to determine which outreach method is the most effective at winning back lapsed donors. in Marketing and an M.B.A She earned a B.S.

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The Agitator

JULY 12, 2011

We’re back on the Retention Trail today. When it comes to retention, Rick doesn’t mince words, always writes well, and succinctly summarizes the Amergent analysis of millions of gifts. Donors who have entrusted you with an email address have an average donor value that can be 150% higher than donors who don’t provide their address.

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